For most nonprofits, the best ways to raise money online is with a fundraising email strategy (email revenue grew by 25% in 2015). Yes, your donation page is absolutely important in terms of converting donors, but email is the most effective way to send qualified prospects to your donation page. Email subscribers, by definition, have given you permission to tell them about your cause. … Continue reading
For many nonprofits, text messaging as a communications and fundraising tool can feel daunting. I’ve worked with nonprofits who grapple with understanding if text messaging is even right for them. Below is a graphic shared with me by TextMagic that can help you better understand what an SMS campaign could look like and if it’s right for your nonprofit. This … Continue reading
Today is my 10 year wedding anniversary and it got me thinking about how we value and place importance on anniversaries. That the action of acknowledgement is important. It recognizes a significant commitment and bond. It communicates that through the years, I continue to choose you. Pretty big stuff. It then got me thinking about how we, as nonprofit communicators … Continue reading
fotomica/Shutterstock / Park Guell, Barcelona It’s the Friday Edit, aka, things I’ve been reading or watching around the web that I found interesting, useful, or downright funny. I hope you enjoy them, too. I have to start with the funny because, well, it’s needed this week! I saw this movie trailer for NGO – Nothing Going On from Poverty to Power and it seems … Continue reading
In June, everyone shifts into summertime mode. The kids are done with school. Summer camps and vacations are anticipated.And for many nonprofit marketers, work slows down or takes on a different pace. How can you make the most of your summertime mode?Here are a few creative summertime fundraising projects to get you inspired: Tip 1: Get Into The Summertime Spirit Where is … Continue reading
