How to maximize and follow through on your communications goals

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses.

If you’re like most nonprofit communicators, you have a list of specific quarterly or yearly goals. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on your Facebook updates.

But whatever your goals are, make sure they cover these seven tips below:

Write it down

1A plan is very difficult to follow and measure if it’s not written down. Most nonprofits don’t have content strategy. And based on the limited work I’ve done, they also lack an online marketing strategy that’s written down.

Make a resolution to create written plans for each campaign throughout the year. Your plan should include stated goals, stated messaging, a strategy outline, and finally, tools and tactics. How much detail you include in this document is up to you, but at least include these elements.

Also, check out these three articles on develop a solid online marketing strategy:

Practice split-testing

2If you’re like most nonprofits, your donor retention rates are less than satisfactory. Improving this starts with fixing the places where you’re converting poorly.

• Begin by split testing your fundraising pages, if you haven’t already. Split-testing helps increase conversions by testing out variations in the content. Some typical areas to start with include headlines, images, button location, button text, button colors, and copy. Check out how the Marine Mammal Center split-tested variations of a call-to-action.
• You should also split-test email subject lines and email content. This will eventually point the way to increased open rates, click-through rates, and eventually conversion rates.

Check out this article on how split-testing raised over $100,000 for WWF.

Maximize secondary actions

3Make the most of every interaction people take with your nonprofit. For example, when people sign a petition, immediately email them to ask for a donation (says thanks first). This approach uses recency to create momentum towards a secondary call-to-action – essentially killing two birds with one stone.

In fact, maximize any webpage people see after completing a transaction (signing a petition, joining your email list, making a donation, registering for an event). Carefully consider what secondary actions make sense for each transaction. For example, if someone makes a donation, make sure they can easily share that with their friends.

See beyond the dollars

4All too often, the scope of the supporter relationship is limited to money. But donating money is only one way that they interact with you.

Supporters also share your Facebook updates, sign your petitions and pledges, and re-tweet your blog posts.

Develop a specific plan to encourage these types of actions, remembering that growing a community is like growing a garden. It takes time, care and consideration. Focus on growing your community, both in terms of numbers AND engagement.

Be useful

5It seems like all the social media experts claim that the key to success to being awesome. But what your community really needs is for you to be useful.

Being useful is much easier than trying to be awesome. Being useful is about putting the needs of your community first, like in this Facebook update from the Museum of Fine Arts:

Take risks

6New tactics and strategies for using social media sprout up every week, making “best practices” somewhat limited. In fact, I think we should change the term “best practice” to “most commonly used practice that gets average results.”

The fact is, the web and mobile are changing very fast. Those who play is safe get average results at best, while risk-takers adopt more quickly (test, fail / win, learn, repeat). Fail forward, they say.

Test and measure

7Most nonprofits are not strategically testing or measuring digital media. Yes, data is collected and stored in excel spreadsheets. But the hard questions aren’t being asked: Why are we measuring click-through rates? Why are we measuring our Facebook page fan growth?

Let your strategy dictate what should be measured. This will make your data much more useful. For example, if your goal is to convert more donors via email, then you want to test and measure conversion rates via clicks in those messages. Go back to what I said about split-testing.

Remember to breathe

If you’re like me, you need a fair amount of down time.

You need time to step back, take a breath, and take in the panoramic view of what you’re doing – in work and in life. Pace yourself and be smart about daily habits.

And try to have fun.

The post 7 tips for your nonprofit communications plan appeared first on Socialbrite.

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, marketers, managers, general public.

There seem to be countless tools available for social media marketers. Tools for managing social media, measuring it, and even for creating content that looks amazing!
Yes, technology can seem like a godsend.

But if you don’t have a solid strategy, you’re going to waste a lot of money on a lot of tools that promise a lot of results.

What does a social media strategy look like?

The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy.

People

You can’t achieve even a basic level of success on social media if you don’t understand your people. No one will like, retweet, or repin your blog post if you haven’t answered the only question that really matters: What’s in it for them?

Objectives

If you don’t have a destination any tool will do. Any best practice will do too.

Clear objectives helps you determine if you were successful or not. Long-term success on social media requires a lot of trial and error. But you have to know what’s a trial and what’s in error. Plus, they help you discover what you’re doing right!

