Afriend recently asked me: “What are you excited about now in Facebook?” Without hesitation, I replied, “Facebook Groups.” Yes, Facebook Groups, not Pages. Written off and abandoned by almost every organization I knew once Pages beefed up its functionality three years ago, Groups is where the real community engagement is happening now.
Mass notifications remain a key selling point of Facebook groups Ilove Facebook groups. Really. They can be the center of great community engagement and a campaign if used correctly and strategically. Facebook groups serve a different purpose than Facebook pages; groups are great for encouraging niche topic discussions and action, while pages are generally […]
The ultimate cheat sheet for nonprofits You may be curious how Facebook Groups can complement the work you’re doing with your Page. Or, you may have a Group and want to move your fans over to your Facebook Page. Or, you mistakenly created a Facebook Profile for your organization and now realize that you should […]