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Enhancing website accessibility from JD Lasica on Vimeo. A few weeks back, at SOBCon busniess school for bloggers in Chicago, I met Glenda Watson Hyatt, a remarkable trainer and conference speaker who gave a presentation on how to make websites and blogs more accessible to the disabled. Glenda, who has cerebral palsy, deals with computer […]
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How to design a valid research survey
Target audience: Nonprofits, cause organizations, NGOs, foundations, businesses Is your organization planning to conduct a survey of your membership or a key constituency? Make sure you do it right. Nora G. Barnes, Ph.D., professor of marketing at the University of Massachusetts and director of its Center for Marketing Research, offered a presentation today at the […]
How nonprofits can use Twitter hashtags
Photo by Mansikka Tips on how to facilitate conversation around a tag What is a #hashtag? A hashtag is the symbol: #. (See the definition in Socialbrite’s glossary.) It is also a Twitter term that describes a keyword, prefixed by that symbol, that helps people track conversations on Twitter. The hashtags site, a centralized directory […]
What are fundraising widgets and how can non-profits use them?
Last week, Chris Garrett and I gave a Techsoup.org presentation called Measuring Social Media ROI. A participant asked, “What is a widget?,” which Chris and I tried to explain, but only had limited time. Thinking it might be useful to source the answer from an expert, I invited Eric Schrader of the social fundraising company […]
Tweet for a cure to end SMA
The Gwendolyn Strong Foundation is among the new breed of foundations making creative use of social media. Founder Bill Strong, whose 22-month-old daughter, Gwendolyn, has a terminal, degenerative disease called Spinal Muscular Atrophy. Bill writes in to tell us: “SMA is the leading genetic killer of children, yet almost completely unheard of. There is currently […]
