By Caroline Avakian
Facebook recently added the ability to livestream (live video) on Facebook, catching up to the explosive popularity of livestreaming apps like Periscope. While Facebook Live was recently only available for celebrities and then some early livestreaming adopters, it has now rolled out this feature to everyone with an iPhone in the US, and plans are that Facebook will roll this out to the rest of the world in the coming weeks. We can only predict that a version for Android will be coming soon as well. Now, the thing is that Facebook Live Video is available only for individual profiles and for verified pages. Verified pages receive those little round, blue checkmarks right next to their names.
So what does all this mean for nonprofits who rely on Facebook to communicate with their Facebook fan communities? Here’s a quick breakdown:
Are you curious how your nonprofit’s marketing stacks up against your peers? Which marketing channels are most important to your peers? Do you share the same challenges faced by your peers?
All of these questions are answered in the Nonprofit Marketing Guides’ 2016 Nonprofit Communications Trends Report.
- Top goals for nonprofit communication directors in 2016: brand awareness & engaging community.
- Your website is still the most important communications channel.
- Facebook, Twitter and YouTube remain the top three social media sites for nonprofits.
- Your peers are posting to Facebook at least once a day.
- The goals of Executive Directors are more aligned with Development than Communications.
- 59% of nonprofits will pay for Facebook advertising in 2016.
- Recipe for nonprofit comm success? More dedicated staff, bigger budgets and more internal cooperation.
Predictions are a tricky thing. They’re mostly comprised of strong currents of the present, past habits and a big dose of educated guessing. When it comes to nonprofits, there’s also an element of hopefulness that’s thrown in, at least in my list of predictions for 2016.
2015 has seen much innovation in technology and communication. The United Nations Sustainable Development Goals were recently approved and organizations and countries have started working towards the newly revamped goals. We’ve also seen the world change dramatically – terrorism in all its new iterations is ever present, and we’ll be seeing how nonprofits and global development and relief organizations respond to the current challenges on and off the ground. Here are my predictions for 2016 that reflect our changing global dynamics and expectations.
Social Media – Both large and small social good organizations will be capitalizing on hashtags in much more proactive and creative ways. We’ll be seeing more organizations use mainstream hashtags that aren’t necessarily exclusive to the nonprofit sector, such as #finance #innovation and #smallbiz to inject themselves into digital conversations that are related to their causes. We’re also going to be seeing the hashtags #globalgoals and #SDGS become increasingly popular unifying hashtags as social good organizations and countries come together to work on the newly approved United Nations Sustainable Development Goals. We’re also starting to see nonprofits dip their toes into social livestreaming apps like Periscope and Meerkat, and the capacity it has to take us to places and share experiences largely unseen by supporters and donors.
Facebook is testing a new fundraising app that just might make giving as “social” as liking, commenting, and sharing.
Called “Fundraisers”, the app will include a set of fundraising features for charities and nonprofits:
- Share fundraising campaigns with Page followers
- Use photos and video to tell fundraising stories
- Track progress toward a campaign or project
- Update supporters when fundraising goals are achieved
- Customize donation amounts
- Get donations via credit card or PayPal
But this isn’t the first time Facebook has dabbled with fundraising features:
- In 2012 Facebook recommended a few third-party apps for fundraising.
- In 2013 Facebook tested a Donate Button that never really took off.
- In January of 2015, Facebook launched a Call-to-Action button for Pages that includes a“Donate” option.
- More recently Facebook has partnered with large charities on campaigns like fighting Ebola (below) and the Nepal earthquake.
As a follow-up to my post on Periscope for Nonprofits: A Quick Guide & Review, I gave a video interview last week with Stephen Shattuck from Bloomerang. The interview covers how nonprofits can leverage Periscope – Twiiter’s new live streaming mobile app – to better reach and communicate with their supporters and donors.
I’ve been getting so many questions, and there’s been so much interest in this new app from the nonprofit community, that I thought posting this video Q and A would be an additional way to get the Persicope basics down, as well as some best practices and ideas on how your nonprofit can put Periscope to work.
Is your nonprofit using Periscope? Let me know in the comments! I’m doing a series of early case studies on Periscope for Nonprofts, and would love to feature how your nonprofit is leveraging Periscope for social or environmental good.
This past Tuesday, I attended the Social Media for Nonprofits Conference in NYC. There’s always great content and discoveries to be made at the #SM4NP Conferences. They tour around the country and are focused on providing great content and practical, tactical workshops and tools that nonprofits can put to work the next day. Full disclosure: I’m on their Leadership Council but I still know a good conference when I see one.
One of my favorite presentations came from Jereme Bivins and Jay Geneske from the Rockefeller Foundation. They were presenting one of their latest projects: HatchforGood.org. I had known about HatchforGood for a little while now but hadn’t given it a deep dive yet, so I was super excited to get this in-person primer at the conference.
Well, it’s really pretty great and it’s free. As the site tells us, Hatch acts like a concierge, connecting you to a suite of tools and a growing community to help you leverage storytelling to drive social impact and improve the lives of the poor and vulnerable around the world. The concept being that nonprofit’s stories don’t just materialize—they’re strategically planned, they’re creatively crafted, and they’re designed to achieve measurable outcomes.