Socialbrite https://www.socialbrite.org Social media for nonprofits Fri, 15 Jan 2021 10:06:17 +0000 en-US hourly 1 https://www.socialbrite.org/wp-content/uploads/2019/07/cropped-favicon-socialbrite-32x32.jpg Socialbrite https://www.socialbrite.org 32 32 How nonprofits can benefit from knowledge management https://www.socialbrite.org/2021/01/15/how-nonprofits-can-benefit-from-knowledge-management/ Fri, 15 Jan 2021 09:52:30 +0000 https://www.socialbrite.org/?p=25722 Nonprofits can take advantage of knowledge management tools to create, structure, share and retain knowledge within their organization.

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nonprofit team members
Can your team take advantage of the new breed of knowledge management tools?

Post by Mary Jo Johnson

The biggest asset of a nonprofit or social enterprise is its employees. The knowledge and experience its people bring will determine its institutional knowledge and dictate the direction in which it needs to head. This knowledge is ever-changing and needs to be both accessible and adaptable. So it’s critical to establish processes that determine how knowledge is disseminated throughout every effective organization.

This is where knowledge management comes in. 

What is knowledge management?

Knowledge management is the process of creating, structuring, using, sharing and retaining knowledge within an organization. Or simply put, it is the handling of knowledge and resources in an efficient manner inside an organization. 

Knowledge management has three main components:

  1. Accumulation
  2. Storage
  3. Sharing

By accumulating knowledge from the various experiences of employees and creating a platform to store it with the goal of sharing and disseminating that knowledge to people, you’ll create and enable a learning culture. 

Tapping into two types of knowledge

There are two types of knowledge within the knowledge management sphere. The differences between them is a fundamental concept of knowledge management. 

  1. Explicit knowledge. This is the type of knowledge that is codified and easy to teach. This is what’s found in books, mathematical equations, processes, memos and the like. This type is easily shared. 
  2. Tacit knowledge. According to Michael Polyani, tacit knowledge is “things that we know but cannot tell.” This is knowledge gained through experience and practice, like learning how to balance on a unicycle.

Knowing the distinction between these two types will help greatly when coming up with strategies for sharing knowledge across the organization. 

The cycle of knowledge management

The cycle of knowledge management has seven stages:

  1. Acquisition. Acquiring knowledge either through research, training, and education (explicit knowledge) or through daily experiences and know-how (tacit knowledge) should be done across the organization — individually or as a group. Gathering and exploiting knowledge is the first step of the knowledge management cycle. The tendency of a nonprofit organization (NPO), the vast majority of which have modest resources, is often to pass on this knowledge verbally when it would serve the organization better to codify it.
  2. Codification. This is the process of putting the knowledge that’s acquired into words. Not all knowledge can be translated into verbal or written language, however. This step involves creating job aids, training materials, write-ups, tests and other printed or written material or any form of media for consumption.
  3. Storage. This step is where repositories come in. These can be databases or manuals where people can go to access codified knowledge.
  4. Retrieval. This is the act of accessing stored knowledge. Retrieval should be simple and efficient.
  5. Distribution and presentation. This is making all that knowledge accessible to the people who need it. Knowledge can be presented in different formats and in different ways. This could come in the form of reports or training modules and presentations.
  6. Application. After knowledge is gained through distribution and presentation, it is now time to apply what was learned. This is where an NPO will plan its activities according to the knowledge it has gained.
  7. Creation. Because of the application of knowledge, an NPO can now gain new experiences that will give way to the creation of new knowledge from the new experiences and the cycle starts all over again.

Knowledge management tools

Knowledge management tools are systems used by organizations to share information. These can be customer relationship systems (CRMs) or knowledge bases or learning management systems (LMS). A good knowledge management tool like Slab will allow you to integrate all of the organization’s tools in one knowledge base and allow everyone in the organization regardless of tech-savviness to easily search, access, use and create content.

How nonprofits can take advantage

Revenue generation

As all nonprofits know, fundraising and revenue generation are key to helping the organization function and achieve its overall mission. Having a knowledge management tool allows an NPO to keep track of all its data regarding donations and incoming revenue, as well as to keep track of potential sources of additional revenue, not to mention the knowledge and connections that every fundraising event and outreach program will create for the organization. Knowledge management systems allow organizations to keep their books organized and accessible to the people who need them.

Volunteer and paid employee engagement

Volunteers participate in and support NPOs and their efforts to provide for their causes without expecting monetary compensation, and these volunteers have a wealth of knowledge and experience. Codifying their knowledge into a knowledge management tool can ensure that the explicit knowledge that the volunteers bring can be cascaded across the organization. The same goes for paid employees. Engaging both the volunteers and employees through knowledge transfers will not only broaden their experience but will also develop a culture of learning for the organization. This ensures growth for both the NPO as a whole and the employees and volunteers individually.

Sustainability

Sustainability is not just about going “green.” Sustainability for nonprofits means that the organization will endure changes in economy and political climate. It also means that the founders, stakeholders, donors and volunteers find long-term value in the organization. It also means that the NPO needs to take care of its assets, a.k.a stewardship.

A good knowledge management system will help an NPO achieve long-term viability by making knowledge and data easily accessible. Donors and stakeholders need reports and write-ups about the activities and programs of the NPO they support. They need to see that their donations are going to the right place and that the assets of the NPO are well taken care of and accounted for.

Conclusion

Knowledge management and knowledge management tools play a vital role in helping to buttress nonprofit organizations’ operations by making data easily accessible and therefore easily disseminated.

Take advantage of tools like Slab to enable team members to find vital information fast, without having to use multiple platforms and learning to navigate new tools. This helps foster growth through creating a learning environment in the most efficient way.

Mary Jo Johnson is content marketing manager at Slab.

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How to do social media marketing during the pandemic https://www.socialbrite.org/2020/08/04/how-to-do-social-media-marketing-during-pandemic/ Tue, 04 Aug 2020 08:54:06 +0000 https://www.socialbrite.org/?p=25702 Here are some principles that nonprofit organizations can incorporate into their social media marketing strategy to keep their user base intact during the coronavirus pandemic.

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Whether your nonprofit’s mission is wildlife preservation or another worthy cause, take steps to keep supporters engaged and involved. (Photo by smarko/Pixabay)

Post by Alma Causey

With the onset of the coronavirus pandemic, nonprofits and social enterprises have had to rethink their marketing strategies. Nonprofits have been scrambling to develop appropriate communication strategies to approach their stakeholders during these trying times.

With contributors sticking close to home and social distancing in force, it’s harder than ever to conduct outreach for even the most worthy cause.

