December is the hands-down most powerful month to fund-raise and to strengthen relationships for the year to come. So stop cranking it out right now with a strategy to achieve significant results in the last month of the year for your nonprofit.
Many nonprofits already use social media, including mobile, to raise money among individual donors. Small donations add up, as Mark Hanis found. His first Facebook campaign raised $250,000 in 2005 for Genocide Intervention Network, now known as Endgenocide.org.