July 10, 2014

8 ways to make social media matter

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Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Post by Nancy Schwartz
Nonprofit Marketing Problem Solver & Coach at Getting Attention.org

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Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is.

Whether the source of this anxiety (Am I keeping up? Do I have a billion Facebook likes or Twitter followers? Is my Instagram strategy driving action?) is your immediate boss, board chair, or colleague in programs, it’s there. The pressure to generate a social media miracle.

Breathe—There Is a Solution

You can boost marketing and fundraising impact, and you can deflate that pressure. Here’s how:

1.  Get to know your people. Research, via online survey or calls, where your current supporters are when it comes to social media.

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July 1, 2014

7 Facebook hacks to make your website more shareable

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Tips to make Facebook work harder for your website

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonHow you reach people is not limited to your Facebook Page.

You reach people with your e-mails, your YouTube videos, mentions in the local newspaper.

And you reach people with your website content.

In the same way that people share your Facebook Page updates with their friends (via likes, comments and shares), they can also share your website content. For example, someone sharing a blog post by clicking a Like button. With both a Facebook Page and a blog, your ability to reach people gets amplified! Continue reading

June 23, 2014

5 tips to start your nonprofit thought leadership plan

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Thought leadership can be one of the most effective communications strategies for nonprofits

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social strategists.

Caroline AvakianEvery so often, change makers and nonprofit leaders are unsure about how to activate the most powerful resource they have — their intellectual capital.

Organizations can be treasure troves of big ideas just waiting to be unleashed and shared with the world, but these same organizations can have limited resources and small or non-existent communications and marketing teams more focused on sharing information and trying to drum up support in an overcrowded charity marketplace. Continue reading

June 16, 2014

3 ways Milaap is changing the face of giving

Milaap creates sustainability by blending crowdfunding and micro lending

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, journalists, general public.

Shonali BurkeIcould begin this post by regurgitating any number of statistics on the sensory and information overload we all experience these days, but I won’t. We all know that that’s the world we live in. Technology has really broken down barriers to information and while that’s mostly a good thing, it can be really overwhelming as well.

As a result, breaking through the digital clutter these days is tough. So what do you do when your cause depends on you doing just that? How do you make sustainable giving a reality, so that both your cause and supporters benefit? Continue reading

June 4, 2014

Using social media shortcuts to increase productivity

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14 IFTTT recipes to hack social media marketing

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonIf you’re not familiar with it, IFTTT (If This, Then That) is a free utility that automates tedious online tasks.

For example, updating Google spreadsheets with retweets, updating profile pictures across networks, or uploading Instagram pictures to DropBox.

Basically, it’s a digital personal assistant who takes care of repetitive tasks, based on simple if/then rules. The automated tasks you create with IFTTT are called recipes.

Here are 14 IFTTT recipes for nonprofit marketers:

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May 27, 2014

Using POST to create a social media strategy

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The POST method is an easy-to-remember framework for creating your strategy.

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, marketers, managers, general public.

John HaydonThere seem to be countless tools available for social media marketers. Tools for managing social media, measuring it, and even for creating content that looks amazing!
Yes, technology can seem like a godsend.

But if you don’t have a solid strategy, you’re going to waste a lot of money on a lot of tools that promise a lot of results.

What does a social media strategy look like?

The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy. Continue reading