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The Story of Stuff from JD Lasica on Vimeo. Filmmaker Annie Leonard offers advice on becoming a network-centric organization At the TechSoup Global Contributors Summit in San Jose on March 15, Annie Leonard, an independent filmmaker in Berkeley, Calif., gave one of the standout talks, discussing how The Story of Stuff — the film […]
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Highlights of Facebook’s major upgrade to Pages
On Thursday Facebook launched a completely new version of Pages, to help you “manage communication, express yourself, and increase engagement.” There are three significant changes to Facebook Pages, in addition to several minor changes: Log in as Page or Profile – You can now toggle between being logged in as a Profile or logged in […]
15 ways to enhance your Facebook influence
Facebook friends photo grid by Dan Taylor (CC BY on Flickr) Tools & tactics to build authority as a nonprofit advocate Target audience: Professionals at nonprofits, NGOs, government agencies; educators, Web publishers, individuals. Second of two parts. Also see: • How nonprofits can take charge of Facebook’s news feeds Most people use Facebook for personal […]
How nonprofits can take charge of Facebook’s news feed
New tool: The EdgeRank Checker app shows how well your Facebook Page is performing. It’s the heart & soul of Facebook — and few people understand it Target audience: Nonprofits, cause organizations, NGOs, government agencies, educators, Web publishers, journalists, individuals. Also see Part 2: 15 ways to increase your Facebook stature Over the years, […]
Why you want to create a Facebook Page, not a Profile, for your nonprofit
I’ve been chatting with Will Coley lately about nonprofits that violate Facebook’s Terms of Service, sometimes knowingly, by using a Profile to market their cause rather than a Page. Using a Facebook Profile to market your nonprofit on Facebook is not smart, for at least three reasons: You have no way of knowing what people […]
