A scene from SOCAP 2011 (Photo by JD Lasica).
Plan for the month’s top conferences & events
With summer largely behind us, September marks a return to a number of conferences key to the nonprofit and social good community. On tap this month: SOCAP (the Social Capital Markets conference, kicking off today), Web of Change, the IdeaFestival, ArtezInterAction, Blackbaud Conference for Nonprofits and lots more.
Which of these will you be attending? Continue reading
Carve out some time for this 13-minute video. In it, I go over a Facebook page management process that I recommend to all of our clients. You might have a Facebook account, but do you have a systematic way to manage it?
The video lays out how to go through a five-step process:
- Monitor and measure
- Curate content
- Optimize content
- Monitor post performance
What do you think? Do you have a different approach?
Check out how AARP, NWF & Oceana are using Pinterest
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, digital marketers, educators, Web publishers, Pinterest users.
Guest post by Annie Lynsen
Earlier this year, I wrote about 13 nonprofit Pinterest board ideas. If you have a Pinterest account for your organization, you’ll find some inspiration below. If you don’t have a Pinterest account, take a look at how these nonprofits are leveraging this powerful visual medium.
Here are 11 more!
Photos and brief stories of heroes to your cause
1AARP does a great job of this, showcasing celebrities over 50 and other influential people. Who in your movement has made a difference over the years? This is a great place to show them off and briefly tell their stories. Continue reading
We run down the difference between Facebook likes, comments & shares
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook users and administrators.
All engagement is not created equal. Facebook knows this and so do you.
Facebook’s news feed algorithm (EdgeRank) places a different weight on likes, comments and shares – giving shares the most weight and likes the least.
And when you think about your own behavior, likes, comments and shares each have different meaning or intention.
Let’s break it down: Continue reading
Image by Janfilip on BigStockPhoto
Use a multichannel approach to achieve fundraising success
Farra Trompeter is giving a free webinar today, 12 Steps to Make Your Year-End Fundraising Campaign Stand Out. It’s at 2 pm ET / 11 am PT, and it’s not too late to sign up.
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.
Guest post by Farra Trompeter
Vice President, Big Duck
Nonprofits get 30 percent of their individual donations in December, so having a successful year-end fundraising campaign is essential. By now, you may have heard that taking a multichannel approach to your fundraising is the only way to go. But how do you do it?
Here’s a handy list of 12 steps for campaigns.
Find a subject that’s relevant and timely to your audience
1What’s happening in the world as it relates to your mission? Any holidays or other major events on the horizon? Look for ways to hook your work into news that your donors and wider community may have heard about.
Identify your organization’s most urgent objectives for this year
2What are your current approaches to accomplish your mission? What are the real needs or problems your organization is facing that your campaign can address? It can help your community relate to your work if you can establish the need for their support. Even better if you can frame your work as the solution to the problem you are addressing. Continue reading
A comparison of MailChimp, Constant Contact, Aweber & other solid choices
Target audience: Nonprofits, foundations, NGOs, social enterprises, businesses, community organizations, educators, marketers, Web publishers.
Guest post by Sarah Boisvert
Email is now standard communication for all but the smallest nonprofits and businesses. Why? Because it’s one of the most cost-effective ways to market your products and services.
But for email marketing to be effective, the process is so complex it’s not easy to go it alone. Success in the 21st century requires that you use a service that can simplify and automate email marketing tasks, from one-off communications to regular e-newsletters.
Choosing the best mail service for your nonprofit, organization or business is not a simple task, given all the options available today. So here’s a rundown of some (but not all) of the major email marketing services that you should consider, whether you’re just starting out or thinking about a change. Continue reading