Strategy

Your strategy is more than just a plan. It’s a plan that will meet your objectives based on what you know about your people.

In other words, strategy is about a value exchange. What are you going to give in exchange for their email, money, time, influence and attention?

Whether it’s a meaningful pledge, or a sweepstakes, write down exactly how you will offer enough value to encourage them to help you achieve your objective.

Technology

Once you understand your people, objective, and strategy, you can confidently select the tools and tactics you’ll use for your campaign. For example, if your strategy is to engage millennials on Instagram, crowdsourcing content around a hashtag would be a tactic.

Here’s the infographic!

The post Using POST to create a social media strategy appeared first on Socialbrite.

Editor’s note: This is our last article of the year. Enjoy the holidays!

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, general public.

Your organization has a social media strategy, right? Your social media strategy is only as smart as the questions it answers.

Here are eight I recently worked through with a client:

1What are your goals? You want to have a clear goal for using Facebook, Twitter, blogging, etc. This is the best way to save time, get results, and know if your strategy is working or not.

2Who really are your people? What makes your people talk about you? What deep emotional need do they satisfy by supporting your organization? How do you know that you really understand them?

3What makes your organization awesome? Why is your organization taking up space on planet Earth? What do you offer that no other organization offers? If your organization were a “Star Wars” character, who would it be?

4Who’s your team? Do they really care? Are they likable? Are there clear policies and workflows that are clear and encourage participation? How supportive of social media are executive staff and other departments?

5How will you integrat with other channels? Where do you naturally have lots of attention? Events? Email? How can you “wrap” social media in and around things you’re already doing in a way that feels completely natural to your people? Bonus points if it feels exciting, fresh and innovative!

6How will you launch? What are the steps in planning, preparing, rallying advocates, and taking advantage of trending effects (blogger outreach, Twitter chats, Facebook ads)? Who’s the conductor in the orchestra, and when does each instrument play its part?

7How will you keep people interested? How will you keep your people interested enough to take action, without making them feel like it’s all about your organization? What different ways can you create value (and meaning) for your supporters during and after campaign? How will you leverage the campaign’s momentum toward the next campaign?

8How will you prove to yourself you’re on track to achieve your goals? What will you measure, and how will you measure it? Notice how the emphasis is on measuring as a process toward achieving a goal and not a final step in a campaign.

You have more good questions, I’m sure.

Post your smart questions in the comments below!

Related

• The 7 elements of a Strategic Social Media Plan (Socialbrite)

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The post The secret sauce to creating a social media strategy appeared first on Socialbrite.

This is the second part of a two-part series on creating a strategy for your nonprofit or social cause. J.D. conducts two webinars a month on “6 Steps to Create a Powerhouse Social Strategy for Your Nonprofit” at CharityHowTo.

Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, government agencies.

How many nonprofits do you know that have incorporated social as part of their overall strategy, or even their communications strategy? Let’s go further: How many nonprofits really have a strategy?

Apart from the largest nonprofits, the list is painfully small. And that’s too bad, because here is what happens when strategy is not at the heart of your organization’s actions: On a good day, you bounce around from putting out one brushfire after another. On a bad day, the fire wins.

Sound familiar?

At the Nonprofit Technology Conference in San Francisco on April 5, my Socialbrite partner Carla Schlemminger and I will be leading an interactive session titled You Need a Strategy, Dammit, Not a Twitter Account (with the Twitter hashtag #12NTCDammit).

And our message will be: Folks, it doesn’t have to be this way. Be proactive instead of reactive. Create a Social Media Strategic Plan to help your nonprofit get aligned, to begin working as a cohesive unit and to achieve real-world impact.

Your strategy must be extend beyond one department

Every organization will take a different journey to get there. But you must start with a plan. Too many nonprofits begin with the tools, and as much as we love Facebook, Twitter and Google Plus, the tools should flow from the strategy, not the other way around. The Strategic Plan is your blueprint, the animating force that connects goals to actions.

