I‘ll be attending the third Twestival on Thursday evening in San Francisco, one of 175 cities holding fundraising events — see the TwestivalSF page. As with the original Twestival 13 months ago, which raised $250,000 for charity:water (here’s our interview with Twestival founder Amanda Rose and my photo of Amanda below right), and Twestival Local (which raised money for hundreds of local charities last fall), Twestivals in cities around the world will raise money for an incredibly good cause: Concern Worldwide.

See the video at top for a well-done short explanation of how Concern is helping children in poverty around the world. As the Twestival website puts it:

“Concern Worldwide was founded in 1968 to meet the needs of people living in extreme poverty, for whom every day is a fight for survival. Concern is a non-governmental, international, humanitarian organization dedicated to the reduction of suffering and working towards the ultimate elimination of poverty. … [Concern’s] education programs target the poorest people in the poorest countries in the world, with particular emphasis on reaching out-of-school children such as girls, orphans, street children, working children, children affected by conflict, children affected by HIV and AIDS, and children with disabilities. Concern’s education programs currently reach over 700,000 people in 25 countries across the regions of Africa, Asia, and the Caribbean. Please follow @concern on Twitter to get a glimpse of their staff tweeting from around the world; including their efforts on the ground in Haiti.”

“The power of Twestival is not just in the amount of money it raises for inspiring nonprofits like Concern, an organization whose mission it is to end extreme poverty,” said Allyson Kapin, editor of the Care2 FrogLoop blog. “It’s in Twestival’s incredible reach across communications channels, and how they help to raise awareness about nonprofits and social justice issues through earned media and word of mouth.”

Hope to see you at the Horizon Lounge in San Francisco — register here to attend for just $15 — or, head to the Twestival nearest to you. You can also donate directly or participate in the online auction.

Related articles by Zemanta

• Amanda Rose: Twestival and how to prevent cause fatigue (Socialbrite)
• Twestival Twitterers Unite for Charity (lauralovesart.com)
• Twestival Global 2010 Raises Funds for Social Good Tomorrow (mashable.com)
• Twestival 2010: LIVE Updates From Twitter Charity Drive (huffingtonpost.com)
• Shira Lazar: Twestival 2010: Be Creative, Inspired and Join a Global Movement (huffingtonpost.com)

The post Twestival 2010’s worthy cause: Concern Worldwide appeared first on Socialbrite.

Guest post by Amanda Rose
Founder, Twestival

Note from Beth Kanter: Last week, I wrote a reflection on a CNET article called “Crowded Roads Ahead for Charity 2.0,” musing about the solution. A number folks offers some insights in the comments or on Twitter, including Amanda. I invited her to share her thoughts about cause fatigue and scaling as she launches Twestival Local.

Cause fatigue is something I think about daily; particularly going into our second Twestival in September. I’ve felt a huge mix of pressure and enthusiasm to launch another one from previous organizers and cities who missed it the first time around. I didn’t feel like the Twitter community could handle another cause infused global campaign on the scale of Twestival so soon. My gut told me to think locally and use this international momentum and inspire people to shine a spotlight on a local cause, or a cause that a community would get behind. Where Twestival Global focused all of its energy on one cause, on one day; Twestival Local, taking place the weekend of 10-13 September 2009, has the potential to impact hundreds of causes.

Volunteers around the world feel empowered when asked to use their skills, not only to bring people together at an event, but contribute to something positive. Which is why Twestival Local hopes to challenge city organizers with two important questions with their selected cause:

(1) What will the not-for-profit do with the funds raised?

I think too many times people are raising money without a specific objective in mind. Sure $5,000 sounds like a fantastic fundraising goal, but what if I told you by meeting that target, a local cause would be able to launch an evening food program for the homeless, or make much needed repairs to a home for abandoned girls and boys. People are more likely to relate and give to something they can follow up on and social media allows causes and those supporting to do just that.

(2) In addition to fundraising, what are all the ways your city plans to work with the not-for-profit?

For me, Twestival is more than just about events in cities raising money for a cause. There is a huge opportunity here to bridge the gap between donors and volunteers. Twestival teams around the world are encouraged to think of other ways they can contribute to their selected cause; provide social media training, arrange for a local company to donate products and services, or leverage Twestival to strategize and create awareness.

