CoTweet: Proactive marketing solution

1 CoTweet is a powerhouse for Twitter accounts when you have multiple team members tweeting. It allows for scheduling, tracking and adding notes. Nonprofits can manage up to six Twitter accounts for free using the Standard edition. The ability to track past conversations is a great utility to remind you where you stand with each contact. You can also assign specific people to on-duty status. The Enterprise edition costs about $1,500 per month and is worth it for medium to large organizations. With this edition, you can manage campaigns, assign tasks and integrate the tool with third-party apps such as Salesforce.com. On the other hand, the interface is lacking and the analytics could be better. It also allows for Facebook management.

Rating: ★ ★ ★
Platforms: Web-based, iPhone, Android, Blackberry, Windows Mobile

MediaFunnel: The app for team tweeting

2 Media Funnel allows for more of your staff to be involved with the tweeting process. It supports multiple user types — admins, publishers, contributors and guests — and tweets can be placed in a queue for editorial review by a publisher or administrator. Scheduled tweets, brand alerts and tweets via email or SMS are supported. This tool also integrates with Salesforce.com, Zendesk, Twilio and Klout. The free plan allows for two users and no brand monitoring, while the standard plan offers many features and costs $1 per user per month or $1 per social media account, whichever is greater.

Rating: ★ ★ ★
Platforms: Desktop, iPhone, Android, Blackberry

Timely: Make your tweets count

3Timely analyzes your past 199 Twitter updates to determine what times during the day people are most likely to read your posts. You can schedule tweets to go live at those times and can use the bookmarklet to tweet links without leaving your current page. You can tweet right away or add the message to your queue. It’s free.

Rating: ★ ★ ★
Platforms: Web

Klout: Measuring online influence

4 Klout offers a daily summary of your organization’s or team members’ social media influence, with a ranking that factors in your reach and impact on Twitter (metrics such as retweets, follower counts, list memberships, unique mentions), Facebook and LinkedIn. Klout has an open API that’s integrated into many Twitter apps: More than 750 partners use Klout data, including Hootsuite, CoTweet and Attensity 360. For the end user, its analytics platform is rich and easy to use, even if the methodology used in spitting out a Klout Score is a bit opaque.

Rating: ★ ★ ★
Platforms: Web-based, iPhone (Social Score), Android

Twylah: Branded pages for your Twitter account

5Twylah creates one page that sums up your nonprofit brand. This custom page automatically organizes your tweets into topics that you tweet about most often. Users can interact on your page by retweeting and responding to messages. The biggest benefits this tool brings are for SEO. Google no longer indexes tweets, but it does index each Twylah page and the tweets within it, giving your tweets a longer life. It also offers PowerTweets, which creates a separate landing page for your tweets with other recommended messages. It’s good to use this for blog posts, but if you do it too much, you might annoy your followers.

Rating: ★ ★ ★
Platforms: Web

Qwitter: Find out who unfollows you

6Qwitter lets you know when someone stops following you after your last tweet, so you can identify what might have made them unfollow you. This free tool automatically e-mails you when someone unfollows you. If you’re a nonprofit and you tweet about sports and then three people immediately unfollow you, you might want to keep your messages more on topic.
Rating: ★ ★
Platforms: Web

LiveIntent: Cultivate your following

7With its Discovery Window, LiveIntent lets you turn static social media Follow Us buttons into dynamic windows on your site. The start-up says the intent is to grow your following and fans, while improving SEO and driving additional revenues from “sponsored introductions,” which are based on common interests and level of engagement. The window dynamically adjusts recommendations for each user and each page.

Rating: ★ ★
Platforms: Web

Twitpay: Send and receive money via Twitter

8Twitpay is a simple, secure way to enable your supporters to make donations to your cause and to quickly spread the word. It’s free to use use, however, it does charge a percentage of the donations actually paid including a small fee per transaction. They say they have over 45 nonprofit clients including CARE, the National Wildlife Federation and the Children’s Miracle Network.

Rating: ★ ★ ★
Platforms: Web

Optify: Marketing solutions for the real-time web

9Optify is robust business management tool that lets you set up real-time alerts to track specific keywords and provides useful insight into your social media activity. You can create and track Twitter campaigns, and it gives insight into how well visitors from Twitter convert into leads. Optify also offers many other optimization tools to find keywords, improve your website and more. The free edition only allows for one user and tracks five keywords. The basic version costs $99 per month and allows you to track up to 250 keywords. The professional version is $500 per month and allows for 10 users and 2,000 keywords.

Rating: ★ ★ ★
Platforms: Web

JustCoz: Increasing awareness about your causes

10 An online relay system built for charities and nonprofits, JustCoz gives Twitter users the ability to donate a tweet a day to help raise awareness for causes. Once someone signs up, a tweet will automatically be sent from their account once per day with your customized message. This tool can help raise awareness for a campaign, however, all messages go out at once and you only have the option to send the same message to all of your followers.

