Comments on: Does Facebook work for fundraising? https://www.socialbrite.org/2012/01/26/does-facebook-work-for-fundraising/ Social media for nonprofits Wed, 31 Oct 2012 05:04:40 +0000 hourly 1 By: Jay Lee https://www.socialbrite.org/2012/01/26/does-facebook-work-for-fundraising/comment-page-1/#comment-78945 Wed, 05 Sep 2012 17:48:00 +0000 http://www.socialbrite.org/?p=17927#comment-78945 Facebook is Great, but Does it Really Work for Fundraising? “Grandchild Return home Challenge NOW!” I had been 14 months, but Does it Really Work for Fundraising?

]]> By: Rupa Palsingh https://www.socialbrite.org/2012/01/26/does-facebook-work-for-fundraising/comment-page-1/#comment-78660 Thu, 05 Jul 2012 02:49:00 +0000 http://www.socialbrite.org/?p=17927#comment-78660 I think we should look at real example – something covered in this blog: http://bit.ly/NaeY09
Facebook was used a platform to raise funds for British teacher in coma in Thailand. After just 2 weeks of creating a group, they received more than 14,000 pounds from family, friends and even strangers !!

]]> By: John Haydon https://www.socialbrite.org/2012/01/26/does-facebook-work-for-fundraising/comment-page-1/#comment-77693 Fri, 27 Jan 2012 21:16:00 +0000 http://www.socialbrite.org/?p=17927#comment-77693 In reply to Ehren Foss.

Ehren – Great point about conversion rates (I missed your comments with Mike). It would have been more accurate to state that email converts at 33% while Facebook converts at 7%.

Thanks for “calling me out”!

]]> By: maldives vacation package https://www.socialbrite.org/2012/01/26/does-facebook-work-for-fundraising/comment-page-1/#comment-77687 Fri, 27 Jan 2012 10:19:00 +0000 http://www.socialbrite.org/?p=17927#comment-77687 Excellent article, I will recommend my friends to read it.

]]> By: Ehren Foss https://www.socialbrite.org/2012/01/26/does-facebook-work-for-fundraising/comment-page-1/#comment-77684 Thu, 26 Jan 2012 17:31:00 +0000 http://www.socialbrite.org/?p=17927#comment-77684 Gotta call you out John, sorry. Razoo’s post does not say that 33% of donations come from email while only 7% come from Facebook. The graph (cleared up by Mike) is a comparison of *conversion rates*. You would, in theory, get more donations from Facebook if Facebook drives 5x as many clicks. The number of clicks, and therefore donations that you receive depends on the relative sizes of your audience, your messaging, and a bunch of other things.

I agree it’s a waste of time to conclude Facebook doesn’t work, especially if you also measure the impact of additional views, clicks, Likes, and other associated activity from FB and other social networks. Email and Facebook constituencies are completely different, and you should benchmark them differently.

]]> By: Tony https://www.socialbrite.org/2012/01/26/does-facebook-work-for-fundraising/comment-page-1/#comment-77683 Thu, 26 Jan 2012 16:29:00 +0000 http://www.socialbrite.org/?p=17927#comment-77683 Thank you for the shout out John. You were a fun guest and you’re so generous in sharing really useful information.

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