5 steps to get you soaring on Skype or Google Hangout

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, video producers.

Guest post by Derek Singleton
Software Advice

These days, recording a professional-looking Web video interview is becoming easier and cheaper. However, it’s still easy to get things like lighting, studio set-up and the background wrong.

It’s now easier than ever to conduct video interviews or conversations over Skype or Google Hangout. If you want to interview a thought leader in your sector, or if you want to have your executive director or CEO sit down for an Internet interview, take the right steps to make it look good.

You have a lot of software options. For Skype, the Evaer Skype video recorder and Pamela for Skype both work on PCs and ecamm‘s Call Recorder for Skype is a good option for Macs. VIDBlaster is another solid choice. With Google Hangout, every Hangout On Air is automatically saved to your YouTube account.

At Software Advice we shoot a lot of Web video, and we wanted to share tips we’ve learned from trial and error along the way.

Here are five key areas to focus on to help you create great Web videos.

Getting the studio ready

1For Skype video calling, you’ll be sitting at a computer while engaging a colleague or colleagues. Think about your shooting area as a studio and consider its various components: the camera, microphone, background, and lighting, and how you will account for each. While you’re setting up your studio, it’s important to limit the framing of the video to yourself and a solid background as you don’t want other items in the room entering your shot.

Pick a quality webcam

2While it may be tempting to stick with your computer’s built-in webcam, chances are that your webcam will shoot low-quality video. Since many people out on the Web are starting to expect high-definition video, it’s a good idea to go out and get a webcam that can shoot and record in HD.

If you don’t have a built-in webcam that can shoot in HD, we recommend checking out the Logitech HD Pro Webcam C920 for Windows and Logitech HD Pro Webcam C910 for Mac. One advantage of these webcams is that they also record decent audio.

Get the right sound

3You have several options available for getting a decent sound for your Web videos. The first is to use a good HD webcam (like the Logitech models recommended above) that can record audio. If you want to go with this approach, select one that has dual microphones because it will capture the audio better.

Your second option is to pick a USB microphone (see right) that can connect to your computer to improve the sound. We like Blue Microphone’s Snowball ($68) because it offers great sound for price, or you can upgrade to their Yeti ($106) for even higher quality sound. If that’s not your style, you can always go the route of a headset or lapel mic. One thing to note, however, is that these will likely be visible in your video.

Lighting

4Lighting is a big area of focus when trying to get your video to appear professional. If you don’t have the right lighting, colors will dull and there will be shadows in your face. Neither is desirable.

At Software Advice, we rely on two small desk lamps that cost $23 each and use copy paper diffusers to light our foreground. We also use a three-piece lighting kit to light our backdrop (see figure in step 5). One side note about lighting: Dim your computer screen as much as possible to avoid getting lighting from your monitor into the shot. Below you can see examples of good lighting versus poor lighting.

Studio set-up

5Use Skype to preview your shot (#1) and adjust your lighting as needed. You’re looking to evenly light your face. The main light (#2) is your primary light source, while the fill light (#3) comes from the other direction, generally less intense, to bring down the shadows created by the main light.

Two desk lamps ($23 each) with copy paper taped in front of them to act as diffusers (as shown below) are highly effective at providing additional soft light for your webcam — just keep an eye on heat. You may need up to three back lights (#4) to light your backdrop (#5). Other backgrounds can be used but avoid too much activity as it can negatively impact video quality.

There you have five areas that we focus on to create great, professional-looking Web videos without breaking the bank.

Do you have any tips you’d like to provide? Leave your thoughts in the comments below!

This originally appeared at Lauren’s blog, Major Multimedia.

Related

• Storytelling Tips From the Experts at Pixar (Socialbrite)

• Video & multimedia tutorials (Socialbrite)

The post How to create high-quality Web video interviews appeared first on Socialbrite.

Digital tools and mobile apps take productivity to the next level

Editor’s note: With college students now back on campus, we thought this would be a good time to update our past articles on top tools and mobile apps for fall 2012. Thanks to Emily Sawtell and Angela Santiago of McGraw-Hill and Jessica Haswell of the Socialbrite team for their contributions to this roundup.

