January 8, 2018

The 2018 Communications Trends to Watch

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As communications professionals, we need to be agile and forward-thinking to stay competitive. We’ve come to accept that the future is unpredictable—and that we need to prepare ourselves for the unexpected.

With technological advances, fake news and virtual reality, we started to see accelerated change in 2017. We can expect that 2018 is going to move even faster. So limber up, expand your periphery, and take a look at what I predict will be the trends to prepare for in the coming year.

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January 2, 2018

How to Use Facebook Live to Raise Money For Your Nonprofit

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You already know that Facebook Live lets any nonprofit live-stream fundraising events, breaking news, impact stories, and more, directly from their Facebook Page.

But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast?

How to Use Facebook Live to Raise Money

If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast.

For example, in this screenshot from Facebook, Children’s Miracle Network Hospitals adds the donate button feature to their Live broadcast.

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October 17, 2017

How to Attract & Keep Donors Using Text Messaging

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For many nonprofits, text messaging as a communications and fundraising tool can feel daunting. I’ve worked with nonprofits who grapple with understanding if text messaging is even right for them.

Below is a graphic shared with me by TextMagic that can help you better understand what an SMS campaign could look like and if it’s right for your nonprofit.

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September 11, 2017

5 Ingredients to Make Your Nonprofit-Corporate Partnership Succeed

Diversity Staff Photo

 

A few days ago, I was strolling along the foggy coast in Northern California when I noticed a cormorant flying in “v” formation with a flock of pelicans. A week later, I saw a pelican flying with a flock of cormorants.

I’ve been watching these birds for years and never saw them co-mingle in a flight pattern. I always assumed the same types of birds fly together. It turns out these two species bond in the hunt for food because they can catch more if they work together.

It’s a great metaphor for a corporate-nonprofit partnership. Joining forces with organizations that have resources your organization doesn’t can yield exponential dividends.

As federal funding tightens and corporations take on a larger role in communities, these partnerships are becoming increasingly common — and successful.

“Whether it’s tackling the Muslim ban or protecting green spaces, nonprofits have products and services that many companies realize they need to create a healthy business environment, and to contribute to a world their stakeholders — employees, investors and customers — want to live in,” said Danielle Silber, director of strategic partnerships at American Civil Liberties Union.

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August 23, 2017

5 Simple Tips for a More Impressive Twitter Profile

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Is your Twitter profile follow-worthy? Or are you unknowingly turning people away, leaving them confused or unimpressed?

Your Twitter profile very is different from many other social profiles. On Facebook, LinkedIn, and other social networks, you have lots of space for your bio, links, and other elements.

Not so with Twitter:

  • Limited space: Twitter allows for one link, a small profile picture, and a very short bio. In this sense, your Twitter profile is like a business card. You have limited space to make a solid first impression.
  • Limited time: You also have just a few seconds to convince people to follow you (or not). Influencers with a large Twitter following are too busy to spend time deciding whether they should follow you or not.

With all this working against you, here are 5 simple ways you can spruce up your Twitter profile to make a better first impression:

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