You wouldn’t know it, but charity: water had very little Twitter presence before Twestival, compared to the way they use it now. Founder Scott Harrison was the only one on Twitter and I’m pretty sure he’d admit that he didn’t really ‘get it’. We sent in some social media heavy-hitters from the Twestival NYC team to give them some free training and now a running joke around the charity: water office is that even volunteers must go through a little Twitter initiation. Causes should recognize specific skills of volunteers as a valuable commodity, the same way it does with cash donations. After working with charity: water on Twestival, I now have a personal vested interest in seeing them meet their goals financial and otherwise.

I have always believed in the power of ‘the ripple effect’. I know that Twestival has inspired causes that otherwise wouldn’t have considered investing time in social media. It is my hope that with Twestival Local, even nominated causes which aren’t selected as a final recipient feel an impact in awareness.

So, can we have a Twestival every week? In my opinion, no. Twestival involves more than just tweeting; they are physical events happening around the world under short timescales. It is also not organized by a cause directly, but by volunteers who took it upon themselves to get involved.

Is the approach of Twestival sustainable? Absolutely. Eventually, the masses will come to realize that Twitter is just a great communications tool. The other fantastic thing about Twitter and certain other social media sites is this ability to develop an online community and empower them to evangelize for you, which can be extremely powerful. Hosting events for fundraising is nothing new. Communicating and engaging with potential donors and volunteers in a creative way is nothing new. To get it ‘right’ is another thing – but there are lessons learned from Twestival that can carry over to even the smallest of causes.

Recently, my best friend Alyson (www.alysonwoloshyn.com) was diagnosed with an aggressive form of brain cancer. I mention this only because my life is now directly impacted by cancer in ways I could not have predicted a few months ago. I don’t have a Livestrong band on my Twitter avatar because it is the cool thing to do. I have it because it is something I believe in and have a reason to support. Ultimately people are going to support what resonates with them and how you use social media to reach out can make all the difference.

Causes thinking longer term with social media should recognize that there is no magic recipe, no guarantee of online global fundraisers raising over $250k like Twestival. But, what is exciting to consider and continues to keep me experimenting with social media is how it evens the playing field. Thanks to social media, causes can now have direct and personal impact with their audience in ways that were once costly and ineffective. This much I know for sure.

Related

Note from Beth: I wrote several detailed posts about Twestival while it was unfolding and aggregated other posts as well.

• Beth Kanter, “Look Out, Here Comes Everybody To Raise Money for charity:water on Twitter
• Beth Kanter, Are fundraising groundswells an opportunity for mass distraction or a major opportunity?
• Beth Kanter, Interview with Amanda Rose: A Reflection on Twestival
• Entry-Level Living, Reflecting on Social Media Fundraising
• Mashable, Twestival Raises Over $250,000
• Guardian, Twestival Raises $250,000 and Expectations
Mashable, Twestival Social Media for Social Change
• Miriam Kagan, Twestival

Posts about earlier charity:water and Twitter efforts:

• Paul Young’s Reflection on his September Birthday Campaign
• Pistachio’s experiment in micro fundraising
• September Birthdays on charity:water

This post originally appeared on Beth’s Blog.

The post Twestival and how to prevent cause fatigue appeared first on Socialbrite.

I was supposed to lead a workshop at the Cause Marketing Forum on Social Media and Cause Marketing at the end of May. I was looking forward to it because Michael Hoffman at C3 was a sponsor and participating. Unfortunately, I had to cancel and asked Scott Henderson if he’d do on my behalf.

I met Scott online over a conversation in the comments when I wrote some reflections about David Armano’s personal fundraising campaign back in January. I also participated in a campaign he organized for Share Our Strength.

I decided to do an interview with Scott to learn more about what he is learning about social media and cause-related marketing.

Who are you?

I am a cause marketing director for MediaSauce, helping non-profits and corporations use online media to pull off their next big thing.

Tell us about the “Pledge to End Hunger” you recently launched to benefit Share Our Strength

Goals
The main goals were to raise awareness of childhood hunger in America, give people the tools to take meaningful action to help end this solvable problem, and create a case study from which non-profits and corporations could learn how to better use social media in their cause marketing.

