October 7, 2013

6 best practices in making data visualizations

Avoid 3D charts, extend bar charts to zero & other key tips

Target audience: Data designers, metrics and analytics experts, nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Guest post by Beth Kanter
Beth’s Blog

beth-kanterEarlier this year at the Packard Foundation, I facilitated a peer learning group based on my book Measuring the Networked Nonprofit and focusing on the sense-making step of measurement.

This part of the measurement process is most the fun because it covers visualization, pattern recognition, and reflection. I wanted to take a deeper dive into resources out there that provide useful tips about how to do this step for folks who were not data scientists or data nerds.

I did a quick scan of data visualization resources to look for practical advice on the process of thinking visually and some technical information on what chart to select and data storytelling. Here’s what I discovered. Continue reading

October 2, 2013

The one simple Facebook mistake most nonprofits make

Click the chart to see it at full size.

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, marketing professionals.

John HaydonWant to know the biggest mistake nonprofits make on Facebook? It’s thinking that Facebook is about them, not their community. Or so I’ve gathered from working with hundreds of nonprofits.

Whether it’s on Twitter, in the newspaper or on Facebook, your nonprofit’s voice should always come second to the voice of your supporters or the voice of the cause. This is particularly the case with Facebook, where friends come first 100 percent of the time. Continue reading

September 30, 2013

How nonprofits can reach youths with Vine & Instagram


Video tools could be your next weapon in extending your nonprofit’s reach

This is the second of a two-part series. Also see:
5 nonprofits using Instagram video to promote campaigns

Guest post by Teddy Hunt

teddy-huntNonprofits traditionally have had trouble attracting today’s youths because many causes have a hard time reaching young people on their own terms. Tailoring your nonprofit’s marketing strategy to the interests of youths could mean the difference between getting them involved in your cause for years to come — or not at all.

As social media continues to proliferate, nonprofits should incorporate these tools in ways that introduce young people to your cause or organization in genuine ways. Find the right tools to reach this untapped resource.

Appealing to shorter attention spans

Young people are sometimes desensitized by being told things over and over. Think about this when marketing your cause: There are many good causes to work or volunteer for, so what makes yours special? Catching the attention of the young means reaching them visually, starting with Instagram or Vine. Continue reading

September 25, 2013

5 nonprofits using Instagram video to promote campaigns

This is the first of a two-part series on how nonprofits can make use of new multimedia technologies.

Guest post by Casey Golden

casey-goldenSince Instagram launched its new video service in June, users have shared 5 million videos on the network.

Lots of nonprofits are rocking Instagram, and several of them have started experimenting with the new 15-second video feature to tell their stories in a new way. We’ve collected some of the best examples we’ve spotted below.

1The San Francisco Museum of Modern Art posted a sneak preview of an exhibit at the Contemporary Jewish Museum. This is a great way to get people excited about up-and-coming programs! Continue reading

September 23, 2013

4 Facebook metrics your nonprofit shouldn’t overlook


Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook users.

John HaydonYou may have heard of the term “social media ROI calculator.” It refers to a method of figuring out whether you’re getting an adequate return on investment for your organization’s investment in Facebook, blogging, Twitter or other social media.

The trouble is, most of these ROI calculations include factors for investments and gains, but not many include factors for loss. This means that any “collateral damage” of your campaign might often be overlooked.

Let’s consider an example. Imagine you have a fundraising campaign that includes a Facebook component. A partner gives you $2,000 toward Facebook ads. After the campaign is over, you walk away with $20,000 in donations from these ads.

But you also ticked off hundreds of people.

Financial success in this example is one thing, but without considering negative comments received during the campaign, a true ROI calculation can’t be made. Continue reading

September 17, 2013

Twtrland: Find your nonprofit’s top influencers

NWF on Twitter: some of the social analytics firepower that Twtrland provides.

How to identify potential champions for your cause

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, journalists, Web publishers, Twitter users.

JD LasicaWhen I give my webinars on CharityHowTo, one of the questions that often comes up is: How do I get visibility for my organization’s website, blog or cause?

The answer is not to focus exclusively on your site or search engine strategies. It’s about enlisting supporters to help spread the word about the awesome work you’re doing. Use your community!

To go down that road begins with identifying the influencers in your space who’ll help carry the message forward, right?

And that’s why you need to know about Twtrland, a social intelligence tool that offers incredibly useful insights about the individuals on Twitter — and, soon, other social networks — who bring the most weight to bear on a particular topic. Probably your topic. Continue reading