Keep in mind that you don’t have to hire an outside consulting firm like us to create a plan for you – you can have someone in-house add five to 10 pages to your annual communications plan, assuming you have one. But the plan needs to be cross-departmental and include development, fundraising and programming in the discussion alongside communications and marketing. A social media strategy should support the overall organization, not just a single department.

What goes into a Strategic Plan? Some of these are strictly optional, but here are seven elements Socialbrite often includes in our clients’ plans:

1Overall assessment. Begin with a 360-degree assessment of your nonprofit’s current social media capabilities. What are you doing well? Where are you falling short?

2Goals. Move on to the heart of the matter: Spell out your organizational goals, seen from not only the executive director level but from the vantage point of key stakeholders and decision-makers in the executive and extended leadership teams. Where do you want to be six months from now? A year from now?

3Metrics. Tie your goals to metrics. You can create a separate metrics plan, but at a high level you should identify the goals you want to track and how you’ll measure them.

4Assess your community. Include an assessment of your online community. Identify who they are and how they might want to be involved, and don’t be afraid to ask, using online survey tools like SurveyGizmo or Wufoo. Remember that you don’t have a single online audience but a myriad of audiences: constituents, partners, funders and supporters with varying levels of passion for your cause.

5Consider the tools. Only now, after you’ve laid your foundation, should you include in the plan an outline of which social tools and platforms can help you reach your goals and create impact in the community.

6Assess internal capacity. You might also include recommendations on expanded capabilities you’d like to see. Do your team members feel well equipped to tell stories, to share updates, to post photos from live events? If not, a series of training sessions on storytelling, mobile or social media might be in order

7Assess the competition. Finally, a Strategic Plan sometimes includes a competitive or peer analysis, a look at how you’re doing when assessed against others in your sector. Don’t be afraid to steal good ideas. You think everything Steve Jobs or Bill Gates did was original?

That covers only a small portion of what we’ll be presenting at NTC. Hope to see you at You Need a Strategy, Dammit, Not a Twitter Account!

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A look at the significance of Google+ Pages for brands

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, businesses, social media managers, Web publishers, individuals.

Google+ launched Pages last week, a move many of us have been looking forward to since the launch of Google+ itself. Within days, stories of unintentional G+ personal posting, problems sharing admin oversight, and issues with merged profiles were shared on the web. However, during that same time frame, hundreds of nonprofit organizations worldwide created and launched Google+ brand pages.

Google+ Pages are little SEO beacon lights

Two nonprofit motivations are apparent. A primary motivation seems to be related to search engine optimization: Google is the largest search engine by far, and Google Pages will certainly benefit from Google’s search algorithm (see why). I wrote that Google’s+1 button will change search, and so will Google+ Pages. The second motivation seems to be that everyone wants to get in on Google+ Pages early enough to start figuring out the medium. And maybe get a head start.

Does using Google+ Pages makes sense for your nonprofit?

Strategy: Think strategically about what the conversation should be about on Google+, how you might use Google+ to meet your SMART goals, and how it will help your organization further its mission.

In her blog post, Beth Kanter suggests that nonprofits might want to think about strategic ways to use their Google+ Pages, such as for community cultivation or as a focus group. Are you a resource-driven organization? Make your page the “go-to” resource. Are you an advocacy organization? Engage with your G+ Page fans, find out why they are so passionate about your nonprofit or a cause, and move them to action. Are you a volunteer organization? Make this the place where people share volunteer opportunities and experiences. Have fun thinking about Google+ features, your own objectives, and how you can use those to meet your goals!

People: Who’s on Google+ now? Seven of the top ten professions on Google+ are computer-related and most users are men, according to this infographic. Keeping in mind that G+ is not widely used (yet), think about whether or not your stakeholders are there. Does it make sense to be there now? Do you want to spend resources on it at this time?  It may make sense to be there to experiment and learn about the platform, or it may not. For Social Capital, Inc., opening a G+ Page makes a lot of sense because it integrates technology into its programming. For others, waiting a bit longer may make the most sense.

Other perspectives about the new Google+ Pages

I curated a series of blog posts and articles about the new Google+ Pages, including thoughts about the pros, cons, and considerations around using G+ Pages (see below). You may also view this directly on Storify.

What are your initial thoughts about Google+ Pages?

