Promote a contest, URL, etc. with Kaywa, Scan & more

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, educators, technologists, Web publishers.

Rock The Vote recently launched their Scan To Vote campaign to register 1.5 million voters using T-shirts printed with QR codes. When someone scans the QR code on their friend’s T-shirt, they are directed to a website where they can register to vote.

Joe Waters has already written a few times about how organizations are using QR codes to raise more money, covering things like how to create a QR code, how to create a mobile site with Google Sites and how to promote the offer.

Once you get grounded with QR, here are four tools I think you’ll find valuable to help you get started with QR codes:

Kaywa: The easiest way to create a QR code

1Kaywa allows you to create customized QR codes that can link to a URL, text, phone number, or SMS. Their paid service includes analytics.

To create a QR code with Kaywa, simply enter your URL, text, phone number, or SMS; click generate; and then copy the code or save the image (as shown below).

Bit.ly: Did you know you can create a QR code in Bit.ly?

2Bit.lyis the most popular URL shortener on the planet. But did you know you can also create QR codes with Bit.ly?

All you need to do is add “.qr” after a shortened link, paste that link into a new browser tab and save the QR code to your desktop (as shown below).

Here’s a poster with a Bit.ly QR code designed to drive IRL traffic to a Facebook Page.

Read about the other two tools — Microsoft Tag and Scan — and the rest of this post over at Razoo!

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