Comments on: How nonprofits should be using storytelling

By: sticky

sticky — Fri, 18 Feb 2011 01:20:52 +0000

Looks like, trackback doesn’t work. Can I ping your text?

By: mediasetfree

mediasetfree — Thu, 09 Dec 2010 21:51:31 +0000

Hey thanks for the blog, right now I run a web page design to help non profs promote their causes from shooting, editing, uploading to creating a buz for their cause. Mediasetfre hopes to help out at least one hundred cause this year.

Thanks

By: Suzanne

Suzanne — Tue, 08 Jun 2010 23:25:08 +0000

In reply to lesposen.

Good point – to clarify – it is the first RECORDED story based on my outside research of anthropology. I'm sure it is debatable, but I'll leave that to the real scientists! The point is still the same – we use stories for multiple purposes and it brings us to a primal place where stories were our main way of communicating with others.

Thanks,
Suzanne

By: Suzanne

Suzanne — Tue, 08 Jun 2010 23:21:29 +0000

In reply to Park Howell.

Park:

What a great resource! I use something similar during my trainings and with my clients and it mirrors how Hollywood screenwriters and scriptwriters think about their storylines. Your pieces is very similar! Great work!

Suzanne

By: Suzanne

Suzanne — Tue, 08 Jun 2010 23:19:34 +0000

In reply to jlegon.

Jeordan:

My speech is a blend of many sources of books I have read, experiences, and the teachings from great MBA professors at Duke. Here is a starter list: Made to Stick & Switch by Chip & Dan Heath; Predictably Irrational by Dan Ariely; Influence by Cialdini; and anything by Seth Godin. I also did background reserarch on how scientists are proving why storytelling works.

Thanks for your comment – if I can provide anything else, let me know.

Take care,
Suzanne

By: lesposen

lesposen — Mon, 07 Jun 2010 02:25:37 +0000

Story telling goes back to the caves in Spain? Um, no, oldest multimedia is probably on the exposed walls of caves in Arnhem Land, Australia, where indigenous peoples of the country have been storytelling, with music, of the dreamland for… 60,000 years?

By: Margaret Parkin

Margaret Parkin — Wed, 02 Jun 2010 06:57:24 +0000

Good article – being a business storyteller myself, I couldn’t agree more! Re. the research on storytelling, there are a number of articles on my website, plus in my books, ‘Tales for Change’ etc. available from Amzone or Kogan Page publisher that you might find useful.

By: socialbrite

socialbrite — Tue, 01 Jun 2010 19:56:14 +0000

Thanks for the comments! Jeordan, I'll ask Suzanne, I'm sure she'll be happy to post some pointers.

Park, I'm on the road but will check out your worksheet soon … – jd

By: Park Howell

Park Howell — Tue, 01 Jun 2010 19:39:24 +0000

Suzanne does a great job of outlining the power of storytelling. We are huge believers in great tales, especially for sustainable causes. I use this one-page form to get clients to outline their brand story in their left brain, and then jump to the creative right brain to craft it. Let me know what you think of the worksheet: http://bit.ly/aCF4X6

By: jlegon

jlegon — Tue, 01 Jun 2010 18:59:14 +0000

Excellent interview, JD. Suzanne makes a strong case for why storytelling matters, not just for non-profits, but for all companies. I'd love to find out more about the sources of the storytelling research Suzanne mentions in the video. Would she be willing to share that? Thanks, Jeordan http://www.jlegon.com