Comments on: Network for Good study: Online giving slow to mature https://www.socialbrite.org/2010/12/09/network-for-good-study-online-giving-slow-to-mature/ Social media for nonprofits Sat, 18 Dec 2010 04:11:40 +0000 hourly 1 By: socialbrite https://www.socialbrite.org/2010/12/09/network-for-good-study-online-giving-slow-to-mature/comment-page-1/#comment-11006 Sat, 18 Dec 2010 04:11:40 +0000 http://www.socialbrite.org/?p=9687#comment-11006 In reply to Shari.

Very well said, Shari! I'm still astonished by the amount of giving in the last 2 days. My guess is most charities aren't well-prepared for taking advantage of the opportunity. – jd

]]> By: Shari https://www.socialbrite.org/2010/12/09/network-for-good-study-online-giving-slow-to-mature/comment-page-1/#comment-11004 Sat, 18 Dec 2010 03:40:55 +0000 http://www.socialbrite.org/?p=9687#comment-11004 JD, great post. That bullet about the 22% isn't an over statement.

The comment in the study, "This results in a one-time gift but does not establish the solid relationship with the charity" underscores how important it is to invest in relationship-building.

The charity can't assume the donation created the relationship. It's a matter of how well the charity cultivates the connection by finding the channels the donor is using, reaching out, and establishing a relationship. This is more than just charity (org) to donor – it's about the people at the organization connecting to the donor.

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