New platform revolutionizes the way emergency response takes place

Guest post by Katrina Heppler
envisionGood.tv

Bravo to the thousands of volunteers worldwide who are assisting with translating Creole mobile text messages to help people in Haiti following the devastating 7.0M earthquake that struck the nation Jan. 12.

You may not have heard of Mission 4636, but this is where a lot of the most remarkable relief work is taking place. Mission 4636 is a short code emergency response communication system that enables earthquake victims in Haiti to get life-saving aid by sending a free mobile text message. It’s a joint-project of Ushahidi, FrontlineSMS, CrowdFlower and Samasource.

Mission 4636 — named for one of the SMS short codes for Haiti relief efforts — is an outstanding example of global collaboration and the power of human ingenuity to help people and save lives through technology. A huge “hats off” to them as well as to the many organizations that have also come together to make Mission 4636 successful: inSTEDD, DigiCel, local radio networks, local NGOs and the many emergency responders.

In the video interview above, Brian Herbert of Ushahidi, Robert Munro of FrontlineSMS, Lukas Biewald of CrowdFlower and Leila Janah of Samasource share background on how they came together with the support of other organizations on the ground in Haiti to deploy a critical emergency communications system to help save lives and provide emergency resources to people following the earthquake. This is a massive effort across multiple non-profit and for-profit companies and individual volunteers from around the country and globe (more than 14 countries have been involved in translation).

In the weeks after the tragedy, text messages to the dedicated Haiti emergency short code 4636 increased about 10 percent each day – with about one text a second coming through. Technology and people power are playing a critical role in getting information to military and aid workers on the ground. Beyond the immediate help for people in need in Haiti, the program will build computer centers so Haitian refugees can do valuable digital work, get paid, and bolster the economy around them.

Transcript of our interviews

Here’s a transcript of my talk with each of the participants:

Interview with Brian Herbert: Web developer | Ushahidi

Katrina: What is your role and what is Ushahidi?

Brian: Ushahidi is a platform that allows anyone to crowdsource crisis information, or crowdsource anything really, using a mobile phone.

Katrina: How does Mission 4636 work?

Brian: What happens is that someone on the ground in Haiti will send in a text message of their location and their needs to “4636″ that populates a queue that is mostly all Creole messages that we can’t read because we speak English. The volunteers will take the messages, they’ll translate them, add any additional notes and categorize them. And when it goes to Ushahidi, we have some volunteers at Tufts University and they do a little bit more in-depth research into each message and we pass it on to the Coast Guard or Southern Command, and they’ll do emergency response.

Katrina: How did the collaboration come together so quickly between FrontlineSMS, Ushahidi, Samasource and CrowdFlower?

Brian: After the earthquake hit, Josh Nesbit of FrontlineSMS came to us with the opportunity to use a short code to collect this information to be put into Ushahidi. But the only problem was that everything was in Creole so we had to get everything translated.

So from that point we had to develop some software which is before CrowdFlower and Samasource came along. We started translating the messages that we’re coming in and sending them to Ushahidi and inSTEDD with the Thomson Reuters Foundation using the Emergency Information Service.

Katrina: I understand that a lot of the cell networks were down, right? Originally. So how did you get the word out that this service existed? How did you let people know to call or text message “4636″?

Brian: In the very beginning, Nicoletti Tata with inSTEDD was actually on the ground at Port au Prince airport. And he was able to go out to various radio stations and have them broadcast the number to have people text in their location and needs. And that’s how we’ve been doing it so far: through the radio channels. And also through the diaspora here in the United States and Canada they’re letting their friends and family know.

FrontlineSMS

Interview #2 with Robert Munro: Translation Volunteer Coordinator | FrontlineSMS

Robert: So my role right now is coordinating all the translators who are reading every single messsage as they come in, translating them, geo-coding them, and then passing them on to the teams that coordinate the emergency response.

Katrina: Why did you look to crowdsourcing as a way to translate messages?

Robert: So with FrontlineSMS, we’re looking at ways to automate the processing of messages but this is not easy when you get a lot of variation as you do in Creole between spellings. So we had to make the decision very early on to crowdsource rather than automate the process.

Katrina: How did you partner with Samasource to assist with this crowdsourcing effort?

Robert: Samasource wasn’t onboard early on. We just managed to find all our volunteers through connections with different social networks. It was very viral – the volunteers themselves took it upon themselves to make known that this effort was going on and spread the word.

Katrina: How are you partnering with Samasource and CrowdFlower?

Robert: CrowdFlower and Samasource have been partnering for some time. Samasource had already been training a team of about 100 people in Haiti for micro-tasking. So, the opportunity to move away from volunteers to relying on paid workers in country, creating jobs and adding local knowledge to the further evolution of this project has been a wonderful process.