Audience
Our primary audience was more of a profile than a group. We were seeking to find individuals who cared about the cause and would be willing to rally their respective communities (social media and in-person) to take action. Working from that profile we identified four categories:
1) Active Twitterati and bloggers from different niches
2) SXSWi attendees & ambient attendees (those following from home)
3) Individuals in the email databases of the corporations & non-profits leading the campaign, and
4) Wild cards – people separated from us by 2-3 relationship degrees who fit the profile

Strategy
We chose to center the campaign around the 2009 South by Southwest Interactive Festival (SXSWi ’09). It’s an environment that attracts some of the most connected people in a wide variety of industries, creating a unique opportunity for ideas to take root in wider audiences. (Twitter found that out in 2007.) We knew there would be much anticipation and conversation about SXSW in the weeks leading up to it and believed a cause initiative could generate momentum from it.

We started by assembling a team of individuals and companies to serve as our leadership team. We wanted this campaign to focus on the issue of childhood hunger in America and the fact that many different organizations and people were coming together to take up the cause locally and nationally.

The online strategy called for a standalone website to serve as the campaign’s main hub and social media accounts on Twitter, Facebook, and YouTube to help create traffic. To help us launch the campaign, we enlisted the help of two respected social media industry professionals to co-chair the campaign and organized about 50 individuals from a cross section of industries and niches that were actively engaged on Twitter and blogging to serve as champions. We also utilized limited email sends from Kimball Office, MediaSauce, Kompolt, Capital Area Food Bank, and Share Our Strength to their respective databases.

Our plan was to drive traffic to the website and provide a clear, easy path of action for those who visited and felt compelled to help. We made it so it didn’t cost money for person to be a philanthropist. An individual “contributed” 35 lbs of Tyson food just by signing an online pledge to take a meaningful action to help end childhood hunger in America. If 1,000 people signed the Pledge, Tyson committed to deliver a semi-truck of food to the Capital Area Food Bank during SXSWi.

People signing the Pledge had three options to act – give, volunteer, and/or share the message – and the website provided ways to fulfill each action right then and there. It had a link to the Share Our Strength online giving form, another to a zip code search tool to find local food agencies to volunteer, and multiple tools for sharing the message – including a widget that showed the current tally of the Pledge to End Hunger. We placed the emphasis on asking people to share our message, since that would invariably lead to more people to see our message, thus increasing the number of people donating and volunteering.

Knowing this campaign could get serious traction and blow past its initial goal, we planned for a Phase II. With Tyson Foods willing to donate up to three more trucks, we decided to direct those trucks to the states which generated the highest number of people to sign the pledge. To help fuel this state-vs.-state competition, we built the map on the website to show the number of pledges from each state and altered the message the pledge tally counter to include the top five states in order of their real-time tallies.

Metrics for success
Primary: # of people signing the pledge.
Secondary: $ raised for Share Our Strength.
Leading indicators: Unique site visitors, Tr.im url click-thrus, Facebook cause members, YouTube videos viewed, #HungerPledge usage, and SXSWi podium mentions.

Results
With the help of the HungerPledge Champions and email sends, we launched the campaign on Thursday, March 5, which turned to be our single largest day of traffic. In the first 28 hours, we reached 1,000 people signing the pledge. By the final deadline of March 20, we had about 4,600 people sign the pledge. In total, we raised $28,000 from 714 people for Share Our Strength – with around 95% of them being first-time donors. Over 19,000 visitors came to the website over the first 21 days and we welcomed 2,600 people to our Facebook Cause group.

The story that we think best characterizes the campaign is the one about Michele Helsel. Michele took it upon herself to spearhead Missouri’s second-place finish. She devoted her energies to the campaign for two reasons: her company (Kimball Office) was one of the sponsors and, more importantly, her parents are long-time volunteers at a food pantry in St. Charles, Mo. When we announced that the extra trucks would go to the states with the highest pledge totals, she set the goal of placing in the top three and getting a truck for her state.

For two weeks, she leveraged every single phone number and email she had to get the word out. Interestingly, she didn’t use Twitter, Facebook, or other social media. Just old fashioned phone calls and emails. She reached to her church, her family’s Elks Lodge, her husband’s Harley Davidson club, her parents’ contacts, the local food pantry, and all her customers and distributors (she’s the St. Louis sales manager for Kimball Office). With one week left in the pledge tally deadline, Missouri was barely in the top ten. By the end, the Show Me State was comfortably in second with 509 people signing the pledge. And it was all because one person realized they could help the community and had all the tools at her disposal to rally her community.

What are the keys to success?