In this post, we will share some principles that you can incorporate into your social media marketing strategy to keep your user base intact.

Social media marketing during COVID-19

When times are tough, staying connected becomes all the more important. Underscoring the importance of social media, people are turning to these platforms to keep themselves connected, informed and engaged.

Instagram and Facebook saw a 40 percent increase in usage during the early stage of the coronavirus outbreak. But the rise in social media traffic and online activity does not indicate that online outreach is business as usual. You’ll need to adjust your messaging to adjust to the new realities.

Foster relationships

1If you’re concerned about the durability of your nonprofit during these challenging times, you’re not alone. With people retrenching and the economy contracting at a historic 33 percent annual rate in the previous quarter, it may be the right time to focus on relationship building rather than fundraising and revenue generation.

This is a good time to experiment, to host conversations about a variety of subjects of interest to your target audiences, and to create valuable evergreen content on your blog to enhance your organization’s SEO.

Engage with the audience and forge relationships to develop goodwill for your brand and strengthen your position for the long run. Engagement can be driven simply by offering information about your ongoing causes, sharing your plans through visuals or multimedia, and even humor.

Be empathetic

2The ongoing pandemic is affecting everyone in one way or another. People are experiencing lifestyle transitions; some are working from home; others have been laid off because of the economic slowdown.

People are also experiencing a wide variety of emotions during these times. So make sure you double your efforts to be empathetic toward your followers and take care in what you post. Show your human side and share a few experiences about how the pandemic is affecting the people you serve or work with. That builds a bond and gives readers a sense that you understand what they’re going through and that you care about them.

There’s no need to mention the crisis explicitly every time in your content, but take into consideration how your content could be interpreted by a person facing a different reality than yours.

social media for nonprofits
Be sure to use social media thoughtfully during these difficult times.

Consider influencer marketing

3One form of marketing that might prove more productive than paid ads during and after the pandemic is influencer marketing. Influencers are people with a large following on social media and who carry considerable sway over consumers’ spending decisions. Influencer marketing has a human element that can promote organic growth and provide a higher ROI compared to ad spend.

However, do’nt get caught up in numbers when pursuing an influencer marketing strategy. Look for people who share your vision and are ready to give their 100% to help you achieve your goals. You can recruit them to become ambassadors for your cause. You can enlist them to attend virtual events.

Conduct research and use hashtags to find influencers in your niche. You can also use micro-influencer platforms like Fohr and Apexdrop to connect to influencers and bloggers and drive traffic to your social media channels.

Go global

4Although the coronavirus is a global pandemic, it’s affecting some regions worse than the others. For example, Taiwan, South Korea and New Zealand have done a better job in containing the virus.

The spread or slowdown of the virus in different regions will affect your social media traffic. So this may be a good time to diversify the regions you’re targeting to increase traffic from abroad.

Platforms like Facebook allow you to run targeted ads and put your product or services in front of new supporters. By targeting consumers in different geographic locations and markets, you can mitigate the risk and improve the returns.

Focus on the audience

5The pandemic has forced nonprofits, brands and businesses to reorient their priorities. Revenue generation has taken a back seat while consumer sentiment is now driving the marketing strategies.

Adding value to the lives of users through your content is now more important than ever as a marketing strategy. Any content that can inform, educate and motivate people is bound to gain traction during the pandemic. Look at what your nonprofit peers are doing — or not doing. Can you do it better or differently?

If you can offer solutions to some of the life problems faced by users, it will go a long way toward fostering goodwill and generating more engagement on your social media posts.

Conduct live streams

6Video content, especially live streams, is an effective tactic to connect with your supporters on social media. This is why it’s not surprising to see Facebook and Instagram Live views doubled in a single week during the COVID-19 outbreak.

Therefore, nonprofits should leverage this medium and allocate resources to YouTube, Facebook and Instagram Live, as well as webinars. Can you organize an online gathering of stakeholders or thought leaders in your sector? Perhaps host a weekly Zoom call or check-in. It can help you create content in a way that users are coming to expect.

Final thoughts

While the current crisis has impacted nonprofits on an unprecedented scale, we believe that organizations can weather this storm through smart social media marketing. Engage your users across a number of online and offline channels and use this time to build a community that will help you achieve long-term success for your cause.

Alma Causey is is an editor, architect and mother in the Netherlands as well as a blogger for setalks.

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How nonprofits can skyrocket SEO rankings with backlinks https://www.socialbrite.org/2020/04/29/how-nonprofits-can-skyrocket-seo-rankings-with-backlinks/ Wed, 29 Apr 2020 08:44:32 +0000 https://www.socialbrite.org/?p=25688 Your nonprofit probably has a worthy mission you’d like others to find out about.   Post by Nancy P. Howard SEO might not seem like something that’s top of mind for many nonprofits. SEO … isn’t that something that tech or marketing firms do? Well, if your goal is to get your campaigns and your […]

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Your nonprofit probably has a worthy mission you’d like others to find out about.

 

Post by Nancy P. Howard

SEO might not seem like something that’s top of mind for many nonprofits. SEO … isn’t that something that tech or marketing firms do? Well, if your goal is to get your campaigns and your organization’s mission to show up in the search rankings, then search engine optimization needs to be a priority.

Below we outline a time-honored strategy that explains how to make your website or blog’s home page and key pages turn up higher in Google search results and in other search engines. The key trick is strategic use of backlinks.

What is link building and why is it important?

Link building or growing a backlink profile is the process of collecting links from other websites that are directed to the nonprofit’s website or blog. So, for example, Forbes could be citing an article with expert opinion from the nonprofit’s website and linking to this article.

If a certain nonprofit’s website has a good backlink profile, it is likely to rank high in search engine results for different keywords. Higher search rankings mean that there will be more traffic with the click-through and conversion rates improving as well. There are different tactics that can help build a good backlink profile.

Now, easier said than done. How do you accomplish that?


Here’s a classic 3-minute awareness video from The Girl Effect with more than 2.4 million views.

Blogging and content creation

1One of the best ways to attract attention to a nonprofit is by having a blog on the nonprofit’s website. A blog will then have to be populated by articles, blog posts, videos, infographics, webinars, podcasts and so on. It isn’t necessary to have all of the types of content, but variety can still be quite beneficial.

For example, a video about the importance of protecting wildlife can bring awareness to the issue. It will also help a nonprofit dedicated to protecting tigers living in the wild generate more traffic to its website and encourage more people to support the nonprofit by sharing the video or donating even a small amount that could help out a lot.

