December 4, 2013

Nine simple words to boost your end-of-year appeals

Target audience: Nonprofits, cause organizations, foundations, NGOs.

John HaydonIContent Marketing for Nonprofits, nonprofit strategist Kivi Leroux Miller mentions a study by Jen Shang.

Shang researched philanthropic behavior and uncovered nine adjectives Americans use to define a good person:

  1. Kind
  2. Caring
  3. Compassionate
  4. Helpful
  5. Friendly
  6. Fair
  7. Hard-working
  8. Generous
  9. Honest

As you can imagine, the process of going from awareness about an issue to taking action — donating, volunteering, etc. — involves a complex psychological process.

And many times this process doesn’t move along as fast as we’d like. Continue reading

December 2, 2013

Year-end fundraising checklist for nonprofits


Target audience: Nonprofits, cause organizations, foundations, NGOs, fund-raising professionals, social enterprises, donors.

Guest post by Nancy Schwartz

nancy-schwartzDecember is the hands-down most powerful month to fund-raise and to strengthen relationships for the year to come. So stop cranking it out right now — for one to two hours — and start your last-chance marketing audit to uncover if you’ve been doing the right things and should quickly do more of what’s worked, or whether you need to retool pronto to wind up strong.

If your planning year is a fiscal year, rather than a calendar year, I urge you to shape your outreach to your donors, volunteers and program participants who live on the calendar year model. It’s your job to match their outlook, rather than shoehorn them into yours.

No matter if you’re scrambling to increase year-end impact or hoping to shape your 2014 plan to surpass 2013 results, jump into these four last-chance marketing to-dos today. Continue reading