The most critical key to successful cause marketing is that the cause must come before the marketing. Too often, we see corporations (and even non-profits) put their brands and products/services before or side-by-side with the cause. People are constantly searching for authenticity and will shun those they think are being opportunistic. If you don’t give the spotlight to the cause or give little emphasis to solving the problem, they’ll discount your campaign right away. It’s very similar to life – we tend to admire those people who do good in humble ways.

In terms of online and social media, the main principles are:
1. tell a clear, compelling story,
2. give people clear, simple action steps,
3. make it easy for people to share your story/join your cause,
4. show real-time results to give immediate gratification,
5. be prepared to converse and respond to people with little delay, and
6. realize not everyone is going to care.

If you plan to conduct a campaign (which I hope you do), be sure to devote resources and energy to illustrate the impact your campaign makes. Too many organizations conduct drive-thru philanthropy and don’t spend the resources on showing the results of what was achieved. We’re still posting content on www.pledgetoendhunger.com about the four food banks receiving the trucks.

What would you do differently next time?

From a website design perspective, we would have made a non-flash mobile version of the website. Using flash for the pledge form hindered us with anyone who came to the website on their iPhone (no flash player).

In terms of the overall campaign, we would have placed a greater emphasis on sending a series of emails to existing databases, especially to those who signed the pledge. These databases represent people who already have an existing relationship with an organization and will be more likely to help than a brand, new person. In addition to using our email databases more, we would have put a greater effort on assembling a coalition of local hunger relief agencies. Those organizations who joined the campaign midstream did deliver results and were the ones who stood the most to gain.

From a social media perspective, we would have used Facebook differently. The decision to create a Facebook Cause group was almost an afterthought for us, since we were more focused on Twitter. Simple arithmetic can show that Facebook has a significantly larger audience potential. Even barely cultivating the Facebook Cause, the membership grew pretty much organically to the 2,600 person total. While some have questioned the value of Facebook Cause, we think it has great value in creating awareness thru peoples’ existing relationship networks. Since we didn’t have the donation button activated, we can’t comment on how many direct contributions came from that group.

How are social media and cause marketing changing the nonprofit world?

Both are being impacted just like everything else. Social media make it very easy for the 1 billion who own personal computers and 3.3 billion who own cell phone to connect, communicate, and collaborate in ways not possible before. People now have greater expectations of intimacy and immediacy with other people and organizations. Further, they realize that change can happen with a much faster velocity and are no longer satisfied with incremental change. At the same time, organizations have to compete harder to gain people’s attention, which is being splintered by the seemingly infinite number of screens saturating us with media.

Non-profits for the most part have been accustomed to relying on their magazines and direct appeals to be their main connections to their supporters. They’ve mostly been able to set the schedule for communications and have often defaulted to the annual solicitation as their lifeline. Now that we’re no longer bound by broadcast messaging, non-profits are scrambling to shift their personnel and financial resources to more two-way communications. It’s no longer enough to have a static website, e-newsletters, and email solicitations. The most prevalent trend for non-profits is that they want to stop experimenting and get a sustainable strategy for integrating online media into their entire communications and fundraising operations.

In terms of cause-marketing, social media make it much easier launch these initiatives. We expect to see even more cause-marketing plays using social media – for better or for worse. It makes sense, since corporations are experiencing the same higher expectations for intimacy and immediacy. Consumers want to know that the businesses they patronize are doing something for the greater community, not just for themselves.

Because we’ll see a greater number of cause-marketing initiatives, we can also expect a greater number of failures. We’ll also see a greater number of successes. People’s expectations for the quality and originality of these campaigns will grow. It won’t be enough for companies & non-profits to launch these campaigns using strategies and tactics already used. We will also see a higher bar set for the results that need to be achieved. It won’t be enough to raise dollars and generate traffic for surface issues. People will expect to see these campaigns solve the root problems and change the social dynamics causing the problem in the first place.

I am excited about what the coming months and years will bring. I think we’re in the early stages of a complete reorganization of how we work together to solve social problems. Self-organized swarms of individuals will have equal footing with the non-profits and corporations. These self-organized swarms won’t be satisfied to wait for non-profits and corporations to lead. They will take the initiative like they did with Twestival to rally around a cause and raise money and awareness with little involvement from the non-profit. They will also begin to create more media properties like www.pledgetoendhunger.com that promote the broader cause and bring various international, national, regional, and local non-profits and corporations together to create systemic change, not just local change. Savvy non-profits and corporations will realize this and adapt accordingly.

