Afriend recently asked me: “What are you excited about now in Facebook?” Without hesitation, I replied, “Facebook Groups.” Yes, Facebook Groups, not Pages. Written off and abandoned by almost every organization I knew once Pages beefed up its functionality three years ago, Groups is where the real community engagement is happening now.
Facebook tactics for nonprofits
Network for Good hosted a free webinar the other day where I presented 27 Ways to Increase Engagement on Your Facebook Page.
According to a recent survey by NTEN, 89 percent of nonprofits today use Facebook to expand awareness around their cause and to grow their fan base. One challenge that many nonprofits face is keeping fans interested and engaged after they like their page.