Image by Dirima courtesy of BigStockPhoto Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. If you’re like most nonprofit communicators, you have a list of specific goals for the coming year. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on your Facebook updates. But […]
Deciding how to measure your social media efforts can be a challenging undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?