Carve out some time for this 13-minute video. In it, I go over a Facebook page management process that I recommend to all of our clients. You might have a Facebook account, but do you have a systematic way to manage it?

The video lays out how to go through a five-step process:

• Monitor and measure
• Curate content
• Optimize content
• Monitor post performance
• Repeat

What do you think? Do you have a different approach?

The post How you should be posting content on Facebook appeared first on Socialbrite.

PostPlanner, the tool for managing content on Facebook, has powerful features that allow you to automate content curation. The service allows you to schedule posts for the different pages that you manage and optimizes content specifically for Facebook.

Nonprofits use their Facebook pages to engage potential donors and raise awareness, but organizations are often too consumed with daily activities to keep their Facebook pages updated on a regular basis.

With PostPlanner, you can dream up and schedule your organization’s updates days, weeks or even months in advance to ensure that you’re constantly in front of your fans. Whether you’re launching a contest or promoting an event, PostPlanner allows your organization to stay connected without constantly logging in. With PostPlanner’s branded version, you can even add your own icon and link it back to your website or Facebook page.

PostPlanner has recently added two new features to help make your outreach even easier:

1. Automatically pull the latest content from your favorite blogs and Twitter users.
2. Discover trending content that is already going viral on various social media sites.

I explain more about PostPlanner in the video above.

Related

• PostPlanner: A branded publishing app for Facebook
• PostPlanner: Publishing to Facebook make easy

The post How to automate Facebook content curation with PostPlanner appeared first on Socialbrite.