Target audience: Students, educators, nonprofits, writers, researchers, journalists.

The school year upon us, and we’ve rounded up some of our favorite digital tools and mobile apps to start the semester off right. With so many tools on the market to increase productivity, there are bound to be a few to make your life a bit easier.

Tell us in the comments which tools you think should be added to the list. What can’t you survive without?

Wikipanion: Who needs a textbook?

1Who needs a textbook when you have Wikipedia’s brain child, Wikipanion? This app has really high ratings – because it’s simply a great app. You can access open source content on any topic imaginable, an essential tool for any class.

Evernote: A revolution in note-taking

2This app is revolutionizing notes as we know it. Evernote is a mobile and web sync friendly, media-rich note-taking machine. The basic function of the app is note-taking with the ability to add voice, photos, location and tags as well as the option to share with friends. The most exciting feature of this app is the Evernote trunk, which is filled with all sorts of valuable tools that are sure to help you excel in the classroom.

iTranslator: Translations at your fingertips

3You can use iTranslator to connect to Google Translator, Babel Fish or Free Translation to help with your language courses. Or, maybe it’ll help you figure out what language your prof is speaking.

Study Tracker: Chart your performance

4Study Tracker, the iPad app by GradeGuru, helps students track their class performance. Students can record their study times and grades per class to monitor their effort and outcomes — and adjust accordingly.

Google Docs: A complete collaboration solution

5Google applications such as Google Documents, Calendar and GMail have become a standard suite of tools enabling college students to collaborate – it really hits the spot for group work. Other apps in the suite include Google Talk for chat, SMS for mobile, Desktop to index your computer, Scholar to find scholarly works and Picasa to edit and manage photos.

Skype: Video chat in the classroom

6Traditionally a software app that allows users to make free voice calls to one another, Skype has a group video chat service that’s being used by professors and students to engage in classroom discussions and host virtual office hours. And, of course, use Skype video to keep in touch with a long-distance significant other — and maybe even the family back home.

Twitter: New levels of engagement

7Twitter is longer just a social network. Students and academics alike are starting to leverage this network to crowd-source questions, gather research and increase classroom engagement levels.

StudyRails: Focus, focus, focus

8StudyRails is an online study tool that helps with time management by allowing students to schedule their study time and block out access to sites that might distract them.

Mindmeister: Brainstorming made easier

9Mindmeister is a cool online mind mapping and collaboration tool that will help with your group projects and presentations. (You’ve done mind mapping before, right?) The basic version, for three mind maps, is free.

GoDocs: Essential for your Google docs

10View, download and send your Google docs from your iPhone or iPad with this $3.99 app. Google docs are the go-to collaboration tool for students, and GoDocs will make collaboration even easier. The only thing it doesn’t do is let you edit docs.

MyHomework: Digital planner in your palm

11Make sure you hand in all of the assignments on time – download this app. MyHomework makes it easy to keep track of, and color code all of your homework, classes, projects and tests. The app will also notify you when you have late and upcoming assignments by numbering them on your application icon. Buh-bye, paper planner.

Kindle: Save money on textbooks

12Digital textbooks are for sure the way to save. With thousands of textbooks available for the Web, mobile and tablets, Amazon’s Kindle will save you about $60 on your average textbook purchase. Multiply that by the amount of textbooks you buy in one semester — that’s a lot of extra spending money.

FlashCards++: No more 3x5s

13There are a lot of flashcard apps to choose from. FlashCard++ is the best bang for your buck, going for $3.99, less than a deck of 3x5s. This stand-out study app makes it easy to study anything anywhere with your mobile phone. It can sync with Quizlet and also back-up your cards to Dropbox. If you’re not pleased with this one, check out CoboCards, Cram or Flashcards Deluxe.

Citation Manager: Making assignments easier

14GradeGuru Citation Manager is a bookmarklet & FireFox add-on that helps students collect and manage citations for papers, essays and assignments. Just highlight the info you want in any online source and Citation Manager will automatically capture the associated citation data from your browser. It’s a real time saver for course work.

