Blackbaud’s Charitable Giving Report, published last week, shows that small nonprofits grew their fundraising 7.3% compared to 2011. See how different sectors performed and find out why donor retention is the focus for 2013.
6 simple steps to create a Facebook page that just works
We know that Facebook is crushing it, and that nonprofits and schools have an incredible opportunity to use the platform to deepen relationships with supporters, families, students and alumni. But is your nonprofit or school getting the most out of the platform? Are you using Facebook to its full potential?
4 kinds of online personas your nonprofit needs to deal with
Blackbaud recently published a guide called How to Identify and Empower Those Who Can Engage an Entire Community that includes information about four distinct nonprofit social media personas.
3 keys to nonprofits’ success: Strategy, prioritization, dedicated staff
Blackbaud, the Nonprofit Technology Network and Common Knowledge have just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report.
We learned a lot of things, but one prevailing theme stood out: Despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks.
3 secrets to raising big bucks online
According to a study by Blackbaud, NTEN and Common Knowledge, over 92 percent of nonprofit organizations have a presence on at least one social networking site, but most raise very little money through their social activity.
In fact, 87 percent have raised under $1,000 on Facebook since they began using the platform.
A big part of what holds nonprofit organizations back is the fact that they can’t risk full-fledged social media adoption because they’re short staffed and must focus on creating revenue and running programs — helping real people in the real world.