Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

One of the most critical components of an effective content strategy is to understand your audience. When you understand your audience – really get them – your content strategy becomes crystal clear!

In the video above, I lay out 10 ways to use Graph Search to understand your organization’s Facebook community.

1. My friends who like [your organization]
2. Favorite interests of people who like [your organization]
3. Favorite interests of people who like [your organization] and Susan G. Komen
4. Groups of people who like [your organization]
5. Pages liked by people who like [your page]
6. Pages liked by women who like [your page]
7. Pages liked by men who like [your page]
8. Fans of [your page] and [another page]
9. Restaurants in [your city] visited by people who like [your page]
10. Pages like by people who live in [your city] and like [your page]

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