The post First impressions of Google+ Pages for nonprofits appeared first on Socialbrite.

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, marketing professionals, social media managers, individuals.

This is the first part of a two-part series on Facebook apps and resources available to nonprofits.

Guest post by Kim Bale

It’s important to diversify the platforms that nonprofits use to reach supporters, but we know that social media isn’t one size fits all. If you find that your community engages more with your organization on Facebook than it does on Twitter, then put your energy into raising your organization’s profile on Facebook rather than trying to spread yourself too thin.

These five Facebook applications will help boost your social media presence even further and expand your social network. Sign in as the Page administrator, search for the app on Facebook, then follow the steps to install it.

Causes App

1 The Causes Facebook Application allows nonprofits to fundraise via Facebook in a number of ways. Fans can “like” Pages, watch videos, play games or complete a number of other small tasks, and donations will be made to their chosen charities. Followers can also opt to donate directly to campaigns they care about via the Causes Application without ever leaving Facebook. With 2.3 million active monthly users, this free application raises awareness for a cause while donating real money to verified nonprofit organizations.

YouTube App

2 The YouTube application boasts 500,000 active monthly users and gives you complete control of which YouTube videos are displayed on your Facebook Page. Users can watch, share and comment on your videos from the comfort of their Facebook account. Sharing recruitment videos, event coverage and campaign collateral with your fans doesn’t get easier than this.

Involver Twitter App

3 Involver, one of the Web’s most popular social marketing platforms, offers more than 24 applications geared toward Facebook, Twitter and the iPhone to create a distinctive user experience. Each Facebook account is entitled to two of their Basic applications free of charge, which can be swapped out at any time. To access more than two at a time, they offer a professional upgrade. The Twitter application will stream your Twitter feed directly to your Facebook Page, allowing you the freedom to customize its look and feel. Instantly two of your most important handles are accessible from one website, expanding your followers and encouraging conversation across platforms.

Involver Static HTML App

4 With an online presence spanning the spectrum from your website to YouTube, it can be tough to maintain brand identity while engaging with fans across various virtual mediums. With Involver’s Static HTML App, you can customize the look and feel of your Facebook Fan Page to maintain consistency with your existing Web presence. Involver makes it easy to upload images and content to Facebook’s iFrame and render static HTML code in just a few simple steps.

Social RSS App

5 The Social RSS application allows you to feed blog posts directly from your blog to Facebook, giving your fans easier access to important updates and milestones. You have the option of feeding from multiple blogs, personalizing the name of your Facebook tab and linking back to your original post. This application is all about increasing readership and converting Facebook fans to informed activists for your cause.

Any other Facebook Applications we should know about? Drop us a line in the comments section!

Related

• 13 top Facebook apps for your nonprofit (Socialbrite)

• 4 resources to create custom Facebook tabs with iFrames (Socialbrite)

• Facebook tutorials (Socialbrite)

The post 5 essential Facebook applications for nonprofits appeared first on Socialbrite.

Video tutorial will step you through new changes to Facebook pages

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, individuals.

Facebook has just introduced a completely new process for creating a Facebook Page. It includes:

• An idiot-proof three-step process
• The ability to import images from a website
• Scaled-down requirements for the info section

The video above shows you exactly how the new process works.

The post New rules: How to create a Facebook page from scratch appeared first on Socialbrite.

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, individuals

Up until last week, the only people who could comment on or like content on a Facebook Page were fans of that Page. Now, Facebook has eliminated that requirement, allowing anyone (fans and non-fans) the ability to engage with a Facebook Page.

The result of this change is that the importance of “liking” Pages has essentially been nuked – for both brands and for Facebook users.

Remain calm, here’s what it means

Understandably, you are freaking out. But you’re also excited about this change!

You’re freaking out …

Because you’re worried about how to control conversations about your nonprofit. It’s like moderating Twitter without the ability to search. So you’re freaking out.

You’re also freaking out because maybe you were over-focused on accumulating fans in the first place. And were shocked to learn that getting a new fan doesn’t mean you’ve earned a spot in their news feed. So you’re freaking out.

But you’re excited …

Because this means that your Page updates could receive exponential attention. With the hurdle of “liking” a page removed, more people will engage with your Page stories!

