December 19, 2013

DIY and locally made: Makers sparking economic change

bike-raphaelcycles
A bike from Raphael Cycles.

Target audience: Makers, nonprofits, cause organizations, NGOs, social enterprises, businesses, educators, journalists, general public.

Guest post by Marilyn Yu
SHARED

marilyn_yuMaking things has become popular again, thanks to technology that has given us new tools to enable this.

New DIY websites and apps pop up every day. Etsy has over 1 million artisan sellers who generated nearly a billion dollars in revenue last year. New ways to access capital such as Quirky and Kickstarter are available. Events such as the Maker Faire provide opportunities for Makers to celebrate, showcase, and share ideas. Hundreds of thousands of people attend Maker Faires all over the world. Continue reading

December 18, 2013

5 ways to turn a cold call into a warm call

rapportive
Use Rapportive to track down someone’s email address.

Tips for fundraising and other outreach to supporters

JD LasicaAt a startup event in San Francisco last week, Matt Van Horn, VP of Business at Path, shared five tactics for how to reach people you have no relationship with.

After I heard his tips, I thought, anyone working for a nonprofit whose job it is to engage influencers or raise funds from donors could benefit from Van Horn’s advice. So here’s a short cheat sheet on how to reach out to potential partners, influencers or donors: Continue reading

December 16, 2013

5 simple steps to content marketing success

Content-Marketing
Image courtesy of BigStock Photo

This is the first of a two-part series on content marketing.

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Guest post by Dennis Fischman

Dennis-FischmanYour nonprofit has a problem. You’re trying to get people to volunteer their time and donate their money – but you can’t even get them to pay attention.

You’re not alone. In the Internet age, nonprofits and businesses are all in the same boat. We’re not only competing with each other for people’s time and interest. We’re also competing with online games, viral videos, and cute cat photos.

But what if you didn’t have to compete? What if, instead of your bidding for your supporters’ attention, they came looking for you? Continue reading

December 9, 2013

Facebook’s news feed update: 3 things you need to know

Facebooks-Latest-Algorithm-Update-Why-You-Need-To-Keep-Calm

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonFacebook’s news feed algorithm will soon put a damper on external links to memes and instead suggest related articles and resurface updates or high-quality content with new comments.

All of these changes are intended to drive more traffic to Facebook, highlight relevant content to the users, and deepen engagement on high-performing posts.

Let’s go over each one of these changes, and then talk about what it means to you. Continue reading

December 4, 2013

Nine simple words to boost your end-of-year appeals

9-Words-to-Boost-Year-End-Appeals
Target audience: Nonprofits, cause organizations, foundations, NGOs.

John HaydonIContent Marketing for Nonprofits, nonprofit strategist Kivi Leroux Miller mentions a study by Jen Shang.

Shang researched philanthropic behavior and uncovered nine adjectives Americans use to define a good person:

  1. Kind
  2. Caring
  3. Compassionate
  4. Helpful
  5. Friendly
  6. Fair
  7. Hard-working
  8. Generous
  9. Honest

As you can imagine, the process of going from awareness about an issue to taking action — donating, volunteering, etc. — involves a complex psychological process.

And many times this process doesn’t move along as fast as we’d like. Continue reading

December 2, 2013

Year-end fundraising checklist for nonprofits

Year-End-Fundraising-Checklist-for-Nonprofits1

Target audience: Nonprofits, cause organizations, foundations, NGOs, fund-raising professionals, social enterprises, donors.

Guest post by Nancy Schwartz
GettingAttention.org

nancy-schwartzDecember is the hands-down most powerful month to fund-raise and to strengthen relationships for the year to come. So stop cranking it out right now — for one to two hours — and start your last-chance marketing audit to uncover if you’ve been doing the right things and should quickly do more of what’s worked, or whether you need to retool pronto to wind up strong.

If your planning year is a fiscal year, rather than a calendar year, I urge you to shape your outreach to your donors, volunteers and program participants who live on the calendar year model. It’s your job to match their outlook, rather than shoehorn them into yours.

No matter if you’re scrambling to increase year-end impact or hoping to shape your 2014 plan to surpass 2013 results, jump into these four last-chance marketing to-dos today. Continue reading