December 9, 2013

Facebook’s news feed update: 3 things you need to know

Facebooks-Latest-Algorithm-Update-Why-You-Need-To-Keep-Calm

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonFacebook’s news feed algorithm will soon put a damper on external links to memes and instead suggest related articles and resurface updates or high-quality content with new comments.

All of these changes are intended to drive more traffic to Facebook, highlight relevant content to the users, and deepen engagement on high-performing posts.

Let’s go over each one of these changes, and then talk about what it means to you. Continue reading

December 4, 2013

Nine simple words to boost your end-of-year appeals

9-Words-to-Boost-Year-End-Appeals
Target audience: Nonprofits, cause organizations, foundations, NGOs.

John HaydonIContent Marketing for Nonprofits, nonprofit strategist Kivi Leroux Miller mentions a study by Jen Shang.

Shang researched philanthropic behavior and uncovered nine adjectives Americans use to define a good person:

  1. Kind
  2. Caring
  3. Compassionate
  4. Helpful
  5. Friendly
  6. Fair
  7. Hard-working
  8. Generous
  9. Honest

As you can imagine, the process of going from awareness about an issue to taking action — donating, volunteering, etc. – involves a complex psychological process.

And many times this process doesn’t move along as fast as we’d like. Continue reading

December 2, 2013

Year-end fundraising checklist for nonprofits

Year-End-Fundraising-Checklist-for-Nonprofits1

Target audience: Nonprofits, cause organizations, foundations, NGOs, fund-raising professionals, social enterprises, donors.

Guest post by Nancy Schwartz
GettingAttention.org

nancy-schwartzDecember is the hands-down most powerful month to fund-raise and to strengthen relationships for the year to come. So stop cranking it out right now — for one to two hours — and start your last-chance marketing audit to uncover if you’ve been doing the right things and should quickly do more of what’s worked, or whether you need to retool pronto to wind up strong.

If your planning year is a fiscal year, rather than a calendar year, I urge you to shape your outreach to your donors, volunteers and program participants who live on the calendar year model. It’s your job to match their outlook, rather than shoehorn them into yours.

No matter if you’re scrambling to increase year-end impact or hoping to shape your 2014 plan to surpass 2013 results, jump into these four last-chance marketing to-dos today. Continue reading

November 25, 2013

9 time-saving tips to write more blog posts

Target audience: Bloggers, nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists.

John HaydonOne thing I’ve learned from years of blogging is that a blogging process saves time and headaches. My approach uses creative momentum at the beginning to blow through tasks that require linear thinking.

Above you’ll find a 6-minute video demonstration of exactly what I do, step by step, for each blog post: Continue reading

November 20, 2013

How one nonprofit dominated their giving day

give-to-max-day

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, fund-raising professionals.

John HaydonJDLasica and I had the honor of working with Twin Cities Habitat for Humanity to plan and prepare for Give To The Max Day in Minnesota last Thursday.

Giving days are becoming a popular way for local nonprofits to share resources, expertise and experience to achieve more together than they would individually. And Twin Cities Habitat for Humanity achieved amazing results!

A few highlights:

  • Total donations via GiveMN: $215,973 (compared to $55,000 in 2012)
  • Total donors via GiveMN: 694 (compared to 350 in 2012)
  • Matching gifts: $110,000 (compared to $15,000 in 2012)

Can you believe it? A 4x increase in donations and a 7x increase in matching donations! Continue reading

November 18, 2013

5 ways nonprofits are using Pinterest effectively

charitywater-on-pinterest

Target audience: Pinterest users and administrators, nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, general public.

Guest post by Teddy Hunt

teddy-huntAs life online becomes more visual, and sharing images of everything from a mouth-watering plate of lunch at your favorite restaurant to incredible pictures of your latest nature hike becomes one-click easy, image-driven social media platforms are taking the lead. Pinterest is one of the most popular ways for people to share pictures online. Its website and accompanying mobile app allow users to put together themed albums complete with captions and other kinds of content that’s very click-tempting.

Businesses have been using Pinterest to great effect, and nonprofit organizations are also quickly coming on board.

Here are some of the best examples of NPO Pinterest efforts that really do the job. Continue reading