Search engines and free monitoring tools can help you find mentions of your brand easily, but if you want to take your social media efforts to the next level, you may want to consider using a social media monitoring vendor.
One of the things we often hear from nonprofits and social enterprises is: How do I manage the torrent of social media conversations coming at me?
The answer used to be: Painstakingly and one conversation at a time. But a new crop of social media tools aims to tamp down the social media gusher by letting you update, monitor, manage and maintain several communication outlets at once.
The screencast above helps nonprofits take advantage of HootSuite‘s new capabilities. As I say in this short tutorial, it’s one tool to manage your organization’s presence across a wide range of social networks. Very cool. One of HootSuite’s advantages over rival apps like Tweetdeck and Seesmic is that it’s entirely Web-based, and the company takes […]
Guest post by Chris Abraham Abraham-Harrison Back in the earlier days of third-party Twitter apps (just a few months ago, actually), a few very effective web-based services got my attention: SocialToo, TweetLater, and HootSuite. Sad thing was, while they were all very powerful services, they were all poorly designed, very hacked together, and fugly. Enter […]