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Social media for nonprofits

return on engagement

Design your social media activities to create engagement

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Image courtesy of escuchoelecodetuvoz on Flickr How to measure your nonprofit’s Return on Engagement Last month I spoke at the Social Media for Nonprofits conference in New York on creating and measuring return on engagement (ROE). In fact, social media engagement should have been the untitled conference theme. Almost every speaker presented a case study […]

Nonprofits: Are your Facebook fans engaged?

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  Participation is the key for getting value out of your Facebook Pages Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, businesses, Web publishers, individuals. I‘ve been digging deep into research about Facebook fan activity lately, in preparation for a few upcoming presentations about social media return on engagement and Facebook engagement. I was […]