This post originally appeared on Beth’s Blog.

The post How to get the most out of cause marketing appeared first on Socialbrite.

The Twestival combined online twitter fundraising with a groundswell of offline self organized events in 202 cities around the world on February 12. This world-wide fundraiser, with a $1 million fundraising goal, brought together the Twitter community for an evening of fun and to raise money and awareness for charity: water.

Last week, I was in San Francisco leading a workshop and helped organized a group of attendees for TwestivalSF. Unfortunately, I was sick, so didn’t make to the event. One of the workshop participants kindly brought me bag of schwag which included a t-shirt and other goodies and told me how wonderful it was!

The Twestival events kicked off in New Zealand and traveled around the world. Everyone was watching closely, would they make their $1,000,000 goal?  Would Twestival forever change the nature of social media fundraising.  It has taken few days for Twestival to report on the results. Allison Fine wondered aloud why it was so difficult to find out the final numbers and whether it was a strategic decision because they were disappointing. She came to the conclusion of “campaign exhaustion” and “system challenges,” which were on target.

Based on the an analysis of previous fundraising campaigns (see “Twitter As Charitable Giving Spreader: A Brief History and Meta Analysis of Fundraising With Twitter“),  the first time I heard about Twestival I knew it signaled something different. Almost all the previous fundraising campaigns using Twitter were organized by a single person or organization. Previous fundraising on Twitter was about individuals leveraging their personal networks.

This was something different because it was a networked fundraiser of a scale we haven’t seen before and not controlled by a non-profit organization. The first post I wrote was called “Look Out Here Comes Everybody To Raise Money for charity:water on Twitter” with a wink to Clay Shirky’s work. In the comments, there was quite a lively discussion from nonprofit professionals raising some cautions and concerns.

This made me curious:

• How did Twestival get started?  What is its relationship with charity:water?
• What was the role of the nonprofit, charity:water, in working with Twestival?
• How did the relationship originate?
• How is the event being organized?
• What does this say for nonprofits in an age of connectedness?

I wrote a follow up post titled “Are Fundraising Groundswells A Massive Opportunity or Distraction for Nonprofit Organizations” based on an interview with Ben Matthews, a member of the London founding group. He told me that I really needed to interview  Amanda Rose, the person doing the lion’s share of the organizing for Twestival.  She agreed to do a reflection interview with me, sharing what worked and what didn’t.

Amanda Rose is a Canadian who moved to London from Toronto several years ago with a strong background in events, PR, and marketing. She co-founded a film and event locations company where she does consulting. She recently completed a MA in Communications Management, which is where she started to tap her passion for social media, particularly micro-blogging.

As one of the key people on the Global Twestival team, her role involved a lot of different tasks; setting the strategy, writing the guidebook, mentoring city organizers, establishing teams for sideline projects, administration, working with the charity, securing partnerships, developing website content, and communications. As Amanda notes, “It quickly became too much for one person, particularly as a volunteer. I felt responsibility for the charity’s brand and overall protection of the volunteers so they could focus on what was important.”

Not long after they announced Twestival, it took on a life of its own. Says Amanda, “I knew this was a very exciting project which would not only raise a lot of money but would create awareness and bring communities together. I originally thought that we may have 50 cities involved, but only after a week of announcing it on Twitter there were over 100 cities signed up with new requests every hour. Over a dozen Twestivals were registered in the UK alone. There was a process to become an official city because I wanted to ensure that there were teams established because organizing an event alone can be a daunting prospect.”

Amanda shares how she worked closely with the nonprofit, charity:water. Says Amanda, “The organization was very receptive, creative, and professional.  Scott Harrison, founder of charity: water was enroute to Ethiopia when we discussed Twestival. He was extremely enthusiastic, asked a lot of questions and connected me with the rest of the NYC office to work through logistics.”

Amanda says that the most important goal was that everything was done in a professional and secure way in working with the nonprofit organization, charity:water. This happened on a short-time frame too. Says Amanda, “It was really the last two weeks when Scott returned from Africa that they began to get actively involved with the NYC Twestival, attending meetings and offering whatever knowledge and resource they could. The team was fantastic and we had regular Skype calls and emails discussing issues that came up. They set up a page on their web site about the Twestival for the event and really listened to us.”