Rating: ★ ★ ★
Platforms: Web

ChipIn: The easy way to collect money

1ChipIn is the most popular widget used by fundraisers today for distributed fundraising. It’s a simple tool you can place on your website or on a Facebook profile page. It amounts to a donate button that comes with a thermometer that measures the campaign’s progress. If you don’t have a site, you can subscribe to ChipIn and they’ll host your campaign for free. Subscribing to ChipIn is free, but you’ll need to set up a PayPal account to process donations. Every monetary contribution made through ChipIn is charged at a rate beginning at 2.5 percent of the amount donated.

GlobalGiving: Donate to grassroots projects

2GlobalGiving is an online marketplace for philanthropy where anyone can post an idea and get it funded. The nonprofit connects donors with community-based projects that need support in the United States and abroad. You select the projects you want to support, make a tax-deductible contribution and get regular progress updates — so you can see your impact. The organization sustains itself with a 15 percent optional fee you can add so that 100 percent of your donation goes directly to the project.

Change.org: Empowering people to take action

3A social enterprise, Change.org helps to raise awareness about important social causes and to empower people to take action, chiefly through partnerships with leading nonprofits. Actions might range from joining an organization and making a personal pledge to signing an online petition or calling a congressperson’s office about an issue like homelessness or sustainable food. In addition to signing petitions or leaving comments, you can raise funds by creating a page with photos, videos, logos and supporting materials. Change.org’s fundraising pages use donation widgets with progress thermometers that track the amount raised. Basic membership is free; it costs $20 a month for those who want customized pages. Donation processing fee: 4.75 percent for every transaction.

ChangingThePresent: Make the world a better place

4ChangingThePresent is a nonprofit that connects you with more than 1,500 meaningful if nontraditional charitable gifts — for instance, “stop global warming for $20″ or “adopt a tiger for $40.” Browse by cause or nonprofit to find a gift for friends or for your own charitable giving. The service also encourages donors to make simple donations of any amount through their home pages. A premium profile costs $100 per year. Donation processing fee: 3 percent of each donation plus 30 cents.

Razoo: Experience the joy of giving

5Razoo is a new way to donate and raise money online. Whether you want to donate money, run a fundraiser for your favorite nonprofit or raise money as a nonprofit, Razoo offers simple, secure tools to achieve your goals. A nonprofit based in Washington, DC, Razoo helps donors find inspiring giving opportunities and helps nonprofits and volunteers with fundraising pages, social media tools and donation processing.

Causes: Empowering anyone to impact the world

6Causes is a wonderful way to gain attention for a cause. Co-founded by Sean Parker, an early member of Facebook’s executive team, Causes allows fundraisers to solicit donations from their own contacts and recruit volunteers who want to participate on behalf of a cause. People who use the site as a way to socialize can also participate in fundraising ideas by posting Cause profiles on their Facebook page. Donation processing fee: 4.75 percent through Network for Good; only Facebook members anyone can donate.

givezooks!: Support a cause in minutes

7givezooks!, an online fundraising platform, lets individuals, nonprofits, foundations and companies create an account and start raising funds for a cause. It’s new givezooks!eventslets nonprofits create and publish events online, create, send and track email invitations and reminders, promote causes through Facebook and Twitter, sell tickets and manage RSVPs. Transaction fee for events: 2.5 percent per ticket purchased or donation received (up to a maximum of $19.95/per ticket). For online campaigns for nonprofits, monthly subscription fees start at $129/month with no transaction fee.

FirstGiving: Tools to benefit charitable causes

8FirstGiving is a U.S. subsidiary of U.K.-based JustGiving. The site provides easy-to-use tools to benefit charities. Subscribers are able to fundraise through their own Web pages on the site. The basic platform of is free. For those who want to customize their pages and to link them back to their own sites, the annual fee is $300. Donation processing fee: 5 percent plus 2 percent for credit card processing.

SixDegrees: Spread a ripple of good

9SixDegrees.org, an affiliate of Network for Good, enables social networking with a social conscience. Through the site, you can support your favorite charities by donating or creating fundraising badges — as well as check out the favorite causes of other people, including celebrities. Through tools such as donation widgets, which can be posted in places around the Web, people are encouraged to give to causes easily. The badges provided by SixDegrees can be customized by adding photos, videos and other narratives. Progress is tracked at the top of the badge, though the badges do not have thermometers. Donation processing fee: 4.75 percent with no setup costs.

RT2Give: Retweet a worthy cause, give $10

10RT2Give is Twitpay‘s fundraising solution for nonprofits that handles secure processing of donations over social networks such as Twitter. Last month on World Malaria Day, three organizations teamed up for a week and used RT2Give to raise money for disease-preventing bed nets. (Each $10 donation was matched by the Case Foundation up to $25,000.) Twitter itself used the TwitPay platform for donations to its Hope140 campaign to #EndMalaria. The site can use some copy editing: It says “pay with bank account,” but then asks for your credit card number. Expect to see a lot more of these campaigns on Twitter (note: Twitter-based Tipjoy bit the dust last year).

JustGive: Removing barriers to charitable giving

11By setting up a fundraising page on JustGive, nonprofits can solicit donations and set up a Donate Now button that they can use on their own sites. Donation processing fee: 3 percent with no set-up costs or monthly fees.

