May 16, 2019

10 mobile marketing mistakes nonprofits must avoid

mobile marketing

Post by Aby League

Are you a small nonprofit, or are you a marketer with a nonprofit client? Do you find it hard to hit the KPIs? We can’t blame you. Coming up with a proper marketing strategy for a nonprofit organization can be tricky because you’re not just selling a product, you’re also selling a cause.

But the rise of smartphones and mobile-focused marketing has made it easier for marketers — especially those working for nonprofits — to reach their audience. Whether or not you have a mobile strategy or are just developing one, you should be aware of these commonplace mobile marketing mistakes to avoid so that you can reach or even surpass your KPIs (key performance indicators). Continue reading

April 30, 2019

4 fundraising email blunders you should avoid

John HaydonFor most nonprofits, the best ways to raise money online is with a fundraising email strategy (email revenue grew by 25% in 2015).

Yes, your donation page is absolutely important in terms of converting donors, but email is the most effective way to send qualified prospects to your donation page.

Email subscribers, by definition, have given you permission to tell them about your cause. Many times, they are waiting to be asked.

But are you asking effectively?

Here are four common fundraising email mistakes you should definitely avoid:

1. Blasting your list

All subscribers are not created equal.

When you blast your entire list with the same fundraising email, you risk alienating some of your most important supporters. For example, monthly donors and prospective donors should receive very different fundraising messages.

Tailoring your message for each audience will increase engagement and donations. This all starts, of course, with proper email segmentation.

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March 25, 2019

How to write your best fundraising emails

John HaydonWhether face-to-face, by email, or with trained carrier pigeons, how you ask for donations makes or breaks your fundraising campaign (note: carrier pigeons are a guaranteed attention-getter).

Your message, and how it makes your potential donor feel is mission-critical. If they feel nothing, they will give nothing.

But let’s face it, writing effective fundraising emails is not easy. But it can be done, if you follow a process to develop your own email messages. And if you’re patient.

8 steps to writing a good fundraising email

Here are eight steps you can follow to write or even rewrite fundraising emails for your next campaign:

STEP 1: Tell a good story

best fundraising emails - charitywater

A good story is the foundation of any effective fundraising appeal.

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February 25, 2019

Why organizations should tell more stories

Child under the rain in Mali (photo by Riccardo Mayer).

Child under the rain in Mali (photo by Riccardo Mayer).

By Jessica Scadron
Social Harmony

Storytelling is an ancient practice that’s been passed down the generations, from before the written word to our current digitally driven platforms.

How can this ancient practice serve nonprofits whose survival depends on the actions of others, whether they be funders or volunteers? For one, it puts a face on the issue and shows that you’re talking about real humans. While data is important for showing reach and impact, studies tell us people don’t identify with numbers – they don’t donate, petition, volunteer, or sign up for a newsletter because they saw a big number. Human emotions – what drives people’s behaviors – are triggered by stories.

Numerous books and studies have come out over the years about the importance of telling stories. Wired for Story is a bible for many communicators charged with driving behavior change among constituents. The Storytelling Animal is another. As Bruce Wydick, author and economist, wrote, “…In the battle for hearts and minds of human beings, narrative will consistently outperform data in its ability to influence human thinking and motivate human action.”

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February 12, 2019

5 ways to create a living nonprofit brand

Caroline AvakianWhen we think of nonprofit branding, what generally comes to mind for nonprofit professionals is a process, often conducted by an outside agency to work on improving an organization’s brand. Many of the products that can come out of that creative process are a new logo, a competitive analysis, branding/style guide, a new website, all assets that can really generate a lot of excitement for your nonprofit and help align your mission, goals, and communication.

But what happens after the branding agency has been paid and you have a spiffy new website, logo, and some persuasive new messaging? How do we get our staff and directors on board with messaging and concepts that have emerged from this creative process? What can we do in the day-to-day of our work and routines as an organization to integrate that new brand into our work and ensure that it aligns and supports our values every day?

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January 23, 2019

Want action? Tell positive visual stories

Photo Courtesy of Gaia Visual

By Laura Mahler
Gaia Visual

Some methods of storytelling are more fruitful than others. And non-profits rely heavily on being able to tell their story really well.

For instance, studies into online donor activity reveal that video is currently the hot ticket to accessing hearts and minds: with a 64% higher response rate to ‘Calls To Action’ after watching, as opposed to other formats.

A tweet with an image will get around 150% more retweets than one without – imagery is one of the strongest means of storytelling in our world today.[1]

And prospective donors tell us this is true — 91% of audiences prefer visual or interactive messaging.[2]

Continue reading