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Here are 14 ‘levers’ you need to be pulling Like any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals. Yes, you need to have a an effective Facebook Page where fans can easily interact (see “11 Quick Tips to Enhance Your Facebook Fan Page” by @franswaa). […]
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How social media can give a face to the homeless
Guest post by Kari Dunn Saratovsky Case Foundation Armed with just $45, a laptop, and a small handheld camera, Mark Horvath set out on a journey that will forever change the face of homelessness in America. I had the opportunity to catch up with Mark as he made his way back to California following a cross […]
Why you need to share your story
The sprouted seeds that create most non-profits are often powerful and personal stories. Stories that can revive a bored board meeting or fuel a fundraising event. They can be told with pictures, videos, or blog posts. But sometimes they need to be told face to face. Last weekend I had the privilege of attending a […]
6 Twitter tips for journalists
I‘ve produced two new printable handouts for the annual conference of the Online News Association this weekend: 6 Twitter tools for journalists (PDF, also at http://bit.ly/6twittertips) and 8 ways to use social media in the newsroom (PDF) — see the accompanying post. While the PDFs are spiffy-looking, they’re less than optimal for search engines and […]
8 ways to use social media in the newsroom
For the annual conference of the Online News Association this weekend, I’ve pulled together two new printable handouts: 8 ways to use social media in the newsroom, available at http://bit.ly/social-flyer, and 6 Twitter tools for journalists (PDF — and see the accompanying post). I’m speaking on the aptly named Social Media Mania panel on Saturday. […]