Update: GradeGuru doesn’t seem to work with the latest version of Firefox.

Cliqset: Consolidate your stream

15Sharing, discovering and discussing on mobile and the Web just got easier: Follow your streams on Facebook, Twitter, Buzz — 70 social networks all told — in one place with Cliqset. This app is sure to help students simplify their lives and help professors keep students engaged. Cliqset is closed.

Other mobile apps to check out

Other interesting apps that have come across our desk:

• gFlash + Flashcards and Tests: Create your own flashcards and share them with classmates as you study.

• Alarm Clock Pro: No need for that annoying alarm clock sound, with this app you can create an alarm clock with customizable themes and the app lets you set an ITunes playlist to wake up to.

• Graphing Calculator: Not only does this app have all of the functionality of a graphing calculator, a screenshot of the work can be taken and emailed to anyone.

• Convertbot: This app converts currency, length, mass, time and much more. It supports over 440 units of conversion to help with any assignments.

• MyGPA Calculator: Calculate your GPA per semester and cumulatively.

What tools or apps help you bring your A game? Share them with us below!

The post Top 15 tools & apps for college students appeared first on Socialbrite.

For the annual conference of the Online News Association this weekend, I’ve pulled together two new printable handouts: 8 ways to use social media in the newsroom, available at http://bit.ly/social-flyer, and 6 Twitter tools for journalists (PDF — and see the accompanying post). I’m speaking on the aptly named Social Media Mania panel on Saturday.

I think these are two of the nicer handouts I’ve produced, using Apple Pages, part of the iWork suite. These downloadable documents are part of the ongoing series of social media guides and tutorials that Socialbrite has been producing for social change organizations, nonprofits, journalists and anyone interested in effective use of social media.

While the PDFs are spiffy-looking, they’re less than optimal for search engines and for the disabled, so I’ll mirror the handouts here in html.

8 ways to use social media in the newsroom

FriendFeed

1An uber-aggregator of your feeds, FriendFeed is like Twitter but easier to organize. You can post more than 140 characters, organize private or public rooms and get a feed of your friends as an e-mail. But FriendFeed is more than an aggregation tool: It’s a virtual watering hole where you can see what’s on the mind of your friends and colleagues.

Search the real-time Web

2Find out what people are talking about online right now — chances are you can turn a meme into a story. Tools include Twitter Search, Tweetmeme, OneRiot, Scoopler.

Flip out!

3We’re all multimedia journalists now, right? Never let another eye-catching moment or newsworthy subject slip by: A Flip cam ($199 for hi-def version) lets you easily add a visual element to a story. Users are more likely to jump into a conversation around a video on your site than a text-only article. Kodak’s Zi8 is also a good choice.

Skype

4The service, which is free for Skype-to-Skype calls and inexpensive for calls to land and mobile lines, lets you conduct and record interviews with industry leaders in the US or overseas. A nice bonus: You can capture it as a video chat, upload it to YouTube, embed it and invite readers to comment on your site.

Start an instant social network

5That’s what NPR’s Andy Carvin did with the Ning. Dozens of people chipped in valuable info as Hurricane Gustav rumbled toward landfall. You needn’t wait for a disaster: Pop open a free social network on Ning (or a similar site like KickApps) around a topic that may generate community interest.

Become an online radio host

6Sign up with BlogTalkRadio (it’s free) to host live call-in shows about your beat or specialty. Do it weekly to gather a following.

Live blogging

7Live-blogging a newsworthy event has an advantage over live-tweeting: Your coverage can generate comments for months. CoveritLive is the best of the lot; it includes integration with Twitter, Qik for live video and YouTube pre-recorded video.

Upload & embed video

8Lots of large companies have begun creating YouTube channels. And even more have begun embedding high-quality videos, like TED Talks. Nervous? Sites like Magnify.net, Viddler, Kaltura and Brightcove offer paid commercial uploads.

The post 8 ways to use social media in the newsroom appeared first on Socialbrite.