Comments on: 3 secrets to raising big bucks online

By: Voip

Voip — Mon, 27 Feb 2012 08:30:00 +0000

Great post Frank,
Many people have been talking about how the connection between social media and fundraising is tenuous, but I think what your article is indicating is that the link is not tenuous.

By: Jason Melo Hall

Jason Melo Hall — Thu, 23 Feb 2012 18:08:00 +0000

I think these are great stats to know. I agree that most organizations do not fully utilize social media and it should be part of the budget. The fact that they’re not raising social media through their channels does not mean its not effective. If social media first engaged a donor to come to an event where a donation was cultivated, then it was effective, but the numbers do not correlate. If social media is implemented well there should be more benefits than just online donations, thus this is where tracking social media or any marketing gets tricky. (http://givingtreeassociates.com/)

By: frank barry

frank barry — Thu, 23 Feb 2012 00:12:00 +0000

In reply to Desi Cabrera. Thanks Desi. Appreciate you taking the time to share!! You make a GREAT point about including social sharing links in all marketing - that's a great way to beef up any communication.

By: JD Lasica

JD Lasica — Wed, 22 Feb 2012 21:30:00 +0000

In reply to Desi Cabrera. Thanks for sharing, Desi!

By: Desi Cabrera

Desi Cabrera — Wed, 22 Feb 2012 17:34:00 +0000

Great post, your 3 recommendations are spot on! One item I would add is including social media links to all marketing pieces and correspondence. Email for example is a critical component to integrate with social media plans. Just recently I wrote about 4 tips for building a strong fundraising email program. Stop by and have a read when you get a chance: http://www.miratelinc.com/blog/4-tips-for-building-a-strong-nonprofit-fundraising-email-program/