Many of our metrics seem to weigh heavily on the side of acquiring new donors, new names for the list, new event attendees. But there’s often not enough appreciation, and therefore not enough time devoted to, building relationships with those who are already on our lists.
Donor retention rates for nonprofits are staggering low as compared to the for-profit sector. Find out why donor retention should be a focus for your organization to keep funds flowing.
Blackbaud’s Charitable Giving Report, published last week, shows that small nonprofits grew their fundraising 7.3% compared to 2011. See how different sectors performed and find out why donor retention is the focus for 2013.