Understanding what every content type is for will allow the nonprofit to better structure their strategy that will make the content’s impact bigger. Here are some ways to use content more effectively and efficiently:

  • Articles: Create high-quality and informative articles that become cited by reputable websites or online outlets.
  • Videos: Videos have the potential to go viral, potentially drawing traffic and tons of backlinks.
  • Infographics: There is no easier way to break down a process to its core elements than by using an infographic. If the infographic clearly explains how drugs impact a person’s life, it will often be used by different relevant websites and blogs to support their content — and will link back to your nonprofit’s website.
  • Webinars/podcasts: Though webinars and podcasts are not as common with nonprofits (it depends on the niche), they can still be very effective for bringing awareness to the cause and to the nonprofit hosting the webinars or podcasts.

Collaborations and partnerships

2As a nonprofit, you know that you can’t just always be asking for support from donors or other stakeholders. Sometimes you have to extend a hand and work with others.  Collaborations and partnerships have the potential for offering advantages for all parties involved.

The best way to find organizations or individuals to collaborate or partner with is by searching on social media platforms. This ensures that the potential partner has a sufficiently large online presence that will benefit your organization’s need for greater exposure online.

Once a list of potential partners is finalized, reach out abuot the prospect of a collaboration. Mutual shout-outs, hosting an event together, or other ways to partner should all be on the table. And an easy win-win is to get a backlink to your site or ongoing campaign as part of the collaboration.

Gaining backlinks

3An interesting way of gaining backlinks that has recently become more popular involves contacting the website where the backlink will be located and asking for the backlink directly. It seems a bit unusual, but from an SEO perspective it makes sense:

  • Content research: First, it’s necessary to do some research and find the highest-ranking articles on a certain topic. The best situation is when these articles are a few years old. Then, it is crucial to locate the backlinks these articles got from other websites because these will be the websites to contact in the end.
  • Content creation: The next step is content creation when the nonprofit creates similar articles to the one it located during research. The articles created by the nonprofit need to be the better versions of the originals with such things as extra research or statistics, improved visuals, more timely content, and so on.
  • Contacting: Once the articles are published on the nonprofit’s website or blog, the final step is contacting the websites that linked to the original article and asking them to change their link to a backlink to the nonprofit’s improved article.


Donorbox wrote a guest blog post for Socialbrite that included some of its notable campaigns, including one for the Salvadoran American Humanitarian Aid Foundation.

Guest blogging

4Last but not least, guest blogging is somewhat similar to tactic No. 1 above, but in this case, the content is created for other websites instead of for the nonprofit’s website or blog. Then, this content is used to link back to the nonprofit’s website, as long as the website where the content is published allows the guest post to include backlinks.

It’s important to understand though that guest blogging can only be effective for collecting backlinks if the websites where the content is being published are relevant to the niche of the nonprofit itself. So, for example, if the nonprofit is concerned with lifting the ban on certain dog breeds, guest blogging is appropriate on websites that are connected to this cause (e.g., a website dedicated to the joys of big-game hunting probably won’t be suitable).

Backlinks are only as good as the websites they come from, which is why approaching the process of selecting websites to guest blog for should be done with rigor. It’s crucial to check the policies of the website, its rankings in search results for different keywords, and the relevance of the topic the guest article will be about.

Increasing online presence

5To put it simply, the more online presence the nonprofit has, the more backlinks it can get on a regular basis without having to use any special tactics. The problem is that to increase online presence, all the tactics covered in this article have to be used in the first place.

But once the nonprofit has a big enough online presence and perhaps even a healthy social media following, it’s much easier to continue getting backlinks regularly just like big brands usually get backlinks because of their reputation.

Final thoughts

All in all, using backlinks to improve the SEO rankings of your organization’s website is not only possible but likely if you use all the necessary online marketing tactics sketched out in this article and create an effective digital marketing strategy.

Nancy P. Howard has been working as a writing expert at Online Writers Rating for a year. She is also a professional writer in such topics as blogging, IT and marketing. She loves traveling and photography and always is eager to meet new people.

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The complete guide to social media listening for nonprofits https://www.socialbrite.org/2020/03/25/the-complete-guide-to-social-media-listening-for-nonprofits/ Wed, 25 Mar 2020 04:11:33 +0000 https://www.socialbrite.org/?p=25665 Editor’s note: Awario is offering 50% off its Pro and Enterprise plans to any nonprofit. Head over to awario.com and let the team know that Socialbrite sent you. Post by Julia Miashkova Social Data Analyst, Awario Doing good requires goodwill — plus the right tools. Without either, doing good is not as good as it […]

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Take advantage of social media monitoring tools to advance your nonprofit's cause.
Take advantage of social media monitoring tools to advance your nonprofit’s cause.

Editor’s note: Awario is offering 50% off its Pro and Enterprise plans to any nonprofit. Head over to awario.com and let the team know that Socialbrite sent you.

Post by Julia Miashkova
Social Data Analyst, Awario

Doing good requires goodwill — plus the right tools. Without either, doing good is not as good as it could be. This is especially true to the nature of nonprofit work. To mobilize the public and inspire change, nonprofits need the right tools, and this goes for social media marketing more than anything.

There’s enormous potential in making the most of social media’s potential. Social media is there to build bridges — to local communities, mass media, donors, volunteers, influencers and everyone involved in helping to spread the word your cause. Meanwhile, social media tools are there to help nonprofits with all of the above.

How nonprofits can use social listening

Social listening tracking and analyzing mentions of any keyword online — is one of the biggest buzzwords in social media marketing. Listening in on social media conversations around a cause brings a slew of insights important for the success of nonprofit campaigns. Here’s what social listening tools can do for social good:

    1. Reputation management
    2. Community outreach
    3. Influencers and media outreach
    4. Fundraising
    5. Surveys, polls and research of any scope

The best part is, social media listening is automated to near perfection. All there is to do is pick one of the many social listening tools available today — the rest is pretty much left to the impressive technology behind them. Let’s see how it’s all done.

Reputation management

1Step 1 of social media listening is setting up a mentions monitoring alert. This usually takes as much as a keyword (a name, topic, hashtag, etc.) and preferences such as languages, regions and social networks to monitor. Once the alert is there, nonstop reputation monitoring is underway.

By looking at all mentions of a name or organization, as well as the sentiment behind them, nonprofits can get an instant and reliable assessment of their reputation. Over time, this translates into continuous reputation monitoring and clear insights into any fluctuations.

A sentiment graph showcasing a reputation crisis. Screenshot from Awario.
A sentiment graph showcasing a reputation crisis. Screenshot from Awario.

