Comments on: 4 reasons why cross-posting is a bad idea

By: Sidney E Johnson

Sidney E Johnson — Fri, 02 May 2014 10:08:00 +0000

In reply to LisaDJenkins. I needed this info.. excellent. Just at the eve of my online project. Wow!

By: Danielkushner

Danielkushner — Tue, 01 Jan 2013 19:14:36 +0000

@JeffBelonger Hi Jeff,
We’re very different to Hootsuite and others you mentioned in regards to the claim of this study. For example, if a LinkedIn group post allows to have a Title + Message, so will Oktopost. So in essence you can create messages that are tailored to the platform they will be posted to. Further more, we don’t even allow messages that are created for Twitter or Facebook to be cross used in different networks, because we too believe that content should be created differently for each.

By: JeffBelonger

JeffBelonger — Thu, 13 Dec 2012 15:42:37 +0000

Daniel.. seriously? Your comment misleads me to think you have a platform that when I post to FB, and want to cross post to say Twitter, that my message would be different and fit twitter properly. Yet I went to your site.. and what you have on the main page, looks like the same exact things that Hootsuite, Sprout Social, and others do. Curious, what does your platform do that the others don’t do.. Or should I jump ahead and just say that your comment was spam, a quick way to advertise your site. #justsayin

By: DanaKing

DanaKing — Thu, 06 Dec 2012 23:17:36 +0000

I could not agree with you more! Everyone assumes it saves $… Here’s my issue – it doesn’t build community. Plus, I go to the page to monitor… to use FB as the brand.. oh, the list goes on. Great post!

By: Sandra Sims

Sandra Sims — Mon, 16 Jul 2012 02:33:00 +0000

I agree that it’s much better to engage Facebook and Twitter separately, as the culture and expectations are different. On the other hand I use Hootsuite simply because Twitter is much easier to manage that way. It has nothing to do with not being present.

By: Property Management Software

Property Management Software — Fri, 15 Jun 2012 11:43:00 +0000

Hey hi..i just read your article. it’s really informative. i think you done great work. Thank you for sharing such a nice information.

By: Daniel Kushner

Daniel Kushner — Thu, 14 Jun 2012 05:01:00 +0000

John – this is a very interesting study. At Oktopost (http://www.oktopost.com) we’ve created the capability to create unique messages for each of the platforms you mentioned, and for this exact reason.

By: LisaDJenkins

LisaDJenkins — Tue, 12 Jun 2012 18:32:00 +0000

In reply to JD Lasica. Thanks for showing the Facebook side - I hadn't considered that users on the Facebook end were just as unlikely to view cross-posts favorably.

By: JD Lasica

JD Lasica — Tue, 12 Jun 2012 18:21:00 +0000

In reply to LisaDJenkins. Hadn't heard about that study, thanks so much for sharing it, Lisa!

By: LisaDJenkins

LisaDJenkins — Tue, 12 Jun 2012 15:06:00 +0000

I was interested to read that cross-posting hampers Facebook engagement. I recently did a survey about cross-posting from Facebook to Twitter and found (among other things) that 56% of people on Twitter won’t retweet when a shortened Facebook link (fb.me) is included. Looks to me like engagement is hampered on both ends and that cross-posting doesn’t work well anywhere. Here’ a link to my survey post, if you’d like to read more > http://lisadjenkins.com/survey-shows-facebook-links-in-tweets-dont-get-the-love