Katrina: What has been the biggest success of Mission 4636?

Robert: I think the biggest success has been the way that people from all around the world have been able to come together and make a very real-time difference at a very remote location in the world, saving people’s lives.

Katrina: So, in addition to the technology of the platform you’re using to power Mission 4636, you’re also taking advantage of social media and social networking, and perhaps other tools where people are able to find out about volunteer opportunities through Mission 4636. Are people using Twitter, Facebook, things like that?

Robert: They’re using both and Facebook has been great. Certainly, the ability to connect to people remotely and put out messages like this has been instrumental in getting many volunteers involved.

CrowdFlower and Samasource

Interview #3 with: Lukas Biewald: Founder | CrowdFlower Leila Janah: Founder | Samasource

Katrina: What’s next for Mission 4636?

Leila: The project started off with volunteer translators from around the world. And Samasource specializes in providing digital work opportunities for the people who need them most. So we thought it would be amazing if we could get Haitians who are on the ground and affected by the earthquake and who have lost their livelihoods to earn money by doing these translations.

And so we had actually accepted a partner organization called “1000 Jobs Haiti,” which is affiliated with Paul Farmer’s group, Partners in Health, about 20 minutes before the earthquake happened. And right afterwards they told us that people in Haiti need jobs now more than ever. And there have been people fleeing Port au Prince and arriving in neighboring towns like Mirabelle where our partner is based with no livelihood and no future job prospects.

Jobs are really at the core of rebuilding Haiti. And as tragic as the earthquake was, it’s really exciting that we can use this as an opportunity to create jobs. So we’re shipping netbooks – 20 netbooks I think are scheduled to arrive in Port au Prince next week and we’ll have Internet access running in Mirabelle the following week and between 15 and 20 paid Haitian translators working on “Mission 4636″ text messages as their first contract before the month is over. And we hope to be able to transition them to other kinds of digital work after that.

Katrina: What is the business model for this? Is the State Department or who is supporting this initiative?

Leila: Well a number of aid organizations actually need this information and it’s really costly for them to send their people out on the ground looking for disaster victims, so I think this system makes relief much more efficient. And so perhaps some of the money that would have been allocated to having extra people in the field to deal with this can now be allocated to paying for this translation. And in the future this might be a model that governments can fund for 911 or similar emergency response services.

Katrina: That’s amazing. So this platform is completely revolutionizing the way that emergency response takes place, first of all, and with rebuilding efforts. I can’t imagine with previous natural disasters it didn’t seem like there was a really quick way, a communications systems in place to respond as quickly. And you’ve demonstrated with your partnerships that that’s possible. How do you see future emergency response delivery?

Lukas: You know, I had never thought of this application of our technology, and it feels really good. It feels like a natural use of our routing and our quality control and our task-doing software. It’s a great application, and we’d love to see it used for something that saves lives.

Leila: And likewise, this is a really exciting application of paid crowdsourcing. You know, having the crowd be Samasource workers is really exciting for us. And the workers needn’t be in the same location as the disaster. In this case it happens to be really useful because Haitian Creole is not really spoken outside of the Haitian community. But one can imagine other situations where the disaster response is crowdsourced, and maybe the crowd is some combination of people in-country and out-of-country in order to get the fastest results.

Lukas: Yeah, there’s something really powerful about imagining that a disadvantaged person in the Congo, for example, could help someone in Haiti. I mean we obviously haven’t gotten to the point where that’s something that’s set up yet, but there’s something that feels really amazing about that.

Katrina: Is there anything else you’d like to add? Any parting thoughts that you’d like to share?

Leila: I really think this whole project is not just an example of the power of crowdsourcing to be manifested in new ways like in disaster response, but also the power of social media and the new technology we have. I mean, between Skype and Twitter and Google Documents, we’ve been able to collaborate with people that I’ve never met in person, and I think Lukas has just met a tiny fraction of them in person. And that would never have been possible even just a couple of years ago.

The post Helping Haitians via mobile, crowdsourcing & social media appeared first on Socialbrite.

Use the power of the social Web to make an impact

The earthquake that shook Haiti last week demolished and devastated the entire nation. Looking at pictures online, reading testimonials of survivors and following the developments in the rescue and emergency response teams, I felt, like many of you, overwhelming sadness. Mere weeks after completing my Kiva Fellowship last summer, the Philippines were hit with Typhoon Ondoy, another natural disaster resulting in true devastation.

I was looking back on pictures from the Philippines and wanted to share the slideshow above from when I went to visit Bernardita Dayo, a Kiva borrower that I had actually funded before I became a Fellow. Looking at those pictures, their homes located so close to the water, I’m reminded that for every picture we see of Haiti NOW, just last week there were other pictures showing THEN.

