Advocacy organizations often encourage their grassroots supporters to influence politicians. Here we look at a number of ways eAdvocacy has taken over traditional routes to create the largest impact.
An engaging, uplifting nonprofit promo video
Code for America, a nonprofit that uses technology to transform local governments, boasts a creative, compelling promotional video that not only clearly describes its message but also engages its viewers to get involved. In just five simple steps, any nonprofit can follow its example.
PopVox: How to advocate your cause in Congress
PopVox: Get through to Congress from JD Lasica on Vimeo. Online service offers easy way to contact members of Congress on behalf of a cause Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, businesses, Web publishers, educators, journalists, general public. One of our matras here at Socialbrite is that online actions only matter if […]
Highlights from new report on online campaigns
As I announced recently, Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organizations in the UK, Canada, and several other countries. In addition to the benchmark data, the project also includes an […]
Mobile social marketing: How to do it right
Mobile advocacy efforts are just beginning around the world. What are we learning from these emergent campaigns what works and what does not in using mobile phones to advance a cause or an issue? Of course, we think that advocacy organizations should start to pay serious attention to using mobiles in their work. There is […]