December 14, 2016

The Nonprofit Colleague Gift Guide (Under $20)

shutterstock_499735351

Photo courtesy of Shutterstock

Caroline Avakian Headshot final

‘Tis the season for holiday gift exchanges and Secret Santas at the office. If you’re anything like me, picking out the perfect gift can seem daunting amidst the stress of nonprofit year-end donation season, end-of-quarter board meetings, personal travel plans, and other gifts to sort out for friends and family.

 

So this year I put together a little guide for all the last minute gifts you’ll be happy and not so reluctant to give.

iRing

iRing, $19.99. For that communications colleague that always has their smartphone in hand. The iRing® is an attachable accessory that allows you to comfortably grip your smart device and also functions as a horizontal and vertical stand for your smartphone.

Continue reading

November 10, 2016

New Humanitarian Aid Apps Provide Real-Time Access & Information

Relief Web, a humanitarian information source on global crises and disasters, and a digital service of the U.N. Office for the Coordination of Humanitarian Affairs (OCHA), recently released four mobile apps that aim to serve different members of the humanitarian aid community.

Each of these app aims to solve a problem or address a challenge that will meet specific needs of humanitarians.

Here’s a quick breakdown of the apps:

ReliefWeb Crises App

– Information gathering and making sense of a fast-paced humanitarian crisis can be challenging. This app provides key figures, access to latest reports and maps, real time financial status, as well as a comprehensive overview for each crisis. All of this is kept updated in real time.

– The app allows you to quickly compare different crises and gather the history of each event, so you can follow the evolution of a situation. Some recent examples: Haiti’s Hurricane Matthew and the crisis in Syria.

2016-11-04-1478280775-7460448-crises3keyfigures.png

Headlines App

-Humanitarian situations evolve rapidly. Headlines App provides a general overview of the latest humanitarian developments globally.

– It is a tool that allows you to follow a person or location, i.e., “Ki-moon”, “Aleppo”,
“Gender”, “Refugees”,etc., and see what has been published on ReliefWeb that matches your search.

Videos App

– Videos allow you to get a much better sense of how things look in the field better than most reports usually can. It is a resource for complex , quickly changing situations, such as the ones in Syria and South Sudan, as well as for sudden onset disasters.

– Video is becoming a preferred reporting format for humanitarians, but prior to this launch there has been a gap in specialized video platforms that can gather these videos quickly and make them easy to access. ReliefWeb editors select relevant videos from more than 300 humanitarian sources, organize them, and make them available.

Jobs App

– Job finding can be challenging in the humanitarian system due to short-term appointments, short application deadlines, and fast paced recruitment. However, finding the right people quickly is key to the success of any humanitarian operation. The Jobs App provides access to most available jobs in the humanitarian sector.

– You can create a job search that matches your interests and skills and see when there are new jobs matching your search, i.e. communications officer, jobs in Sudan,
internship, etc.

All the apps allow you to bookmark reports to read later, and importantly, to share their content via social media.

Mobile visitors to ReliefWeb have increased significantly in the last few years, according to Adrian Ciancio, product manager at the digital humanitarian information service. “In 2015, mobile visitors to our site increased by an overwhelming 71%, of which over 90% were new visitors. Although we have a mobile version of the website, we believe that the apps allow us to package, curate, and organize content in ways that better serve the needs of our audience,” Ciancio said.

The team will also be conducting an impact evaluation on all the apps and plans on gathering user feedback in the upcoming months to improve and expand on the apps.

You can download the apps here: http://labs.reliefweb.int/apps

This piece was originally published on The Huffington Post

October 11, 2016

5 Creative Ways to Engage Supporters with Instagram Stories

instagram-stories

john-haydonInstagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility.

Like Snapchat, Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.

Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the home screen:

instagram-stories

What are the benefits of Instagram Stories from a communications perspective?

Let’s dig in!

Get on the marquee with Instagram Stories

When you publish a story your profile picture appears at the top of the home screen (as shown above), giving your brand extra visibility. Once your stories expire (after 24 hours), your brand will no longer appear in the marquee.

In other words, the simple act of publishing Instagram Stories creates more visibility your brand!

Continue reading

September 1, 2016

3 Tips To Get the Most Out Of Conferences

resize
Photo courtesy of Mashable Social Good Summit

Post by Caroline Avakian

Fall conference season is getting underway, so I wanted to share a few helpful tips to help manage and maximize your time spent at a conference(s). You’ll be glad you set these in motion when you get back from your next event.

Start with the end in mind

1What are the top three things you want to get out of this conference? Is it meeting a particular attendee or speaker? Is it networking or gaining a better understanding of how to create a social media strategy for your nonprofit? The more specific you are, the more likely you are to walk out of that conference feeling satisfied and accomplished.

Continue reading

August 1, 2016

3 Ways to Make a Lasting Impression with First-Time Donors

Volunteers

john-haydonAccording to the Fundraising Effectiveness Project, most first-time donors never come back to make a second gift.

Nonprofits as a whole are losing 57% of their donors every single year. And 71% of first-time donors never return!1

Any fundraising professional will tell you that retaining existing donors costs less than acquiring new donors. The quickest and surest way to a positive net revenue is to focus on retention.

What makes donors stick around for the long haul?

The factors that influence donor retention have been well researched and documented. In his amazing book on Retention Fundraising, Roger Craver shares 7 reasons donors keep giving after that first gift:

  1. Donor perceives your organization to be effective in trying to achieve its mission.
  2. Donor knows what to expect from your organization with each interaction.
  3. The donor receives a timely thank you.
  4. Donor has opportunities to make her views known.
  5. The donor is given the feeling that she is part of an important cause.
  6. Donor feels her involvement is appreciated.
  7. Donor receives information showing who is being helped.

As you can see, the first experience a donor has with your nonprofit is key. Is their first impression glorious or lackluster?

Continue reading

July 14, 2016

How to Double Online Giving in Six Months

Blog post pic

By Darian Rodriguez Heyman

More and more nonprofit donations take place in today’s digital landscape, but how can causes ensure their online storefront is not only open for business, but optimized?

As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. He shared a few takeaways from their efforts to maximize digital donations for Mercy House, a $3.8M nonprofit that has provided housing and support to California’s homeless since 1989.

This simple formula helped Mercy House double online giving in just six months, and I believe it can do the same for your nonprofit, too:

  1. Break it Down: CommitChange helped Mercy House break the donation process down into four steps: recurring versus one-time; amount; info; and payment. Instead of asking for the information all at once, they simplified the process, which is especially helpful for digital donors contributing on their mobile device. Another great example of what this looks like is charity: water, also profiled in the book.

Continue reading