You’re excited because for you it was always about engagement. It was never just a numbers game.

So what does this mean for Page administrators?

• Be interesting. Because Pages are now more open, it’s even more important that you have a content strategy that keeps people interested.
• Listen. Because conversations about your nonprofit are harder to monitor, it means taking another look at using tools like Social Mentionto keep track of what people are saying.
• Evolve. Stop posting updates just to boost your Edgerank, and start creating deeper and broader discussions with Facebook users.

The good news

The good news is that the majority of communication and marketing professionals are too lazy and uninterested in having real discussions with their fans. So if you have a sincere commitment to do this, the competition will be few.

What do you think?

The post Facebook nuked the ‘Like’ button, now what? appeared first on Socialbrite.

Strike right balance between scheduled updates & direct interaction

Target audience: Nonprofits, cause organizations, community managers, educators, NGOs, Web publishers, bloggers.

When trying to build an online community, I’ve found that one of the most important things to do is to participate consistently in your preferred channels. And not just participate as in talk a lot, but share interesting pieces of information so that your community knows you’re not just in this for you, you’re in this for them as well.

Inevitably, then, the time question comes up: “How can I always be online? Is there a way for me to cut down the amount of time I spend in social media?”

Yes and no. Yes, there are various tools you can use to cross-post your updates, for example, or to automate your updates. (See Socialbrite’s handy roundup of 10 social media dashboard tools.) But the “no” part of this answer is that if you’re going to try and cross-post every single update, or automate your posting schedule completely, I think you’ll flop.

How to maximize your social media time

Assuming you agree with that “yes and no” answer, here are four tools I’ve been finding very useful recently. They might help you, too.

NetworkedBlogs: Syndicate your blog to Facebook

1I tried NetworkedBlogs — one of many auto-posting services that syndicate your blog to Facebook — early on and then, for some reason, stopped. But recently, Ken Mueller wrote about nearly tripling his blog traffic by using, among others, NetworkedBlogs, and that made me decide to try it again.

Since coming back to NetworkedBlogs, I noticed that you can also syndicate to Twitter (though I’m not using that option).

How I’ve been using it: I had set up both my blogs to syndicate to my Facebook Page (that’s where Waxing UnLyrical goes) and my personal profile (that’s where my food blog goes). In addition, Waxing UnLyrical goes through to a secret Facebook group that I’ve set up for all the regular guest bloggers. I’m also testing this for a client blog — syndicating to the Page as well as a supporting Group.

Hiccup: Since I’m also testing Livefyre’s new SocialSync feature, I ran into problems with comments that I got on my Facebook posts not being pulled into the comment stream on Waxing UnLyrical (that’s what SocialSync does, it pulls in comments from Facebook and Twitter). Jenna Langer at Livefyre told me this was because when syndicating via NetworkedBlogs, NetworkedBlogs’ URL masks the actual blog URL and loads the site in an iFrame. (Sorry for that geek interruption.) Because Livefyre can’t see that that’s part of the conversation, those specific comments don’t show up in my Waxing Unlyrical comment stream.

But if you’re not using Livefyre as your comment system, you should be fine, and it’s worth a try because it does make the posts show up nicely in Facebook.

Triberr: Get your Twitter updates shared

2Much has been written about Triberr — whether automated tweets being shared by a “tribe” are a good thing, whether it can be gamed, and so on. When Gini Dietrich invited me into my first tribe, I had absolutely no hesitation in accepting.

I think Triberr is a great way to share posts – and get your posts shared – by a select group of people you trust. While there is a setting in Triberr that allows you to go in and check what’s due to be posted to Twitter via your account, I rarely check it.

Why? Because I’ve seen consistently good content being produced by fellow tribe members, and I trust them. So trust is key.

How I use it: I keep my Triberr settings on “auto” mode. This helps me because I don’t have to worry about going to Tribe members’ blogs (or to my Reader) to find the posts and tweet them out (though I still try to do that so that I can comment as often as possible).

I’m also growing my own tribes very selectively by only inviting people whose content I’m completely comfortable with. And thanks to Triberr, I rarely share my own posts on Twitter, because I know my tribe will do it for me (thank you, tribe!).