Social listening is all about real-time results. Whenever there’s a spike in negative mentions or just a negative mention against largely positive feedback, the tools are there to enable instant interaction with the user. This way, reputation management boils down to joining all relevant conversations as soon as they pop up online.

Community outreach

2Social media is the place to connect with communities. By knowing what drives engagement and inspires action across target audiences, nonprofits can better plan their messaging and activities with communities’ needs in mind.

What kinds of posts resonate best with local communities and beneficiaries? What are the biggest topics buzzing at any given moment? What social networks are most effective in spreading the word? With social media listening tools at hand, all of these insights, and then some, are available in a couple of clicks.

Sources of mentions. Screenshot from Awario
Sources of mentions. Screenshot from Awario

Social listening is how nonprofits get to know their communities. From there, it’s growing social media following, raising more and more awareness of the cause and getting people involved.

Influencers and media outreach

3One of social media listening’s many use cases is finding and monitoring niche-specific media outlets. Whether it’s staying in the know of what’s being done to help the cause globally or securing the support of relevant local mass media, social listening tools provide a comprehensive overview of the media landscape.

Top mentions of climate change. Screenshot from Awario
Top mentions of climate change. Screenshot from Awario

Finding and connecting with influencers is another basic application of social listening. By filtering all relevant online conversations by reach, it’s easy to see the biggest names that are already talking about the cause and could become advocates of specific nonprofits.

Interacting with influencers and transforming them into goodwill ambassadors doesn’t have to be a massive headache. Social listening tools allow for instant in-app engagement with the posts, which makes influencer marketing a tangible objective.

Fundraising

4Securing the funds might be one of the most time-consuming and stressful tasks all nonprofits need to do to keep their operation going. Luckily, social media listening is there to take lead on this one as well (and then, ironically, bring leads).

Leads are the people looking to contribute to the cause but lacking the guidance and resources to do so. Social listening tools have baked-in features meant to analyze the entirety of online conversations around a topic and detect potential givers.

donor
Leads feed. Screenshot from Awario

In addition to identifying individuals willing to get involved in the good work, social listening can be employed to discover grant announcements and other sponsorship opportunities. As always, all that’s needed is a mentions monitoring alert with keywords specific to the nature of the grant.

Surveys, polls, and research of any scope

5Social media is the world’s biggest database of audience insights. Whatever there is to discuss, chances are somebody has already started a corresponding discussion online. Hence, in the age of social media listening tools, conducting a survey, a poll or research is only a matter of fetching the data that’s already there and applying inbuilt analytics to it.

The best part is, there’s virtually no limit to the research scope. Social listening tools process huge chunks of data in no time at all, which translates into effortless, reliable research with no additional resources needed.

word cloud
Word cloud for mentions of Greta Thunberg

The efforts put into tracking shifts in public opinion can be reduced to daily emails or instant notifications on Slack. Social media listening tools will be on duty 24/7, which ensures real-user feedback on any issue related to the cause.

Recap

Behind the overwhelming billions of social media posts are people who want to do good but don’t always know how. Social media monitoring and listening is the way to tap into all of the online conversations and guide nonprofits to their target audiences, opinion leaders, media outlets and potential givers.

By using social listening tools, nonprofits get access to all the goodness social media has to offer without hiring an entire social media marketing team. I hope this guide serves as an inspiration and how-to for transforming online conversations into valuable aids for doing good.

Image at top: Vox Efx
Julia Miashkova is social data analyst with Awario. She has a background in public relations and SEO and is currently focused on social media listening, data journalism, research and analytics.

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How Donorbox powers these nonprofits’ fundraising https://www.socialbrite.org/2020/03/09/how-donorbox-powers-nonprofit-fundraising/ Mon, 09 Mar 2020 04:28:10 +0000 https://www.socialbrite.org/?p=25648 Post by Lylene Corado Donorbox Nonprofits today have a variety of options when it comes to online fundraising. More than 30,000 organizations from 25 countries now use Donorbox’s fundraising software. Donorbox is a powerful and efficient next-generation fundraising system that allows organizations to raise more donations, implement smooth donation management, promote fundraising campaigns in a […]

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donorbox

Post by Lylene Corado
Donorbox

Nonprofits today have a variety of options when it comes to online fundraising. More than 30,000 organizations from 25 countries now use Donorbox’s fundraising software.

Donorbox is a powerful and efficient next-generation fundraising system that allows organizations to raise more donations, implement smooth donation management, promote fundraising campaigns in a variety of ways and establish lasting relationships with donors.

Thousands of fundraising professionals have turned to Donorbox to raise more than $250 million in donations. From nonprofits to churches, organizations have launched onlilne campaigns on behalf of a variety of causes using the company’s donation platform.

While they all have different hints and tactics for success, there is one thing they all share in common: They’ve incorporated donation software into their arsenal. The fundraising software facilitates tracking your donors, accepting online donations, creating social campaigns around your fundraising activities and more.

Here are some of the campaigns run with Donorbox:

Some of the kids helped through the Shanti Bhavan Children's Project.
Some of the kids helped through the Shanti Bhavan Children’s Project.

Shanti Bhavan Children’s Project

Shanti Bhavan (“haven of peace” in Hindi) is an Indian 80-G and U.S. 501(c)(3) nonprofit based in Bangalore, India. The organization runs a pre-K-12 residential school in Baliganapalli, Tamil Nadu. The school enrolls 12 girls and 12 boys (at age 4) each year for its entry-level preschool class. From then on, students are in school throughout the year, except during the summer and winter holidays.

Students go to Shanti Bhavan at no cost and are given nutritious foods, shelter, education, medical care, clothing, and emotional and mental support.

The organization is accredited by one of the strongest academic curricula in India, the Council for the Indian School Certificate Examinations (CISCE), and conducts the ICSE and ISC exams for students in grades 10 and 12. After 12th grade, Shanti Bhavan also covers their university education.

As a non-profit organization, the main barrier organizations face is securing sustained and long-term funding. Donorbox has been able to meet their needs and has raised more than $1.44 million through the Shanti Bhavan Children’s Project.

In addition, with the great features that come with the software, Donorbox also connects them with new sponsors to achieve fundraising goals.

charles-fundraiser
Charles’ fundraiser for Truthout.org.

Truthout

Truthout is a nonprofit 501(c)(3) news organization whose goal is to deliver independent reports and commentary on a wide range of social justice matters. Since its founding in 2001, the organization has based its advocacy work on the tenets of transparency, accuracy and independence from partisan forces and corporate influence.

