Image by mik_p on Flickr
Search basics every organization needs to know
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists.
Guest post by Teddy Hunt
If you’re just starting to look into search engine optimization, or SEO, it’s important to get a handle on how it works so that you use it to benefit your organization. Using SEO properly will eventually pays big dividends as it boosts your website’s visibility, thereby creating more opportunity to convert prospects into supporters or customers.
Let’s run down a few simple things to keep in mind when you’re first getting started. Continue reading
Charting ‘The Rise of the Reluctant Innovator’
“Don’t ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is people who come alive” – Howard Thurman (1899 – 1981)
When David Rowan, editor of Wired Magazine, invited me to write a short article for “Ideas Bank” in the spring of last year, it gave me a great opportunity to share something I’d been witnessing on an increasing scale since my days at Stanford University in 2007. The article had to be short – 600 words – and because of that I invited only a couple of friends to contribute their stories. But the seed of an idea was born, as was the concept of “reluctant innovation.”
It was that seed which, one year on, would turn into a book set for launch in a couple of months’ time. You can read the original Wired piece that inspired it. Continue reading
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, marketing professionals, Facebook administrators.
Facebook recently updated its news feed algorithm to feature organic content that’s more relevant to each user.
The news feed is where the vast majority of the action happens. So your organization should take steps to make sure you’re showing up in the new feeds of your fans.
Some of the factors that Facebook is using to decide which posts to display include:
Content that is timely and relevant
Content from a source the user trusts
Content that isn’t trying to game the news feed (for example, asking for people to like the content)
Content the user wouldn’t view as a low-quality meme
Content the user wouldn’t complain about seeing
Target audience: Marketing professionals, SEO specialists, nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Web publishers, organizations with a Facebook page.
Guest post by Scott Ayres
Want some solid advice on how to use a Facebook page for your nonprofit or organization? Then you’ve come to the right place. Here are 19 do’s and don’ts for Facebook pages.
Here’s what to do with your Facebook page
- Keep posts short and sweet – Posts with fewer than 100 characters (not words!) get more engagement. Why do you think Twitter is only 140 characters?
- Answer questions and respond to posts– Your page is not a walled garden! Respond to your followers and be personal.
- Ask questions and ask for feedback – The best posts on Facebook pages tend to be questions. Ask them often and listen to what your users are saying.
- Participate in the conversation – Customers appreciate business owners who take interest.
- Provide helpful links — Be sure to help educate your fans, not just promote your products.
- Follow thought leaders — Find people in your niche and follow them — and make sure to interact with them and their followers.
- Run promotions – Offer specials, coupons and limited-time offers.
- Keep supporters and customers informed – If your shop’s going to be closed, let your constituents know ahead of time. If you’re an online company, keep people informed of outages that may be coming or have occurred.
- Post photos – If you’re a local nonprofit or company, post pictures of your organization and employees. People love to recognize someone around town or in your store or office that they saw online.
- Say thank you – Thank your followers and fans often. Make them the center of your focus. Continue reading
A scene from SOCAP 2011 (Photo by JD Lasica).
Plan for the month’s top conferences & events
With summer largely behind us, September marks a return to a number of conferences key to the nonprofit and social good community. On tap this month: SOCAP (the Social Capital Markets conference, kicking off today), Web of Change, the IdeaFestival, ArtezInterAction, Blackbaud Conference for Nonprofits and lots more.
Which of these will you be attending? Continue reading
Carve out some time for this 13-minute video. In it, I go over a Facebook page management process that I recommend to all of our clients. You might have a Facebook account, but do you have a systematic way to manage it?
The video lays out how to go through a five-step process:
- Monitor and measure
- Curate content
- Optimize content
- Monitor post performance
What do you think? Do you have a different approach?