While nonprofit motives fuel advocacy campaigns, it’s for-profit know-how that wins them — especially in the social media ecosystem. Harvesting social’s ripe potential for advocacy and engagement is Advocate Interactive, a social enterprise that helps organizations leverage the power of social media to turn tweets and “likes” into an organized voice for collective action, winning elections, passing bills and pressing for grassroots socio-political change.
If your nonprofit conducts advocacy campaigns, maybe you’ve had a difficult time understanding how those efforts might align with your fundraising efforts. It might be even more difficult if these two efforts are located in different branches of your organizational tree. But like Karate and Judo, both advocacy and fundraising are simply different ways your […]