6 tactics for getting into your fans’ news feeds

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Facebook members.

In May, Facebook rolled out a new Facebook page feature called Promoted Posts as a way to help you increase exposure for your organization’s page updates.

Promoted posts are labeled “sponsored” and show up in the news feeds — both Web and mobile — of people who like your Page. When fans interact with the post, it’s then shown to their friends.

You can promote any of your most recent posts by selecting “Promote” at the bottom of the post and following these instructions:

1Mind the gap – Facebook allows you to promote only your most recent updates over the past three days. This means you should really be aware of how your content is performing each day so you don’t miss out on an opportunity to promote a post that happens to go viral.

2Always be analyzing – Facebook has made it easier than ever to know how each update is performing with real-time data located right underneath each update (as shown at below).

3Get notified — One easy way to be alerted about updates that go viral is to use Hyper Alerts. This is a third-party tool that allows you to receive instant notifications about your page updates.

4Have cash on hand – Make sure you have a discretionary budget for promoted posts. This way you don’t have to miss an opportunity to promote a post because you had to wait three days (see No. 1) for approval to spend $25.

5Promote awesome – If you publish content that people can’t help but talk about, it means that your ad dollars will go further for each promoted post. In the example above, I paid $15 to reach 7,000 people, but as those people talked about the update, a snowball effect started, resulting in 10 new fans, 816 comments, 119 post likes, 35 shares.

6Know thy plan — Just because an update goes wildly viral doesn’t mean you should spend money to promote it. Ask yourself if promoting the post makes sense in terms of your goals and branding.

To be very clear, Promote Posts is not meant to replace having a smart strategy or working hard to get to know your fans. They’re simply meant to enhance what you are already doing right.

How are you using Promoted Posts (if at all)?

The post How to promote posts on your Facebook page appeared first on Socialbrite.

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Web publishers.

Facebook ads are an incredibly powerful tool to promote your Facebook Page or your Facebook Page updates, whether you’re a nonprofit, social enterprise or business.

But only if you use Facebook advertising as part of an overall strategy to:

• Grow your Facebook Page fan base
• Increase engagement with your current fans
• Expand engagement to friends of your fans
• Promote a specific campaign like a fundraising or advocacy campaign

And it doesn’t have to cost much at all.

This video will show you how to:

• Get started with Facebook’s ad tool
• Decide whether to promote your page or a post
• Configure how your ad will appear

• Target fans and non-fans, and why
• Select a date range to run your ad
• Create a budget cap for your campaign

Here it is, 9 minutes long. Take a look when you have a bit of time:

The post How to promote your Facebook page with Facebook ads appeared first on Socialbrite.