October 16, 2013

What you need to know about the new Facebook Insights

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonFacebook recently updated Insights with a fresh design given to the reports available to Facebook administrators.

In the 4-minute video above, you’ll get a quick tour of the Overview, Likes, Reach, Visits, Posts and People tabs within Facebook Insights.

They’ve added a new export option to update your custom reporting template.

If you take nothing else away from this, pay particular attention to Engagement rate by Likes, Comments & Shares — I’ll show you how to gauge how you’re doing. Continue reading

October 14, 2013

8 ways to expand your Facebook page reach

Facebook search result

Target audience: Nonprofits, social media managers, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook administrators.

John HaydonThe difference between a Facebook update that gets results, and one that doesn’t is the content. After all, Facebook users primarily share content they find useful and interesting.

But knowing this and actually doing this takes more that just “posting awesome content” – an overused mantra that’s not too helpful.

There are several steps that need to happen before, during and after a post is published: Continue reading

October 9, 2013

Should your nonprofit focus on donor retention or acquisition?

Donor-Retention-or-Acquisition-Which-One-Should-You-Focus-On

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Guest post by Annie Lynsen
SmallAct

AnnieLynsenIcame across an article on Lifehacker about applying the 80/20 rule to networking.

The general premise is that you should spend 20 percent of your time cultivating new contacts and 80 percent of your time strengthening the relationships you already have.

Which metrics do you value?

Many of our metrics seem to weigh heavily on the side of acquiring new donors, new names for the list, new event attendees. As a result, I feel like there’s often not enough appreciation, and therefore not enough time devoted to, building relationships with those who are already on our lists. (This can vary, depending on the culture of your organization, of course.) Continue reading

October 7, 2013

6 best practices in making data visualizations

Avoid 3D charts, extend bar charts to zero & other key tips

Target audience: Data designers, metrics and analytics experts, nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Guest post by Beth Kanter
Beth’s Blog

beth-kanterEarlier this year at the Packard Foundation, I facilitated a peer learning group based on my book Measuring the Networked Nonprofit and focusing on the sense-making step of measurement.

This part of the measurement process is most the fun because it covers visualization, pattern recognition, and reflection. I wanted to take a deeper dive into resources out there that provide useful tips about how to do this step for folks who were not data scientists or data nerds.

I did a quick scan of data visualization resources to look for practical advice on the process of thinking visually and some technical information on what chart to select and data storytelling. Here’s what I discovered. Continue reading

October 2, 2013

The one simple Facebook mistake most nonprofits make

Why-do-most-people-use-Facebook
Click the chart to see it at full size.

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, marketing professionals.

John HaydonWant to know the biggest mistake nonprofits make on Facebook? It’s thinking that Facebook is about them, not their community. Or so I’ve gathered from working with hundreds of nonprofits.

Whether it’s on Twitter, in the newspaper or on Facebook, your nonprofit’s voice should always come second to the voice of your supporters or the voice of the cause. This is particularly the case with Facebook, where friends come first 100 percent of the time. Continue reading

September 30, 2013

How nonprofits can reach youths with Vine & Instagram

instagram-vine

Video tools could be your next weapon in extending your nonprofit’s reach

This is the second of a two-part series. Also see:
5 nonprofits using Instagram video to promote campaigns

Guest post by Teddy Hunt

teddy-huntNonprofits traditionally have had trouble attracting today’s youths because many causes have a hard time reaching young people on their own terms. Tailoring your nonprofit’s marketing strategy to the interests of youths could mean the difference between getting them involved in your cause for years to come — or not at all.

As social media continues to proliferate, nonprofits should incorporate these tools in ways that introduce young people to your cause or organization in genuine ways. Find the right tools to reach this untapped resource.

Appealing to shorter attention spans

Young people are sometimes desensitized by being told things over and over. Think about this when marketing your cause: There are many good causes to work or volunteer for, so what makes yours special? Catching the attention of the young means reaching them visually, starting with Instagram or Vine. Continue reading