Target audience: Nonprofits, social media managers, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook administrators. The difference between a Facebook update that gets results, and one that doesn’t is the content. After all, Facebook users primarily share content they find useful and interesting. But knowing this and actually doing this takes more that just “posting awesome […]
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How nonprofits can reach youths with Vine & Instagram
Nonprofits traditionally have had trouble attracting today’s youths because many causes have a hard time reaching young people on their own terms. Tailoring your nonprofit’s marketing strategy to the interests of youths by using Vine and Instagram could mean the difference between getting them involved in your cause for years to come — or not at all.
Twtrland: Find your nonprofit’s top influencers
Today digital marketing is less about blasting out your message and more about convening a conversation about your product, service or cause. Here’s a look at Twtrland, a new startup that helps businesses and organizations connect with the top influencers in your sector.
Facebook tweaks news feed to spotlight more quality content
Facebook has changed its news feed to display more high-quality content from reputable Facebook pages and filter out content from pages seeking to game the news feed. What does this mean for your organization?
How you should be posting content on Facebook
Carve out some time for this 13-minute video. In it, I go over a Facebook page management process that I recommend to all of our clients. You might have a Facebook account, but do you have a systematic way to manage it? The video lays out how to go through a five-step process: Monitor and […]