Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook administrators.

Afew days ago Facebook rolled out a new look to Facebook Insights, including some important changes to its metrics reports. Note that it sometimes takes days, even weeks, for such updates to take effect on all 1 billion Facebook accounts.

In the 10-minute video above, I’ll step you through the changes and what they mean for your organization or nonprofit. Specifically, you’ll learn about all the changes to five main reports:

1. Overview: Get a 7-day snapshot of the most important activity on your page.
2. Page Likes: See net likes over time and where your likes come from.
3. Page Reach: See how many people are seeing your posts over time.
4. Page Posts: See how people are engaging with your posts.
5. People: See how your fans are similar and different from people who see and/or engage with your posts.

What do you think of the changes to Insights?

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