M+R Strategic Services and the Nonprofit Technology Network last week released a report about Facebook benchmarks that seems to validate a lot of current assumptions and sheds light on previous unknowns. The report analyzed Facebook Insights from July to December 2011 of 37 very large nonprofit organizations, such as the AARP, Human Rights Coalition, and Oxfam America.
nonprofit benchmark report
Blackbaud, the Nonprofit Technology Network and Common Knowledge have just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report.
We learned a lot of things, but one prevailing theme stood out: Despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks.