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Photo by Mansikka Tips on how to facilitate conversation around a tag What is a #hashtag? A hashtag is the symbol: #. (See the definition in Socialbrite’s glossary.) It is also a Twitter term that describes a keyword, prefixed by that symbol, that helps people track conversations on Twitter. The hashtags site, a centralized directory […]
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What are fundraising widgets and how can non-profits use them?
Last week, Chris Garrett and I gave a Techsoup.org presentation called Measuring Social Media ROI. A participant asked, “What is a widget?,” which Chris and I tried to explain, but only had limited time. Thinking it might be useful to source the answer from an expert, I invited Eric Schrader of the social fundraising company […]
5 steps to a successful social media strategy
Social media, as many have said time and again, is only part of your campaigning, part of your fundraising, and part of your communications. It isn’t something that lives in its own department, nor does it have staff that are separate from the rest of the organization. Just as the content distributed and conversations participated […]
Tweet for a cure to end SMA
The Gwendolyn Strong Foundation is among the new breed of foundations making creative use of social media. Founder Bill Strong, whose 22-month-old daughter, Gwendolyn, has a terminal, degenerative disease called Spinal Muscular Atrophy. Bill writes in to tell us: “SMA is the leading genetic killer of children, yet almost completely unheard of. There is currently […]
Crowdsourcing for social good
An ad hoc group of Bay Area folks who explore how new technology is driving social change, organized by Sundeep Ahuja, is holding its fifth event on Thursday. (I wrote about awareness2action’s first event almost exactly one year ago.) Here are the details: Event: Crowdsourcing for Social Good Hosts: SocialEarth, Hub Bay Area and Chronicle […]
