December 2, 2013

Year-end fundraising checklist for nonprofits


Target audience: Nonprofits, cause organizations, foundations, NGOs, fund-raising professionals, social enterprises, donors.

Guest post by Nancy Schwartz

nancy-schwartzDecember is the hands-down most powerful month to fund-raise and to strengthen relationships for the year to come. So stop cranking it out right now — for one to two hours — and start your last-chance marketing audit to uncover if you’ve been doing the right things and should quickly do more of what’s worked, or whether you need to retool pronto to wind up strong.

If your planning year is a fiscal year, rather than a calendar year, I urge you to shape your outreach to your donors, volunteers and program participants who live on the calendar year model. It’s your job to match their outlook, rather than shoehorn them into yours.

No matter if you’re scrambling to increase year-end impact or hoping to shape your 2014 plan to surpass 2013 results, jump into these four last-chance marketing to-dos today. Continue reading

November 25, 2013

9 time-saving tips to write more blog posts

Target audience: Bloggers, nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists.

John HaydonOne thing I’ve learned from years of blogging is that a blogging process saves time and headaches. My approach uses creative momentum at the beginning to blow through tasks that require linear thinking.

Above you’ll find a 6-minute video demonstration of exactly what I do, step by step, for each blog post: Continue reading

November 20, 2013

How one nonprofit dominated their giving day


Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, fund-raising professionals.

John HaydonJDLasica and I had the honor of working with Twin Cities Habitat for Humanity to plan and prepare for Give To The Max Day in Minnesota last Thursday.

Giving days are becoming a popular way for local nonprofits to share resources, expertise and experience to achieve more together than they would individually. And Twin Cities Habitat for Humanity achieved amazing results!

A few highlights:

  • Total donations via GiveMN: $215,973 (compared to $55,000 in 2012)
  • Total donors via GiveMN: 694 (compared to 350 in 2012)
  • Matching gifts: $110,000 (compared to $15,000 in 2012)

Can you believe it? A 4x increase in donations and a 7x increase in matching donations! Continue reading

November 18, 2013

5 ways nonprofits are using Pinterest effectively


Target audience: Pinterest users and administrators, nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, general public.

Guest post by Teddy Hunt

teddy-huntAs life online becomes more visual, and sharing images of everything from a mouth-watering plate of lunch at your favorite restaurant to incredible pictures of your latest nature hike becomes one-click easy, image-driven social media platforms are taking the lead. Pinterest is one of the most popular ways for people to share pictures online. Its website and accompanying mobile app allow users to put together themed albums complete with captions and other kinds of content that’s very click-tempting.

Businesses have been using Pinterest to great effect, and nonprofit organizations are also quickly coming on board.

Here are some of the best examples of NPO Pinterest efforts that really do the job. Continue reading

November 12, 2013

10 ways to learn about your fans by using Facebook Graph Search

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonOne of the most critical components of an effective content strategy is to understand your audience. When you understand your audience – really get them – your content strategy becomes crystal clear!

In the video above, I lay out 10 ways to use Graph Search to understand your organization’s Facebook community.

  1. My friends who like [your organization]
  2. Favorite interests of people who like [your organization]
  3. Favorite interests of people who like [your organization] and Susan G. Komen
  4. Groups of people who like [your organization]
  5. Pages liked by people who like [your page]
  6. Pages liked by women who like [your page]
  7. Pages liked by men who like [your page]
  8. Fans of [your page] and [another page]
  9. Restaurants in [your city] visited by people who like [your page]
  10. Pages like by people who live in [your city] and like [your page]
November 4, 2013

How to use Facebook interest lists for content marketing

An easy-to-create Facebook interest list.

Create lists to share others’ updates

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, content marketers, educators, Web publishers, journalists, Facebook administrators.

John HaydonOne of the biggest challenges nonprofits have is finding content that will resonate with their community.

A little known but powerful way to curate content is with Facebook interest lists. (Here are Facebook articles about the topic.)

Interest lists, if you don’t know, are lists of pages that Facebook users can create and access from their sidebar, shown at top. It can consist of a nonprofit organization, a cause, a person’s public page or something else.

Below are four steps for using Facebook interest lists to curate high-quality content:

Use graph search to find relevant pages

1Before you start creating interest lists, ask this question: What Facebook pages do my fans actually like? This is where Facebook Graph Search comes in handy.

Below are six Facebook Graph search strings you can use right now (watch this video tutorial on using Graph Search). Continue reading