Hint: It’s certainly a good feeling to be invited into a tribe, but it will only be useful to you if you publish regularly. So don’t take your Triberr invitation (if you get one) lightly.

HootSuite Publisher: See your scheduled tweets in calendar view

3HootSuite was the first Twitter service to introduce scheduled tweets, and that’s one of the main reasons I switched over from TweetDeck (now I’m so used to it, I can’t switch back). Recently they introduced a “publisher” tab, where you can see all your scheduled tweets in calendar view, and it’s pretty cool.

How I use it: Just as with the Facebook posts, I look for interesting posts and news items, either in my Twitter feed or RSS Reader and then I schedule no more than three a day (I’m much more active on Twitter than Facebook and hope you are, too).

I always try to mention the author or source by their Twitter handle, and include a question or a bit of commentary rather than just the typical “RT.” This way it shows up in their Twitter @ stream, and who doesn’t like knowing someone just shared their post?

Tip: I think it’s perfectly OK to share a post from a while back, or one that’s not hot off the press. So whenever I find something I think will be useful to people, I might schedule it to publish twice over four days, and at different times of the day, for example. That way, it’s likely to be seen by more people over different time zones.

Post Planner: Schedule Facebook updates

4Post Planner is a nifty Facebook app that lets you schedule Facebook updates. I know you can do this through HootSuite, for example, and several other platforms, but the advantage I think Post Planner has over them is:

• You can schedule an update or link to post to your personal profile, any Page you manage, or any Group you’re a part of.
• Just like you do when you’re sharing a blog post (for example) manually, with Post Planner you can customize your update by selecting the image you’d like to appear in the post, make your own comment, etc. (this doesn’t always work from HootSuite, for example).

I’ve been using this for a few weeks now and really like it, and their customer service team is very responsive (whether you ping them on Facebook or Twitter).

However, you can’t tag people the way you’d be able to if you were posting directly to Facebook (they may introduce this feature at some point, which I think would be huge). And if you don’t like 3rd party Facebook apps, then this isn’t for you.

How I use it: I never schedule more than one to two updates per day, and I always try to share other blog posts or news items I think my community would be interested in. I try to vary the kind of updates that precede the actual link by adding a bit of commentary, or maybe asking a question. And I never schedule my own posts through Post Planner.

Hint: If you optimize your blog posts by properly filling out the excerpt, then this will work even better.

Automation saves time — if used sparingly

A lot of people look down on any level of automated publishing. I used to be one of them, but I’m not any longer. Frankly, it’s completely unrealistic to expect anyone — and that includes nonprofits and businesses using social media — to be able to maintain a consistent presence in social media if it’s 100 percent manual, and especially if it’s a small team or one-person shop.

As practitioners, we should try to find ways to encourage people (and organizations) to use social media more productively as opposed to being terrified of the time they’ll have to put in. Tools like these, when used properly and in moderation, can really help.

So when I schedule posts, I usually select days and times I’d normally be online (e.g. not one every hour, on the hour). And some days, I just don’t get to scheduling at all.

What about time?

Participating consistently in social media will still take time, and there’s no getting away from that. After all, it takes time to find good information to share, right? And while I find these tools extremely useful, if you look at my Twitter stream, or Facebook page (or profile), you’ll see that the majority of my updates are interactions with other people, and they’re all manual.

So please don’t take this post as a blanket OK from me for automating everything. In my opinion, that would be the worst thing you could do.

But if you can strike the right balance between scheduled updates and good old human interaction, then these tools might make a big difference for you.

Are you using any of these tools? What do you find useful, or not? What about other tools that I didn’t mention? Please share, as always the comments are yours.

Related

• Cross-posting tools: Be efficient — but be smart (Socialbrite)

• Top 10 social media dashboard tools (Socialbrite)

• 10 social tools to put to work for your cause (Socialbrite)

• Set up a social media dashboard with Hootsuite (Socialbrite)

• Post Planner: A branded publishing app for Facebook (Socialbrite)

• How to build & manage a monitoring dashboard (Socialbrite)

• 10 top collaboration tools for your organization (Socialbrite)

The post 4 tools to help build your social community appeared first on Socialbrite.