Encourage likes by using exclusive offers
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook users.
The critical part is the incentive behind the fan gate.
You have to offer something that’s valuable enough to overcome the hurdle of liking your Facebook page.
For example, a free ebook or a photo contest like New Hampshire PetSave just completed:
Using static HTML to create custom tabs
Static HTML is by far the most popular app to create custom tabs that include a fan-gating feature.
You can create almost any type of custom tab – except ones that require the complexity of a database, like a photo contest (where I recommend ShortStack).
The 3-minute video above shows you how simple it is to create a fan-gate custom tab with Static HTML.
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.