Truthout portrays itself as a form of journalism seeking justice. The organization relies on its audiences and contributions from foundations that are committed to its work. Individual readers’ donations have amounted to an average of 81% of its yearly budget over five years. Some major areas of interest for Truthout are mass imprisonment, climate change and social justice.

Combined with an evolving scale-up strategy, Donorbox remains a pivotal tool in Truthout’s quest to strengthen its sustainable funding sources. So far, it has raised more than $1.2 million and procured more than 45,000 donations through the Donorbox platform.

Project Charley’s newest device, the Trexo Robitics device, allows a child to walk independently.

Project Charley

Project Charley was established to provide state-of-the-art neurological rehabilitation facilities in Austin, Texas. The nonprofit shares stories of those who have been impacted to increase resources and promote awareness in our community.

To bolster its cause, Project Charley has built strong relationships with strategic partners, found an operating partner in Austin and formed an advisory board to help lay the groundwork.

Donorbox continues to be the organization’s first choice for fundraising. The software has powered campaigns to help it raise more than $436 so far.

El Salvador schoolkids
Schoolchildren in El Salvador, young constituents of the Salvadoran American Humanitarian Foundation.

Salvadoran American Humanitarian Aid Foundation

Salvadoran American Humanitarian Aid Foundation (SAHF) is a nonprofit non-sectarian tax-exempt 501(c)(3) that operates in El Salvador through its affiliated foundation FUSAL in the country and other agencies. Since 1983, SAHF has disbursed nearly $600 million in in-kind support to more than 550 health-related programs and institutions across El Salvador.

SAHF and FUSAL are dedicated to supporting education, health and human development programs that seek to improve the well-being of all Salvadorans. Collectively, SAHF and FUSAL harness the kindness, social responsibility and goodwill of their supportive supporters to promote the sustainable well-being of the people of El Salvador.

Despite the challenges in raising funds for these causes, Donorbox has been a breakthrough in helping them generate $152,112 in a short time.

Conclusion

For several years, organizations have been turning to Donorbox’s donor management software to leverage solid relationships with donors, increase engagement, conduct more effective campaigns, raise more money and expand their reach.

To be effective, a nonprofit needs to optimize its  fundraising. A philanthropic organization needs to meet the right donors at the proper time while keeping track of donors on a reliable tracking system. Head to Donorbox to learn more.

Lylene Corado is on the outreach team of Donorbox.

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Why nonprofits should send cold emails https://www.socialbrite.org/2020/02/28/why-nonprofits-should-send-cold-emails/ Fri, 28 Feb 2020 05:39:24 +0000 https://www.socialbrite.org/?p=25628 Nonprofits can take advantage of the tactic of sending cold emails in a way that can generate more donations and not violate the recipients' trust. This article includes a special offer to nonprofits from Wiza.

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cold-weather

Editor’s note: Wiza is offering its Pro account for free (with 100 email credits) to any nonprofit. Head over to Wiza.co and let the team know that Socialbrite sent you.

Post by Stephen Hakami
Founder & CEO, Wiza

You may have heard about about the tactic of sending cold emails, but you’ve written it off as a marketing strategy for your organization.

It sounds a bit questionable, maybe even a little spammy. But might it actually generate more donations?

Short answer: yes.

Longer answer: yes, and there’s a great way to go about it that doesn’t violate the recipients’ trust. 

Why try the cold email approach?

People like to support causes they care about, especially if they have money set aside for charitable giving. But if they don’t know about your nonprofit’s needs or cause, how will they support you?

Your communication or marketing team knows it’s essential to get the word out. So we’re here to suggest that sending personalized cold emails can be much more effective than sending mass emails. Let me explain. 

Cold emails are very effective at generating donations because you can personalize them. 

They also provide a helpful means of learning more about potential supporters. By emailing, you can easily track open rates and responses to your cold emails. You can see what content and information resonates with potential supporters — and what needs work. 

So how do you actually reach out to your potential stakeholders with cold email? 

How to send cold emails for your nonprofit

Below are some cold emailing techniques specifically tailored for nonprofits. Whether you’re just getting started or you already have a strategy in place, these tips can help you get the most out of your email performance.

Personalize it

The key factor to a successful cold email campaign is personalization. 

With mass emails, it’s not really specific to the recipient. But when you send cold emails to individual leads, you can use their name, reference their professional career and even mention causes they’ve listed on their LinkedIn profile.

Use this knowledge to your advantage. Seeking to make each email personal not only gives you more promising leads to begin with, but it also increases your chance of getting a response. 

Optimize your subject title and opening line

If your subject line piques the recipient’s interest, you’ve got them hooked. Then you just need to reel them in with the opening line of your email. 

But how do you improve your subject line and first sentence?

Tips to increase your open rate

Here are some suggestions:

  • The subject line shouldn’t focus on you, it should focus on them. Try these as titles:
    • “I have a question for you”
    • “How do you ___?”
    • “What causes will you support this year?”
  • Don’t start your email with your position title or even your nonprofit name. Instead, try these:
    • “I noticed you were interested in ___”
    • “It looks like you might care about [this cause] …”
    • “Are you looking to get involved with [a movement]?”
Army 2nd Lt. Monserrate Vergara from the 1st Mission Support Command, U.S. Army Reserve Puerto Rico, reads a Thanksgiving book to children during a story time event. Tell stories as part of your nonprofit's outreach.
Army 2nd Lt. Monserrate Vergara from the 1st Mission Support Command, U.S. Army Reserve Puerto Rico, reads a book to children during a storytime event. Tell stories as part of your nonprofit’s outreach.

Tell a story

Storytelling is a powerful tool. If your nonprofit helps people in need, share those stories in your cold emails. This will help people connect with your mission and get on board with what you’re doing.

It will also show them how important their support is to your organization.

So instead of just saying, “Your donation will help feed one person for six months,” share how an individual was helped by people’s donations. Show them rather than just tell them. 

You’d be surprised at how many people are happy to share their stories about how your nonprofit helped them. Share those stories with potential supporters so you can get more donations and, in turn, help even more people.

Alert leads of your events

Do you have an event coming up? Reach out to your leads and let them know. With this method, there’s a clear call to action: Come to our event. This especially works if it’s a free event that encourages donations.

This could be anything from a holiday event to a food drive to an auction. Whatever it is, make it clear in your email what they can expect if they come. Also, tell them what they’ll get out of it.

Then, as the event date approaches, send them a reminder email to elicit a higher response rate. 

Send a thank-you email

When someone donates to your organization, make sure you thank them personally. Even if you got the chance to thank them in person, still send a personalized follow-up email. 