The pictures above, that village, doesn’t exist in the same way after the Typhoon, now it is just a memory as the Filipino people work to rebuild their villages and homes so too now does Haiti have a long and turbulent road ahead of them. The “then” in their pictures were vibrant lives and villages with personality, history and culture whose path has now forever been changed.

When you give to help Haiti, and you should, $5-$10 is little to most of us but means the world to them, I’d like to ask you to remember that you’re giving not just to help the Haitian people out of their dire current situation, but investing in their future and the rebuilding of the parts of their society and community that helped define them.

Here are a few quick and easy ways from WhatGives!:

• Text HAITI to 90999. $10 will be charged to your cell phone bill and given to the American Red Cross.

• Text YELE to 501501. $5 will be charged to your cell phone bill and given to Yele Haiti. (see note at end of post about Yele Haiti)

• Text CERF to 90999. $5 will be charged to your cell phone bill and given to the United Nations Central Emergency Response Fund.

• Text HAITI to 45678. $5 will be charged to your cell phone bill and given to The Salvation Army.

• Text QUAKE to 20222. $10 will be charged to your cell phone bill and given to the Clinton Bush Haiti Fund.

• Text SAVE to 20222 (US Only). $10 will be charged to your cell phone bill and given to Save the Children.

Other ways to make a difference

In addition to the above, I’ve also made a donation to Architecture for Humanity and I’d like to ask you to join me. Cameron Sinclair wrote a powerful article in the HuffPost about the rebuilding of Haiti:

When we are rebuilding, do not let the media set the time line and expectations for reconstruction. I remember vividly well known news personalities standing on the rubble of homes in the lower ninth proclaiming that ‘this time next year we will see families back home.’ Some well meaning NGOs, who usually have little building experience, are even worse — ‘we’ll have 25,000 Haitians back home if you donate today.’ In reality, here is what it really looks like;

• Pre-Planning Assessments and Damage Analysis (underway, will run for a year)
• Establish Community Resource Center and Reconstruction Studio (Week 6 to Month 3)
• Sorting Out Land Tenure and Building Ownership (Month 6 to Year 5)
• Transitional Shelters, Health Clinics and Community Structures (Month 6 to Year 2)
• Schools, Hospitals and Civic Structures (Month 9 to Year 3)
• Permanent Housing (Year 1 to Year 5)

Thank you to WhatGives! for creating the widget below that makes it easy for you to make a donation in just a few clicks.

The social web has incredible power to impact change on the world and when disaster strikes, we must dig into our pockets, past where we already give and help those in need. Because we’d want the world to act the same if something horrific were to happen in our backyard. A lesson I’ve learned all too well from the amazing people here in New Orleans.

Please text or make a donation to help the rebuilding of Haiti today.

If you liked this post, you might like:

• Simple Ways To Make A Difference Today
• $5 or 5 minutes, 1 Way to Make A Difference Today
• Be A Part of Tweetsgiving

The post Text a few dollars to support Haiti appeared first on Socialbrite.

By Katrina Heppler, envisionGOOD.tv
and JD Lasica, Socialbrite

Last week, guests at the Digital Summer event in San Francisco “planted” 940 trees in Honduras with the help of partner Mokugift. Co-founder Hans Chung (whom we met at two previous awareness2action events) was in attendance, showing off on his laptop the site’s global reach: You can plant trees in Central America, Africa, Asia — countries such as Belize, Haiti, Nicaragua, India, Cameroon, Ethiopia — for a donation of just $1 per tree. Since the site’s launch, more than 75,000 trees have been planted.

We have a long way to go: Through its Billion Tree Campaign, the United Nations Environment Programme is calling on citizens globally to plant 7 billion trees. That’s one tree per person. As the site says, “Ordinary people can fight global warming.”

UNEP has partnered with Mokugift to make it easy for everyone to plant a tree. You can help spread the word through social media, including embeddable widgets like the one below. Mokugift tracks how your inspiration spreads from one friend to another friend, and to subsequent friends (3 degrees). You can see the total number of people you inspired and the total number of trees planted by them. For every 10 trees planted by people inspired by you (all 3 degrees), you will get a free tree.

As the site points out, “Sharing the inspiration with your friends is as important as planting a tree yourself.”

Katrina recently caught up with Hans at a cafe in San Francisco’s Union Square. In the video above, hear what Hans has to say about Mokugift and the UN program.

Remember, it costs only $1!

Plant a Tree

The post Mokugift: Plant a tree for $1 to fight global warming appeared first on Socialbrite.