Photo courtesy of songglod (Creative Commons)

5 ways to move people back to your home base

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Web publishers, Facebook administrators.

When you post links on your Facebook page, there are a number of factors that determine whether someone clicks on your link or not.

So it’s time to think about this strategically. Here are five ways to get more traffic from links posted on your Facebook page:

Post long URLs

1BuddyMedia conducted a study that found that full-length URLs get three times as many clicks as URLs that have been shortened by using a URL shortener. Long URLs tell the user what website they’re about to visit, whereas short URLs hide this important piece of information. (Note: That doesn’t mean you should extend your regular URLs, just think twice before using URL shorteners like bit.ly or ht.ly.) Continue reading →