Storytelling IMHO is the most direct reconnection with social good there is, it takes the mind off who is doing what, and back to why are where you doing it in the first place. This return to roots accompanies the heartbeat of storytelling.

Everybody has a story, you don’t have to go far to know that as Amanda Marshall attests, but in a way that opens the doorway back to authentic spirit :

Amanda Marshall – Everybody’s Got A Story
http://www.youtube.com/watch?v=3kZ-gG4r0zI&ob=av2e

Storytelling isn’t a public relation exercise, which comes through in JD’s blog, and it is a conversation worth having, not the PR branded talking head, but a journey back to the future, the kind that the Cluetrain Manifesto once sparked, when it declared that markets are conversations.

Storytelling is at the heart of human conversation and in a way, Amanda Marshall has it right that its “the human condition that keeps us apart.”, especially the pejorative word is being “conditioned”. That condition she rightly describes in her song as “superficial”.

The other day I saw a leader in the SEO world taking stock against “article marketing”, so people within the nascent field of social media are self-correcting and advocating a march back to authentic spirit.

When storytelling is the most authentic form of spirit there is, a non-profit must ask of itself what is it’s authentic spirit and that is easy to describe, it is a return to the most vital roots of social good, the way it should be and the way it still can be.

M.

“Mark Twain wasn’t Mark Twain, Mark Zorro isn’t Mark Zorro”
twitter/disqus : “mark zorro”@ thoughtspaces

Thanks, Ifdy, let’s make this our personal crusade! :~)