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A text-to-donate campaign for the American Red Cross. Post by Brooklin Nash Smartphones are the key to the future of marketing. And like it or not, marketing is an important part of the day to day functions of most nonprofits. Marketing drives donations, which drives what nonprofits are able to accomplish. As smartphones become more […]
Fundraising
5 secrets of winning crowdfunding campaigns
While many nonprofits remain skittish about using the new grassroots fundraising tools, others are diving into crowdfunding platforms like GoFundMe to raise money for a cause or charity.
4 fundraising email blunders you should avoid
For most nonprofits, the best ways to raise money online is with a fundraising email strategy (email revenue grew by 25% in 2015). Yes, your donation page is absolutely important in terms of converting donors, but email is the most effective way to send qualified prospects to your donation page. Email subscribers, by definition, have given you permission to […]
Top blunders on Facebook that hurt fundraising
If you’re like most nonprofits, you will raise most of your money during the last three months of the year, particularly between Thanksgiving and December 31st when the big ball drops. Now is the time to put all your resources into attracting and retaining as many donors as possible! Avoid these top five mistakes that could hurt your year-end fundraising on Facebook.
How to Attract & Keep Donors Using Text Messaging
For many nonprofits, text messaging as a communications and fundraising tool can feel daunting. I’ve worked with nonprofits who grapple with understanding if text messaging is even right for them. Below is a graphic shared with me by TextMagic that can help you better understand what an SMS campaign could look like and if it’s […]
