Comments on: 5 simple steps to content marketing success https://www.socialbrite.org/2013/12/16/5-simple-steps-to-content-marketing-success/ Social media for nonprofits Wed, 07 Jan 2015 03:41:00 +0000 hourly 1 By: tamilthrill https://www.socialbrite.org/2013/12/16/5-simple-steps-to-content-marketing-success/comment-page-1/#comment-82582 Wed, 07 Jan 2015 03:41:00 +0000 http://www.socialbrite.org/?p=23466#comment-82582 totally agree, content marketing will def help and it helped me to promote my brand Shopsy

]]> By: Dennis Fischman https://www.socialbrite.org/2013/12/16/5-simple-steps-to-content-marketing-success/comment-page-1/#comment-81992 Thu, 19 Dec 2013 01:17:00 +0000 http://www.socialbrite.org/?p=23466#comment-81992 In reply to Michael.

I find it really helpful to create a persona, or profile, of someone who represents the audience I’m trying to reach. I give them a name and a photo. I figure out the demographic groups they fit into. I find out about their interests, and last, I identify their preferred method of getting information. Then, we’re really talking!

]]> By: Michael https://www.socialbrite.org/2013/12/16/5-simple-steps-to-content-marketing-success/comment-page-1/#comment-81991 Tue, 17 Dec 2013 17:06:00 +0000 http://www.socialbrite.org/?p=23466#comment-81991 Great tips, Dennis! A really great explanation in number two, also. I’ve heard “know your audience” a lot, but I think this is the first time I’ve ever heard that you should know them so well you recognize them on the street.

The parable of the rabbi and the peasants is a great way to think about knowing your audience, too, it’s not just knowing what they like, it’s knowing what they don’t like, too.

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