Here’s what to include in your thank-you email:

  • Say thank you at the very beginning of the email
  • Tell them how their donation is helping, reinforcing their decision
  • Ask them to share on social media what your nonprofit is doing

So, yes, you should be cold emailing leads as a nonprofit. And, yes, they can generate more donations, if you do it well. Using these methods, you’ll be able to improve your cold emailing strategy.

Image at topVictoria Nevland / Creative Commons BY NC

Stephen Hakami is founder and CEO of Wiza, a service that allows anyone to quickly create email lists from the contact information in LinkedIn Sales Navigator.

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How your nonprofit can get the most out of Twitter https://www.socialbrite.org/2020/02/13/how-nonprofits-can-use-twitter/ Thu, 13 Feb 2020 09:06:37 +0000 https://www.socialbrite.org/?p=25605 Interested in using Twitter on behalf of your nonprofit, social enterprise or cause? Before you forge ahead, make sure you do the necessary prep work. Here are five things you need to get started.

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twitter

Begin to master Twitter for your organization with these five steps

Post by Ashley Halsey

Ashley HalseyInterested in using Twitter on behalf of your nonprofit, social enterprise or cause? Great, that willingness to take the plunge is a big step all by itself. Before you forge ahead, make sure you do the necessary prep work.

How do you promote your mission or cause and engage with your followers while maintaining a healthy and respectful relationship with them? Every organization’s approach will vary somewhat, but here are several steps you need to take to have the largest impact and effect real-world change.

Master the basics

1There are some basic mechanics you’ll need to know about Twitter to help you create tweets that work well on the platform and follow the rules of the website. For example, all tweets need to be written within 280 characters, and although you can stack multiple tweets on top of each other for a kind of long-form content post, short and sweet tweets are the most effective.

You’ll want to vary your tweets, retweet some respected figures or thought leaders in your space and add images and links to your posts. If you want to track how many people are clicking on your links, use a site like bit.ly.

Optimize your Twitter bio

2“Before people start reading your Tweets and decide to follow you, they’re going to take a look at your profile to see if they want more of what you have to offer,” advises Sarah Turner, a social media marketer at Writinity.com and Researchpapersuk.com. “So you need to take time to set up your profile to make sure it has an impact and attracts the right followers.”

She suggests using a high-quality profile picture and a high-quality banner across the top. Try to avoid using generic photos but instead create custom imagery that displays information about your NPO, she adds.

For your bio section on your account page, you have 160 characters to sum up what you do and what kind of impact you’re trying to make on the world. Try to include one powerful hashtag here to increase your chances of being discovered, but keep it to one or two.

Also, make sure all your basic information is filled out, including your location and a link to your website.

funding raising campaign

Define your nonprofit’s Twitter voice

3Every organization has its own brand. Given that Twitter is an especially personal platform, you need to work on defining the voice of your brand and how you’re going to sound. There are several ways to approach this.

As a profit, you’ll want to choose your Twitter voice to resonate with your target markets emotionally. If you’re trying to market to young mothers, you’ll write a tweet differently than if you were targeting a 50-year-old male donor.

The most important thing to remember is that you need to come across as genuine and authentic. People can tell a mile off if you’re being fake and putting on an act. While you want to inject some personality into your tweets to stand out, it can pay to have one person in control of posting your tweets because then it’s easy to keep the voice consistent.

Make your tweets engaging

4“It’s important for people following you to want to interact with your tweets. You want engagement,” advises Linda Ferrinho, a nonprofit blogger at Draftbeyond.com and Lastminutewriting.com. “As an NPO, chances are you want your followers to take action on what you’re saying, to react emotionally to your message. You want to inspire and educate them.”

There are lots of ways to achieve this. Begin by adding a relevant image to your tweet, which boosts your retweet rate by about 35% on average. Note, you can attach up to four photos per tweet, so use these wisely.

You can also attach videos up to 140 seconds in length or attach a GIF either via a link or by using any of the GIFs from the Twitter database. Another handy feature you may want to use is a poll, which is great for getting people involved while hearing about their opinions on your NPO topic.

Use hashtags strategically

5Hashtags allow you to organize and share content under a specific subject — or to latch onto a trending topic. When someone searches for the topic or clicks a hashtag, your content will appear as part of the thread. While the concept is simple, it’s important to make sure you’re using the correct hashtags for the tweets you’re creating and that you post about trending topics to further boost your potential reach.

Ashley Halsey is a professional writer at Luckyassignments.com and Gumessays.com. A mother of two children, Ashley enjoys traveling, reading and attending business and marketing training courses.

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The ultimate email guide for 2020 https://www.socialbrite.org/2019/12/13/the-ultimate-email-guide-for-2020/ Fri, 13 Dec 2019 08:11:38 +0000 https://www.socialbrite.org/?p=25585 Here are some key points to remember in planning and executing an email campaign for a nonprofit, whether it's a fundraising blast, an update for your stakeholders or a branding exercise to introduce your nonprofit to new audiences.

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Email_marketing_guide

Five tips on how to up your email marketing game in the year ahead

Post by Evaldas Mockus, Omnisend

Whether you’re a nonprofit, a social enterprise or a small business, beginning an email campaign can be a daunting affair. This is especially true for organizations new to email marketing. Before you do anything else, you should get a handle on email deliverability best practices to bone up on how to reach new subscribers as well as how to pump up those email open rates.

Once you’re ready to go, here are some key points to remember in planning and executing an email campaign, whether it’s a fundraising blast, an update for your stakeholders or a branding exercise to introduce your nonprofit to new audiences.

Consider your audience

1Before you even think about hitting send, you need to do some homework. Start by conducting some research into your target audience’s demographics and preferences to see which messages might resonate with different constituents, whether they’re your members, donors, volunteers or partners.

As you consider your constituents and their needs, ask yourself these questions.

  • Who is my target audience?
  • What would my constituents want from an email newsletter?
  • How can I give my constituents what they want?

You need to consider your audience’s desires if you want to create an effective newsletter. Brainstorm ideas about how you can provide value, information and messaging about what they’d want.

socialpilot
Socialpilot: one option as a social media scheduling tool.

Cross-promote

2You can cross-promote your email newsletter through other channels. You can start your email campaign growth by targeting people who’ve already donated or expressed loyalty toward your organization. They already have an interest in your cause or mission, so they may want to receive emails from you. From there, they can share your nonprofit’s mission with their friends and expand your reach.

