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5 ways to make your website content more remarkable

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When it comes to marketing on the Internet, your website is your primary marketing machine. It’s the headwaters people go to when they want to swim upstream and find out what you’re really about. It’s also the place where you convert email subscribers, donors and volunteers. Following are five things you can start doing today to amp up your material and make your website content more remarkable.

7 top tools for content curation

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By now you’ve likely heard of content curation, the process of collecting and cataloging the most useful or interesting things about a topic in order to share it for the common benefit. In part 1, Beth Kanter looked at 7 smart techniques for content curation. Today we’ll explore some of the best tools for doing so.

Use smartphones to capture events for your cause

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Photographer Dan Chung’s Olympic smartphone photoblog setup.   Take some tips from a pro photographer at the London Olympics Target audience: Photographers, nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, citizen journalists, Web publishers. The 2012 London Olympic games were a chance for photojournalists from around the world to produce breathtaking images. One […]

6 ways to supercharge your Google Grants account

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Editor’s note: One of the best-kept secrets in the nonprofit world continues to be Google Grants. If your non-profit fits Google’s criteria, you could be eligible for up to $10,000 a month in free Adwords. There’s one hitch, though. It’s hard to figure out how to spend anywhere near your $10,000 ad allotment because the […]

How to create clear objectives for your nonprofit’s website

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Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Web publishers, general public. If you’re creating a new website, or redesigning your current website, you absolutely must start with clear objectives. This way, you’ll save time deciding which website platform best suits your needs. You’ll also and have a clear framework for your design. […]