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For most nonprofits, the best ways to raise money online is with a fundraising email strategy (email revenue grew by 25% in 2015). Yes, your donation page is absolutely important in terms of converting donors, but email is the most effective way to send qualified prospects to your donation page. Email subscribers, by definition, have given you permission to […]
Fundraising
Top blunders on Facebook that hurt fundraising
If you’re like most nonprofits, you will raise most of your money during the last three months of the year, particularly between Thanksgiving and December 31st when the big ball drops. Now is the time to put all your resources into attracting and retaining as many donors as possible! Avoid these top five mistakes that could hurt your year-end fundraising on Facebook.
How to Attract & Keep Donors Using Text Messaging
For many nonprofits, text messaging as a communications and fundraising tool can feel daunting. I’ve worked with nonprofits who grapple with understanding if text messaging is even right for them. Below is a graphic shared with me by TextMagic that can help you better understand what an SMS campaign could look like and if it’s […]
Your Donor Sweetheart + My Nonprofit Comms Edit
Today is my 10 year wedding anniversary and it got me thinking about how we value and place importance on anniversaries. That the action of acknowledgement is important. It recognizes a significant commitment and bond. It communicates that through the years, I continue to choose you. Pretty big stuff. It then got me thinking about […]
The Friday Edit – Links I’m Loving
fotomica/Shutterstock / Park Guell, Barcelona It’s the Friday Edit, aka, things I’ve been reading or watching around the web that I found interesting, useful, or downright funny. I hope you enjoy them, too. I have to start with the funny because, well, it’s needed this week! I saw this movie trailer for NGO – Nothing Going On from Poverty […]
