Image by Dirima courtesy of BigStockPhoto Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. If you’re like most nonprofit communicators, you have a list of specific goals for the coming year. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on your Facebook updates. But […]
A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list.
Obviously these are some of the most important pages on your website. In Seth Godin’s words, “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”