You can cross-promote in lots of ways online. If you have a social media following, make a post on your Facebook, Twitter or Instagram account about the new email campaign. For effective cross-promotion, you should consider a social media scheduling tool. This will encourage your current followers to sign up for your newsletter when they’re most likely to be online. You can also make your email newsletter sign-up a noticeable part of your website, drawing in more of your customers.

Provide incentives

3People like to have a reason to join an email newsletter. After all, they are giving and trusting their personal email accounts to your organization, so you need to give them a good reason to join.

There are different ways you can provide incentives for your members, so here are a few ideas.

  • Provide exclusive information that they can’t get anywhere else.
  • Offer something exclusive through the newsletter — perhaps a chance to meet your executive director or contribute their ideas for a cause.
  • Enter each email subscriber for a chance to participate in a real-world event.

You can try a lot of creative approaches to providing incentives for your members. Find the ones that work best for your organization.

Provide a call to action

4Whatever else you do in your newsletter, each email you send should include a call to action. A CTA drives your subscribers to take specific real-world actions on behalf of your nonprofit or your cause. CTAs can vary depending on what you want to achieve and what you want your subscribers to do.

A CTA can be as simple as encouraging people to click on a link to following your social media accounts to contributing to your cause. Make sure the call to action is clear and simple for it to be effective.

Improve your campaign & open rates

5After you prepare the emails and send them out, you need to see how your subscribers react to your emails. What is your open rate? Your click-through rate? Your ROI? These metrics will help you identify ways you can improve your campaign going forward. You can adjust the length of the email, experiment with the subject line, change the CTA and make other necessary changes.

Don’t forget to ask your constituents’ opinions. Surveys work wonders at collecting data for you. See what they think about the contents of your email newsletter or your organizaion’s plans and priorities. Keep in mind that you may need to provide an incentive for some people to participate in surveys.

While you may reach a point where you’re happy with your email marketing, you should always seek to improve it. While it’s near impossible to be perfect, you can always strive to provide the best newsletter possible. Keep improving and developing your email marketing to maximize your profits and bring success to your organization.

How about you? What steps have you take to up your nonprofit’s game when it comes to email marketing?

Evaldas Mockus is an experienced Search Engine Optimization (SEO) specialist who has worked in information technology and SaaS companies. Currently he is associated with Omnisend, an e-commerce marketing automation platform built for growing e-commerce businesses. Follow him on LinkedIn.

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7 tools to make content creation for your nonprofit easier https://www.socialbrite.org/2019/12/05/tools-to-make-content-creation-for-your-nonprofit-easier/ Thu, 05 Dec 2019 11:20:20 +0000 https://www.socialbrite.org/?p=25571 While content creation may sound challenging to nonprofits with a limited staff and resources, it can pay off in a big way if you use the right tools.

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google-trends

Google Trends: getting a handle on topical conversations.

Post by Daniela McVicker

Content creation is a critical part of getting exposure and spreading awareness for your nonprofit’s message. While content creation may sound challenging with a limited staff and resources, it can pay off in a big way if you use the right tools.

Below we outline seven tools and resources you can use for free or minimal cost as part of your organization’s content creation strategy.

Google Trends

1Let’s start with the basics. Google Trends is a tool that helps us find the inspiration we need for writing appealing and interesting content.

Our target audience will want to read about topics they’re interested in. This means we need to do some research to see what are the trending and most searched topics or keywords — and how it may tie to your nonprofit’s mission.

Google Trends is a tool that can help us do just that. You can:

  • search for a term or topic
  • analyze the interest for that term by region and period of time
  • find out which subregions are interested in the term the most
  • get the data necessary for choosing the perfect topic

This tool will make the brainstorming phase more guided and results-oriented. It helps you arrive at a decision about which topics to focus on and backs it up with evidence and data.

A search on Buzzsumo for "mental health" stories.
A search on Buzzsumo for “mental health” stories.

BuzzSumo

2Similar to Google Trends, BuzzSumo is another tool that can help us understand which topics are trending online. It can also help learn what people are searching for the most.

The tool allows us to:

  • explore ideas and get inspired
  • track the current situation within our cause or niche
  • find influencers and see what they’re doing
  • analyze popular articles and posts to get insight

The tool does all the analysis and all that’s left is to draw conclusions and apply them to your content. It’s a valuable tool that provides the right data for your content or marketing team to draw from.

Canva
Canva: The top free tool for creating designs.

Canva

3When we search the Web, we look for interesting blog posts or social media posts to read. So your content team will want to make sure your posts are accompanied by an appealing visual.

A visually arresting image can make potential readers stop scrolling and pay attention. This is why it’s highly important that you make your content rich in visuals.

The No. 1 tool people from around the globe enjoy using is Canva, a free graphic design tool.

Canva makes it easy to:

  • create stunning social media posts
  • create attention-grabbing infographics
  • make your content visually rich
  • add brand identity to your content

The tool is easy to use. It has endless options and features that are simple to master. So it’s a worthy addition to help with executing your content creation strategy.

grammarly
Spot grammar and spelling mistakes with Grammarly.

Grammarly

4If we want people to take us seriously, we need to act like true professionals. That means that the quality of our written content needs to be a top priority.

A tool that analyzes and helps you polish your sentences, Grammarly should be a part of your team’s content workflow.

Here’s what Grammarly does:

  • corrects spelling mistakes
  • corrects grammar mistakes
  • suggest sentence structure corrections
  • suggest synonyms
  • gives an analysis of the written content

Every nonprofit needs content that is impeccable and highly professional. All we have to do is upload the Word document to Grammarly. Then, we correct the mistakes and download the improved version. While the basic version is free, Grammarly Premium costs $19.98 to $29.95 per month.

You have other options as well, such as the online service Top Writers Review, which can provide professional help for more demanding tasks.

Hemingway
Make your sentences sing with the Hemingway app.

Hemingway

5Another brilliant tool you might consider to make your content more readable and suitable for your target audience is the Hemingway app.

The app lets the users paste the text and then analyzes the following features:

  • readability
  • number of adverbs
  • passive voice usage
  • complicated phrases
  • sentence structure
  • sentences that are hard to read

The tool suggests changes to beef up content to make it leaner, to the point and digestible.

pixabay
Some of the free images available at Pixabay.

Pixabay

6When we think about content rich in visuals and appealing to the eye, we can’t imagine it without beautiful images. Not every nonprofit can afford to hire a professional photographer who can create images specifically for its needs.

Luckily, there are royalty-free images you can use, and Pixabay offers a wide range of these photos.