Crowdrise: Using social networks to raise funds

12Crowdrise is a new service that gives cause supporters an easy way to crowd-source fundraising. Whether you’re running a marathon, volunteering or have causes that you care deeply about, create your own fundraising pages, choose from over a million charities to raise money for and then share them on social networks. Crowdrise provides incentives to users by awarding bonus points toward prizes.

YourCause: Fundraising through personal Web pages

13 The mis­sion of YourCause is to empower indi­vid­u­als to change our world — leveraging your own voices, net­works and spheres of influ­ence to improve the lives of oth­ers. The ded­i­cated and accom­plished Your­Cause team is com­mit­ted to sup­port­ing and facil­i­tat­ing the efforts of a car­ing member com­mu­nity and the causes they cham­pion so passionately.

Better The World: Raise money for causes by surfing

14Better The World is a plat­form that lets you raise money for your cause simply by surfing the Web — and down­loading a side­bar that will be used to dis­play rel­e­vant ads on the pages you visit. Char­i­ties span­ning the whole world have part­nered with the com­pany to give users every­where many options to choose from.

Pifworld: Play it forward

15The letters PIF in Pifworld stand for “play it forward.” Playing it forward is donating online to a charity project and inviting friends to do the same. The Amsterdam-based site launched in March 2009 and currently has over 45 charity projects on the platform. By mobilizing communities, together we can create positive change and eventually help wildlife, save a rainforest or build a school.

PincGiving: A platform for online fundraising

16PincGiving helps corporations and charities with their philanthropic goals. Donate to the charity of your choice in the USA, Canada, UK and Australia; enable fundraising on your organization’s website; create a peer to peer fundraising campaign or access millions of dollars in grant money, all in the currency of your choice.

Universal Giving: Donate or volunteer for global causes

17Universal Giving is a marketplace that allows people to give and volunteer with top-performing projects all over the world. The organization passes along 100 percent of the donations you make to the nonprofit of your choice.

SocialVibe: Partnering with brands to support charity

18SocialVibe is a micro-fundraising social media utility that connects nonprofits and individuals with brands, empowering them to engage with sponsors and share branded content with their social graph to benefit their causes. SocialVibe has raised over $700,000 for more than 40 nonprofits by getting corporate partners to engage in a more interactive means of advertising. Users of the site don’t have to donate money at all as corporate sponsors do all the donating. Individuals are simply encouraged to donate ad space on their social network sites by adding the SocialVibe widget to their MySpace, Facebook or other networking pages or blogs.

Giving Impact: Empowering supporters through sharing

19Giving Impact, a Web-based service from Minds on Design, describes itself as “an online fundraising platform for nonprofits that empowers supporters through sharing and offers organizations flexibility to run multiple campaigns with a custom donation experience at an affordable price.” Like any new venture, proceed with caution, but we wish them well. Giving Impact charges a monthly fee of $30 with a $1 transaction fee for donations under above $20; donations are handled through PayPal.

Artez: Turn supporters into fundraisers

20Artez Interactive provides a suite of online fundraising tools that let you tailor a campaign to your nonprofit’s specific needs. Supporters can easily make donations and purchase tickets to an event. Artez also make it easy for you to extend your event or cause’s brand into the realm of social media, and it provides customers with a rich set of reporting tools.

Convio: Converting fans into lasting donors

21Convio provides marketing, fundraising, advocacy and donor database tools to nonprofits. Its TeamRaiser for Special Events module allows users to translate their mission into online or integrated marketing programs that can acquire, engage and convert individuals into becoming lasting supporters. Users are able to set up individual and team fundraising pages with measurement and reporting capabilities. Constituent360, an online constituent database, is included as part of TeamRaiser.

Care2: Access to a huge community of social activists

22Care2 doubles as both an online community with more than 12 million people who actively involve themselves in both social and environmental causes and as a platform for activism and fundraising. By bringing together nonprofits, individuals and socially responsible businesses, it is able to help nonprofits and companies find new supporters for their causes and in the process help them grow targeted email lists of supporters, activists and potential donors. About 500 large and mid-size nonprofits have used Care2’s social networking strategies, which include its click-to-donate races, email strategies, online petitions, healthy living solutions, eco-shopping and e-cards. Campaign fees start at about $5,000.

Donor Perfect: Helping cultivate donor relationships and achieving terrific fundraising results

23Donor Perfect comes in packages for small and growing nonprofits and packages for mid-size and large nonprofits. Depending on the size of your organization, Donor Perfect offers an online software solution to encourage giving among your supporters. Smaller packages are priced at $39 and $119 per month and the premier package costs $199 per month.

Kintera: Supporting your organization’s walkathon and other “team” fundraising events.

24Kintera’s Friends Asking Friends is being used by larger nonprofits such as Amnesty International USA. Since it allows the creation of sophisticated and customized distributed campaigns for fundraisers with multiple pages, it has become a convenient tool for many large-scale campaigns. With the use of this software, administration can be centralized no matter how many the supporters and volunteers there are or how many pages had been set up for the charity’s purposes. Setup fee for Friends Asking Friends is $1,400, plus a percentage of each donation solicited.