Nonprofit relationship building Archives - Socialbrite https://www.socialbrite.org/tag/nonprofit-relationship-building/ Social media for nonprofits Mon, 18 Mar 2013 04:02:43 +0000 en-US hourly 1 https://www.socialbrite.org/wp-content/uploads/2019/07/cropped-favicon-socialbrite-32x32.jpg Nonprofit relationship building Archives - Socialbrite https://www.socialbrite.org/tag/nonprofit-relationship-building/ 32 32 How nonprofits can build better relationships https://www.socialbrite.org/2013/03/18/how-nonprofits-can-build-better-relationships/ Mon, 18 Mar 2013 12:13:06 +0000 http://www.socialbrite.org/?p=22882 John Haydon sits down with Chris Brogan to gain a better understanding of how nonprofits can build better relationships.

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Chris Brogan offers three big rules for your online presence

John HaydonIn the 8-minute video above, marketing icon Chris Brogan, co-author of “The Impact Equation,” “Google+ For Business” and “Trust Agents”, talks about three rules of the road that nonprofits should keep in mind when thinking about their online presence:

• How nonprofits can make good first impressions online – for instance, how do you get people to notice what you’re doing? how do people interact with the information you provide?

• How nonprofits can make donating, subscribing and volunteering easier for people (Chris says, “I am forever baffled by people who create a donation site and make it really hard to find the donate button.”

• How nonprofits can focus on two metrics that really matter.

Chris gives some insight into the business of nonprofits, why trust is a critical component in relationship building, and the importance of your organization’s online storefront.


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