All you have to do is:

  • visit Pixabay
  • type the term you’re looking for
  • choose an image you find most suitable to accompany your content

A wide range of royalty-free images is available for you to snag, download and use in your content.

se ranking
SE Ranking: a tool to help improve your SEO efforts.

SE Ranking

7SEO (search engine optimization) is one of the key elements of any content creation strategy. When writing articles or blog posts, you’ll want the content to rank high in Google searches. This will bring more organic traffic and expand the number of people who’ll see your post.

That means that we have to pay attention to SEO and how to improve our content to make it perform better.

SE Ranking is a tool that can help improve your SEO efforts and make the content more SEO friendly. Here’s what it does:

  • analyzes keywords
  • provides insight into search volume and popularity
  • suggests other similar keywords
  • shows popular keyword ads

By using this tool, you’re gaining valuable insights into the terms that help you gain more visibility for your content.

How about you? What strategies have you used to streamline your content production process?

Daniela McVicker is a blogger and content editor for Rated by Students, where she is responsible for creating engaging blog posts and social media content that resonates with readers.

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5 ways to use a smartphone for fundraising https://www.socialbrite.org/2019/11/04/how-to-use-a-smartphone-for-fundraising/ Mon, 04 Nov 2019 11:12:40 +0000 https://www.socialbrite.org/?p=25537 A text-to-donate campaign for the American Red Cross. Post by Brooklin Nash Smartphones are the key to the future of marketing. And like it or not, marketing is an important part of the day to day functions of most nonprofits. Marketing drives donations, which drives what nonprofits are able to accomplish. As smartphones become more […]

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american-red-cross
A text-to-donate campaign for the American Red Cross.

Post by Brooklin Nash

brooklin-nashSmartphones are the key to the future of marketing. And like it or not, marketing is an important part of the day to day functions of most nonprofits. Marketing drives donations, which drives what nonprofits are able to accomplish.

As smartphones become more and more important to the marketing scene, it’s important that those working for nonprofits also understand how smartphones can be used for fundraising. Here, we detail just five of the many roles that smartphones can play in raising funds for your nonprofit.

If you’re not convinced that smartphones are important, consider these statistics:

  • There are 2.7 billion smartphone users worldwide.
  • The average smartphone user is one their phone for more than 4 hours a day.
  • As of November of 2018, mobile devices accounted for more than 48% of all web traffic.

With the importance of mobile marketing in mind, consider these fundraising techniques using a smartphone.

Text-to-donate campaigns

1Most people who work for nonprofits are likely familiar with the concept of a text-to-donate campaign. The premise is that those wishing to donate can text a specific shortcode to indicate their intent to donate, and can either donate via the bill they pay their cell phone provider or be provided with a link to donate online.

These types of campaigns can be useful in their simplicity ⁠— they’re easy to set up, and you can see the results quickly if you’re tracking text responses.

Because donations can be made with so few steps, text-to-donate campaigns are an easy way to engage existing donors. There’s no need to provide a ton of new information or re-explain where the money is going. Simply tell those already familiar with your organization what your need is, and they can respond financially almost instantly.

Organization-specific apps

2You don’t need to reply solely on text messages and calls to make good use of your donors’ smartphones. One way to be proactive is to develop an app made specifically for donors and supporters of your organization.

Apps can be beneficial in that they can be all-inclusive. They can take the place of a mobile webpage, a newsletter, and a fundraising link. They can include features such as:

  • An “About Us” page
  • Your organization’s blog
  • A donation form
  • A list of needs
  • Updates and news
  • Pictures
  • Videos
  • Job or volunteer listings
  • Records of an individual’s past donations
  • And much more!

Unfortunately, personalized apps often cost more money, time, and resources,  making them an unrealistic option for those from smaller nonprofits or those struggling financially. Additionally, you have to have an incredibly committed donor base to find enough people willing to download such an app.

While apps may be the most beneficial of the options presented here, it’s also likely that they’re the least likely.

Website and social media optimization for mobile

3Even if your organization has an app, it’s important to make sure that your website and social media content are mobile-friendly. Because about half of all web traffic comes from mobile devices, it’s equally important that your website looks good and makes sense on a smaller screen.

What does this have to do with fundraising? Well, everything.

Nonprofit websites should be a source of information and a major draw for donors. No one will give you money if they don’t know what their money will be supporting. No one gets invested in a cause without understanding why that cause needs advocates.

Ensuring that mobile viewers of your site can easily view and navigate your content essentially doubles the reach of your site ⁠— and, presumably, your donations.

Sharing information via calls & texts

4In the same way that a well-designed and current website can draw donors, consistent communication can keep existing donors coming back to give time and time again.

Voice calls, or even voice broadcasts, add a personal touch to any communication. Voice calls or text messages can be used to keep everyone in your donor base on the same page. Do you have a new program, a new fundraising need, or a new staff member? Do you want to share specific prayer requests or goals you’ve met?

Even the messages that aren’t strictly asks can be beneficial in the fundraising process because they help you build rapport with donors that you don’t see face to face on a regular basis.

When the time comes that you need money, or perhaps when your donors have an amount they’re willing to give, everyone already knows what you’re doing, where you are, and what your biggest needs are. There’s no playing catch-up. What’s more, if you’ve communicated with a donor recently, your organization probably comes to mind much more quickly when someone has extra money to give.

When donors are informed, they become more engaged. When they’re engaged, they become more involved. The more involved they are, the more likely they are to commit their money (and time) to your cause or organization.

Gathering information via calls & texts

5Additionally, both voice broadcasts and mass text messages can help you gather feedback or concerns from donors. Listening to what questions or comments they have is the best way to provide them with what they want.

This doesn’t mean that you should only ask for input from donors right before asking them to give. Rather, you should be keeping up a constant dialogue with donors so that you’re always aware what questions or concerns they have and how they think you’re doing.

Of course, you can’t act on every bit of feedback you receive. You can, however, stay in communication so that even when you don’t respond directly to a specific concern, your donors always know that you’re learning and changing how your organization functions.

Smartphones: The Swiss Army knife of nonprofit marketing & fundraising

Obviously, smartphones are valuable to nonprofits in more than one way. They are multifaceted tools with a lot of potential. They can help nonprofit admin to both talk to and hear from donors, double the visibility of a website, and serve as avenues for donations and learning opportunities for those who are unfamiliar with the organization.

Most of these fundraising or marketing techniques cost very little, leaving little room to argue about their overall value to the nonprofit scene.

Brooklin Nash writes about the latest tools and tech trends for DialMyCalls. When he’s not writing, you can find him reading YA dystopian fiction (with guilty pleasure) and cooking. You can catch him on Twitter at @realBrookNash.

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