Amanda says that the skills required to manage over 200 teams of volunteers include:

• A strong vision
• Leadership ability
• Management and delegation skills
• Administration skills
• Multi-task
• Communication and networking skills
• Clear understanding of social media
• International experience
• Event management skills

There were many times Amanda was surprised by the responses to the event.  She observes that many companies, organizations, and people wanted to come together and participate without knowing exactly what or how.  Amanda notes that “It became a balancing act of figuring out what was appropriate for the Twestival sponsorship and keeping supporters engaged.”   This is probably a challenge that many event organizers with event sponsors have to face.

Amanda says “I did not expect to find myself in tears at 3am after seeing a video by a team in Asheville who spent their weekend making a video after campaigning locally, spreading news about how 1 in 6 people in the world don’t have access to clean and safe drinking water. The sheer amount of talent and contribution that came out of Twestival was mind blowing.”

Amanda is thrilled with the way the even turned out, but says she would do things differently next time around:

1) Don’t Spearhead A Worldwide Event Alone. Amanda says the next Twestival needs a better system and more capacity for managing the large number of cities and volunteers that want to participate. She notes, “I believe I did the best I could under the circumstances but felt really frustrated because I wanted to give city organizers all of the resources they asked for but either physically didn’t have time or capacity to implement.”

2) Providing A Better Virtual Hub To Support Volunteers. Amanda says the website was a key element in reaching out to the cities and that she was not prepared for the amount of work that went into setting it up. Says Amanda, “Even through this was a volunteer-run event, there was a level of expectation from people once they signed up.  I think most understood that we were doing the best we could with our resources and limited time – but it was frustrating not to be able to offer them something beyond a blog to connect and share.”

3) Be more prepared to work internationally. Amanda says it was difficult to work with cities around the world, all with different financial systems, fundraising approaches, and cultures.

4) Set up a system for incoming donations to be aggregated quickly and easily. Donations were coming in from several streams, including Amiando, Tipjoy, Paypal,  and cash donations. This made it difficult to tabulate the amount raised quickly. In addition, being able to produce real time tracking reports that showed how much each city still had to work to achieve their original fundraising target would have motivated them and spawned a bit of friendly competition.

5) Extend the planning timeline to 2-3 months. Amanda admits that it was stressful to work under these very tight timelines. “However, not unlike Twitter which is restricted to 140 characters, I wanted to challenge everyone to see what we could do in the span of a few weeks. This generated a lot of buzz and enthusiasm on Twitter and extended offline.”  Amanda observes that volunteers were amazed with what they could do in this short a timeline and the amount of creativity that surfaced was truly inspiring.  Amanda points out, “Hawaii raised over $7k in 9 days, Toronto $10k in about 15 days.  What we are left with now are international teams who have a passion to do this again – only bigger. The feedback so far has been incredible and many cities feel disappointed that they couldn’t reach their goal this time; but the amount of awareness they were able to generate through their community or local press is a testament to their hard work.”

Amanda says they’ve decided to extend their fundraising deadline beyond February 12th so they can reach the $1 million goal. Says Amanda, “At the moment the fundraising tally is over $200k, which is pretty amazing considering there are zero costs related to that (unless you count lack of sleep).  ne million was always a big aim to have and from the original goals set out by cities and other pending projects, it was certainly achieveable, which is why we decided to put it in the press release.  When we knew the number would be close, we acknowledged this as a way to increase awareness and encourage donations from the mainstream.  This was extremely successful from that standpoint and I have no doubt that we will reach our target, it just may take a little bit longer.”

charity: water have invited Amanda to visit Ethiopia with them at the start of April (costs paid by private donors, not fundraising).  She is planning to document exactly where the Twestival money is going by drilling a well and meeting with locals who will benefit from this project. Says Amanda, “I think that today, people want to have that connection with their contribution and charity: water embraces social media as a way to be as transparent as possible. This is why they were the perfect charity to work with on this somewhat experimental event series to match social networking with social good. I am grateful for the opportunity and excited about the future. ”

This post originally appeared on Beth’s Blog.

Update:

Entry-Level Living, Reflecting on Social Media Fundraising

Mashable, Twestival Raises Over $250,000
Guardian, Twestival Raises $250,000 and Expectations

Twestival Local will take place Sept. 10-13, 2009, and Twestival 2010 on Feb. 12, 2010.

The post Amanda Rose’s reflections on Twestival appeared first on Socialbrite.