Facebook custom audiences Archives - Socialbrite https://www.socialbrite.org/tag/facebook-custom-audiences/ Social media for nonprofits Thu, 11 Oct 2012 17:13:49 +0000 en-US hourly 1 https://www.socialbrite.org/wp-content/uploads/2019/07/cropped-favicon-socialbrite-32x32.jpg Facebook custom audiences Archives - Socialbrite https://www.socialbrite.org/tag/facebook-custom-audiences/ 32 32 How to install Facebook’s new Power Editor https://www.socialbrite.org/2012/10/11/how-to-install-facebooks-new-power-editor/ Thu, 11 Oct 2012 12:32:25 +0000 http://www.socialbrite.org/?p=21951 Power Editor is a new tool provided by Facebook that can help you manage multiple Facebook accounts or campaigns for your nonprofit. Power Editor makes it easy to create, edit, manage and optimize multiple ads at a time.

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Targeted Facebook ads are taken to the next level

This is the second of a two-part series. Also see:
Part 1: How to target your donors or email subscribers with Facebook ads

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook Page administrators.

John HaydonEven if you don’t create a lot of Facebook ads, you can use Facebook’s brand new Power Editor to create custom audiences that integrate external data into your Facebook ad.

Haven’t heard of Power Editor? It’s a complimentary tool provided by Facebook that can be downloaded at the click of a button. If you manage multiple Facebook accounts or campaigns for your nonprofit, Power Editor might become your new bud, making it easy to create, edit, manage and optimize multiple ads at once.

Using Power Editor,  you can create a Facebook ad that targets your current donors by importing your list of emails for active donors.

How to Install Power Editor

  • Use the Google Chrome Power Editor in Google Chrome extension. If you don’t have Google Chrome installed on your computer yet, you can download Chrome here.
  • Install Power Editor by clicking here or going through Facebook’s Ad Manager.
  • Open Power Editor.
  • After you install Power Editor, a new browser tab will automatically open up: Click on the Power Editor icon on that tab to begin launch. If the tab doesn’t open up, learn more.


Are you using custom audiences yet? Let us know about your experience!

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]]> How to target your donors or email subscribers with Facebook ads https://www.socialbrite.org/2012/10/10/how-to-target-your-donors-or-email-subscribers-with-facebook-ads/ Wed, 10 Oct 2012 13:02:59 +0000 http://www.socialbrite.org/?p=21902 Imagine being able to reach lapsed donors on Facebook, or targeting Facebook page posts for a project funded by that donor segment! Facebook’s new ad feature, called , custom audiences, allows you to find your offline supporters and donors among Facebook users.

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Get more out of Facebook ads with targeted content

This is the first of a two-part series. Also see:
Part 2: How to Install Facebook Power Editor

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook Page administrators.

John HaydonImagine being able to reach lapsed donors on Facebook, or targeting Facebook page posts for a project funded by that donor segment! Facebook’s new ad feature, called custom audiences, allows you to find your offline supporters and donors among Facebook users.

Previously only available for Facebook’s biggest customers, this feature allows you to target users by email, phone number or Facebook ID. Watch the video below for more on how this works.

Reach donors and subscribers on Facebook in ways that are useful

The real benefit of this type of targeting is that it allows you to extend, support and deepen your donor and supporter relationships on Facebook.

Here are some possible scenarios where this is useful:

  • Reach lapsed donors with messaging that recaptures their interest in your cause. These folks are notoriously hard to reach.
  • Present different Facebook page content based on various different donor levels.
  • Support an advocacy campaign with your most viral page posts about that issue. This allows you to touch people through their in-box and their newsfeed, essentially reinforcing both messages.
  • Get your core supporters amped up with action-based messaging. These folks are much more receptive to direct appeals than your average Facebook fan who may get turned off by the same messaging.
  • Acquire new Facebook fans by getting your top donors to talk about you more. It’s likely that their friends have similar values and would be more likely to support your organization than many of your current Facebook fans.
  • Turn first-time SMS donors into Facebook Page fans. People who donate by SMS often do so because they see an ad on TV or in a magazine. The custom audience feature could invite them to like your Facebook Page.
  • Target donor segments with project-specific content. For example, a donor who funds a new library for a middle school in Africa would see messaging for a computer lab for the same school.

Check out this video on targeting to learn more:


Creative Commons Attribution-NonCommercial 3.0 UnportedThis work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.

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