Move the Needle! Get your supporters to take action

Socialbrite is in Miami this week to take part in two conferences that are part of Sustainatopia: Social Venture Capital/Social Enterprise Conference and Media2Movements.

To mark the occasion, colleague Sloane Berrent and I are giving a social media for social good bootcamp this morning called Move the Needle! How to mobilize your supporters to take action. (See it on SlideShare.)

We hope the presentation will kick off a conversation about strategies, tactics and approaches that social enterprises and nonprofits should be using to activate supporters to make a real-world impact.

Obviously a blog post is not the same as being there for three hours, but here are some of the takeaways.

12 steps to mobilize your supporters to take action

1. First, listen and observe
2. Set clear goals & define metrics
3. Define a clear theme
4. Frame it with a personal story
5. Create lightweight media, such as a photo slide show
6. Create a simple (but clear) call to action
7. Create a conversation hub for participants
8. Generate an Attention Wave by using social love handles, from Facebook to widgets
9. Find your champions! Turn influencers into evangelists
10. Use immediacy & urgency — headlines & deadlines
11. Consider a mobile component
12. Create real-world events

We’ve updated the bootcamp with recent advocacy campaigns, a few exercises and the latest cutting-edge social tools. We’re expecting a small gathering but it should be fun!
JD Lasica, founder and former editor of Socialbrite, is co-founder of Cruiseable. Contact JD or follow him on Twitter or Google Plus.