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Target audience: Nonprofits, NGOs, foundations, social enterprises, brands, cause organizations, small businesses. No doubt you’re aware that more and more websites are getting more traffic with Facebook’s Like button. Facebook has been measuring the impact of these social plug-ins for almost a year now. Here’s what they’ve found: More traffic. The average site received a […]
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7 tips & a grid for social media measurement
Click image to enlarge. Guest post by Beth Kanter bethkanter.org Last week public relations and measurement professionals met in Lisbon, Portugal, for a summit hosted by the International Association for Measurement and Evaluation of Communications. Of interest was an workshop that was designed to begin setting the standards in social media measurement co-facilitated by KD Paine, […]
10 top collaboration tools for your organization
Huddle, Tungle.me, Dropbox & 7 other Web 2.0 solutions Target audience: Nonprofits, cause and volunteer organizations, NGOs, businesses, brands, Web publishers, educators, project managers. As nonprofits get more efficient and leaner in managing a 21st century workforce, they’re discovering that all kinds of Web 2.0 collaboration tools can help team members in multiple locations […]
How your nonprofit can make the most of Facebook groups
Mass notifications remain a key selling point of Facebook groups Ilove Facebook groups. Really. They can be the center of great community engagement and a campaign if used correctly and strategically. Facebook groups serve a different purpose than Facebook pages; groups are great for encouraging niche topic discussions and action, while pages are generally […]
How to make your tweets last longer with Twylah
If you use Twitter for your nonprofit, you’ve probably been able to meet amazing people, form unexpected alliances and find relevant conversations that you wouldn’t have found anywhere else. But there is one big problem with Twitter. Tweets lose juice. Fast. The graph above is a perfect example of a typical tweet’s lifespan. Born at […]
