Targeted Facebook ads are taken to the next level
This is the second of a two-part series. Also see:
Part 1: How to target your donors or email subscribers with Facebook ads
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook Page administrators.
Even if you don’t create a lot of Facebook ads, you can use Facebook’s brand new Power Editor to create custom audiences that integrate external data into your Facebook ad.
Haven’t heard of Power Editor? It’s a complimentary tool provided by Facebook that can be downloaded at the click of a button. If you manage multiple Facebook accounts or campaigns for your nonprofit, Power Editor might become your new bud, making it easy to create, edit, manage and optimize multiple ads at once.
Using Power Editor, you can create a Facebook ad that targets your current donors by importing your list of emails for active donors.
How to Install Power Editor
- Use the Google Chrome Power Editor in Google Chrome extension. If you don’t have Google Chrome installed on your computer yet, you can download Chrome here.
- Install Power Editor by clicking here or going through Facebook’s Ad Manager.
- Open Power Editor.
- After you install Power Editor, a new browser tab will automatically open up: Click on the Power Editor icon on that tab to begin launch. If the tab doesn’t open up, learn more.
Are you using custom audiences yet? Let us know about your experience!
John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.