Promotion and relegation Archives - Socialbrite https://www.socialbrite.org/tag/promotion-and-relegation/ Social media for nonprofits Tue, 15 Jan 2013 08:03:34 +0000 en-US hourly 1 https://www.socialbrite.org/wp-content/uploads/2019/07/cropped-favicon-socialbrite-32x32.jpg Promotion and relegation Archives - Socialbrite https://www.socialbrite.org/tag/promotion-and-relegation/ 32 32 How to get the best results from Facebook promoted posts https://www.socialbrite.org/2013/01/14/how-to-get-the-best-results-from-facebook-promoted-posts/ https://www.socialbrite.org/2013/01/14/how-to-get-the-best-results-from-facebook-promoted-posts/#comments Mon, 14 Jan 2013 10:33:24 +0000 http://www.socialbrite.org/?p=22449 In this video, we'll explain what you get with Facebook promoted posts -- all you’re paying for is an increase in reach. Learn the key to investing your ad dollars wisely.

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John HaydonIs your nonprofit considering using promoted posts on Facebook? With promoted posts, all you’re paying for is an increase in reach. There is no guarantee that you’ll get more comments, likes and shares, even though that’s what you want for long-term success. The more comments, likes and shares you get on a post, the more you’re leveraging true word of mouth.

So the key to investing your ad dollars wisely is to promote only posts that are already getting a lot of likes, comments and shares. You do this by ranking your most recent posts by virality within Facebook Insights. Watch the 4-minute video above for the complete rundown.


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