Comments on: The role of personal branding for nonprofit professionals https://www.socialbrite.org/2011/11/04/the-role-of-personal-branding-for-nonprofit-professionals/ Social media for nonprofits Sat, 21 Jul 2012 06:16:21 +0000 hourly 1 By: Tamara Schweitzer https://www.socialbrite.org/2011/11/04/the-role-of-personal-branding-for-nonprofit-professionals/comment-page-1/#comment-76678 Tue, 08 Nov 2011 22:05:00 +0000 http://www.socialbrite.org/?p=16362#comment-76678 In reply to Jayne Cravens.

Hi Jayne,

You make a really good point here, and this was definitely one of the issues that people attending the personal branding session grappled with. I think the extent to which you can be a personal brand absolutely depends on the sector or industry you’re in. There’s definitely something to be said about leaders in the tech space – i.e. Pete Cashmore of Mashable is his own brand, while not overshadowing the likes of Mashable’s. I can see how it would be a little muddier when it comes to doing personal consulting for nonprofits because there seems to be more overlap between the personal and the organization in the nonprofit sector.

I would just point to a couple personal brands in the nonprofit space that I think have established themselves effectively without jeopardizing the attention of profile of a client. Our own @jdlasica is one – strong personal brand that is a well-known and recognized name when it comes to getting nonprofit clients, but manages to lead with @socialbrite in his work. Additionally, two handles I follow that I think are good at maintaining separation and not overpowering partnerships is @charitywater and its CEO @scottharrison.

I really appreciate your thoughts, as I think this is an important debate for nonprofits and their leaders to take note of.

]]> By: Tamara Schweitzer https://www.socialbrite.org/2011/11/04/the-role-of-personal-branding-for-nonprofit-professionals/comment-page-1/#comment-76679 Tue, 08 Nov 2011 22:05:00 +0000 http://www.socialbrite.org/?p=16362#comment-76679 In reply to Jayne Cravens.

Hi Jayne,

You make a really good point here, and this was definitely one of the issues that people attending the personal branding session grappled with. I think the extent to which you can be a personal brand absolutely depends on the sector or industry you’re in. There’s definitely something to be said about leaders in the tech space – i.e. Pete Cashmore of Mashable is his own brand, while not overshadowing the likes of Mashable’s. I can see how it would be a little muddier when it comes to doing personal consulting for nonprofits because there seems to be more overlap between the personal and the organization in the nonprofit sector.

I would just point to a couple personal brands in the nonprofit space that I think have established themselves effectively without jeopardizing the attention of profile of a client. Our own @jdlasica is one – strong personal brand that is a well-known and recognized name when it comes to getting nonprofit clients, but manages to lead with @socialbrite in his work. Additionally, two handles I follow that I think are good at maintaining separation and not overpowering partnerships is @charitywater and its CEO @scottharrison.

I really appreciate your thoughts, as I think this is an important debate for nonprofits and their leaders to take note of.

]]> By: Tamara Schweitzer https://www.socialbrite.org/2011/11/04/the-role-of-personal-branding-for-nonprofit-professionals/comment-page-1/#comment-76680 Tue, 08 Nov 2011 22:05:00 +0000 http://www.socialbrite.org/?p=16362#comment-76680 In reply to Jayne Cravens.

Hi Jayne,

You make a really good point here, and this was definitely one of the issues that people attending the personal branding session grappled with. I think the extent to which you can be a personal brand absolutely depends on the sector or industry you’re in. There’s definitely something to be said about leaders in the tech space – i.e. Pete Cashmore of Mashable is his own brand, while not overshadowing the likes of Mashable’s. I can see how it would be a little muddier when it comes to doing personal consulting for nonprofits because there seems to be more overlap between the personal and the organization in the nonprofit sector.

I would just point to a couple personal brands in the nonprofit space that I think have established themselves effectively without jeopardizing the attention of profile of a client. Our own @jdlasica is one – strong personal brand that is a well-known and recognized name when it comes to getting nonprofit clients, but manages to lead with @socialbrite in his work. Additionally, two handles I follow that I think are good at maintaining separation and not overpowering partnerships is @charitywater and its CEO @scottharrison.

I really appreciate your thoughts, as I think this is an important debate for nonprofits and their leaders to take note of.

]]> By: Jayne Cravens https://www.socialbrite.org/2011/11/04/the-role-of-personal-branding-for-nonprofit-professionals/comment-page-1/#comment-76666 Mon, 07 Nov 2011 20:26:00 +0000 http://www.socialbrite.org/?p=16362#comment-76666 People who are thinking of establishing a personal brand need to know that it’s both a blessing and curse. Having a personal “brand” – in my case, a well-known online profile regarding my area of expertise, and being seen as an authority regarding certain issues relating to nonprofits, volunteer engagement and communication – has brought me in contact with potential employers and clients, and brought a lot of welcomed attention my way. That’s the good part. But on the other hand, I’ve had potential clients/employers tell me they are intimidated by my brand – they feel I’m better known, or as well known, as the program, project or organization I would work on, and wonder if my own brand will compete or overshadow theirs.

It seems to me that tech companies love tech folks who have established an online brand – who are seen as rock stars in their IT-related fields – to join their teams, but many companies and other organizations in other sectors balk at a candidate for consulting or employment with an established brand and high profile online.

]]> By: Brennan Sang https://www.socialbrite.org/2011/11/04/the-role-of-personal-branding-for-nonprofit-professionals/comment-page-1/#comment-76648 Fri, 04 Nov 2011 18:25:00 +0000 http://www.socialbrite.org/?p=16362#comment-76648 When speaking on behalf of our nonprofits, we’re prohibited from Political Campaign Intervention. I’ve been wondering what kind of implications that prohibition has on our personal brand when we use that brand for both nonprofit and personal communications. Any thoughts there?

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