This is the first of a two-part series on making the case for your social media plan and initiatives.
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers.
You get it, your team gets it, but how do you make sure all the directors on your board understand the value that social media can bring to your organization? Some board members may know it’s an activity your nonprofit should be engaging in but still feel it’s something that can be relegated to an intern instead of making a real resource investment in social media. Sound familiar?
Explain the role of social media
If you’re having a debate over whether to spend time on social media, you’re having a discussion that was valid five years ago, but society has moved past that. The era of one-way communication is over. The conversation today should be about your organization’s expressed programmatic goals – with social media being the means, not the end. Continue reading →
Unless you have a publicist, public relations strategies at small to medium nonprofits are often on the back burner. There are press releases that wind up sitting on your website and not getting much distribution. Press pages with long listings of news article from 2010. You get the picture and we get it too — it’s difficult to focus on PR, especially when you’re a small to mid-sized organization with limited staff and resources.
The good news is that there are a handful of social startups out there focused on helping businesses and nonprofits have an easier time of getting their news out, and helping you find the outlets you should be focusing on. So, I’ve compiled a short list of social public relations tools that will help your nonprofit take the next steps into your newly revitalized public relations plan! Continue reading →
Forrester Research says it’s also 50 times easier to get a site with a video to rank on Google’s first page than a standard website. Read on to learn about the key ways nonprofits can take advantage of the power of video marketing.
Raise awareness of your nonprofit
There are more than 1.5 million nonprofit organizations in the United States alone, according to the latest stats from the National Center for Charitable Statistics. These organizations and those abroad all compete for the generous donations of the world’s donors. So how do you make sure that your nonprofit’s voice is heard above the throng? Continue reading →
In recent years, we’ve seen many exciting and innovative mobile apps hit the digital marketplace – apps that help connect farmers in India to markets, help medical workers gather health data and treat patients in Malawi, and help people fundraise on the go. But what about the aid workers who often risk their lives just doing their jobs? Any helpful apps to make their jobs a bit easier?
So as a follow-up to last week’s post, I’m sharing five mobile apps specifically created for humanitarian aid workers or … the humanitarian at heart. Continue reading →