Encourage likes by using exclusive offers
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook users.
One powerful strategy for acquiring Facebook fans is to encourage likes by using fan-gating, where exclusive content is available only to people who have liked your page.
The critical part is the incentive behind the fan gate.
You have to offer something that’s valuable enough to overcome the hurdle of liking your Facebook page.
For example, a free ebook or a photo contest like New Hampshire PetSave just completed:
New Hampshire PetSave used ShortStack for the contest app, putting it behind a “like gate” with this messaging:
Using static HTML to create custom tabs
Static HTML is by far the most popular app to create custom tabs that include a fan-gating feature.
You can create almost any type of custom tab – except ones that require the complexity of a database, like a photo contest (where I recommend ShortStack).
The 3-minute video above shows you how simple it is to create a fan-gate custom tab with Static HTML.
John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.